Customer Reviews

Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization

5 star:		(9)
4 star:		(4)
3 star:		(1)
2 star:		(2)
1 star:		(0)

 

 

When I started looking for information on news releases I read a lot of books on the topic. This book, without question, was the best of the bunch. The author is a newspaper reporter and advertising copywriter and knows what it takes to grab the attention of news editors. Before I read this book I tried for a year to get my news releases puiblished. After reading this book I learned what mistakes I'd been making. Now almost every release I send gets printed. The author outlines a foolproof formula for creating newsworthy releases regardless of the topic. Contains loads of examples of news releases that have proven to be successful. Other books I've read were kind of boring and hard to read, but this one is written in a down-to-earth style that's sparked with humor throughout. A thoroughly enjoyable and useful book. Highly recommended!

Our women's organization had received no publicity for ten years. Then obtained a copy of WRITING EFFECTIVE NEWS RELEASES and followed the suggestions in the book. Every news release we have sent in since has resulted in newspaper pieces on our group. Even inexperienced people can understand how to write a good news release,because there are so many good examples to follow. Anyone who wants to get publicity should be able to benefit by getting this book.

I read Catherine McIntyre's book before writing my first and only press release, to publicize my church's program for children with autism.

I did everything Ms. McIntyre told me to do.

That press release won my church a story and photos in the New York Times.

I should add that I'm a professional writer, so I had a leg up on the topic.

But I'd never written a press release in my life. I don't think I'd even read one.

McIntyre told me what I needed to know.

Writing Effective News Releases is a great book! Not only does it have loads of information on getting free publicity, but the material is presented in such a delightfully humorous manner that I actually found myself laughing out loud at times. It's wonderful when you can learn something helplful and enjoy dong it at the same time.

McIntyre hits the nail on the head witn this one. I've found that my organization's releases have received much higher usage now that we follow her format. We also use Michael Levine's Guerrilla PR: Wired because of its strength in updating public rlations techniques to the Internet.

Fantastic!!! I purchased "Writing Effective News Releases" shortly after it was first published, and have used the information to get several news releases published. I am a commercial real estate broker in California and Nevada, and having good free press releases is a great way to keep your business in the public eye. Thank you Catherine. A must have book for people seeking public exposure.

There is a lot of fluff and un-necessary information here just for the sake of filling pages. If you manage to go through all the fluff there are some good info as well.

Did I get on the front page after reading this? Definitely NOT.

Did it give me insight on what an editor may be thinking when I write? Absolutely.

The examples are very to the point on what format to do and not to do. Very down to earth, a lot of examples, pretty well written. It covers a range of examples, from announcements for retirement parties to press releases for products.

Prior to attending seminary, I worked in Communications and as a freelance writer for Christian Organizations. I used this book at that time, and was able to achieve a high level of publicity for many of their events as a result.

Working in a small town for several years as a pastor, I did not really need it, but brought it with me to my new job. Here I serve three churches in a county with larger towns. So, when I needed to get publicity for an event that was being conducted by one of the churches, I whipped this out. Two of the three papers I sent it to used my press release in its entirety.

While the internet has changed a lot of things, writing a good press release means you are much more likely to catch the attention of your local news writers, and the better you write your release, the more likely they are to use it. A great resource to keep on hand.

This is the best book on writing press releases I've seen. I have written many press releases in my job over the years and this book is an excellent guide. I recommend to everyone.