Writing for the Fashion Business is an exciting, one-of-a-kind textbook focused on writing in the fashion industry. Writing is a skill that students need in order to be successful in the workplace. This text introduces students to the writing process. Then it systematically addresses the different writing situations students may encounter in the professional fashion world writing in the context of media such as newspapers, magazines, broadcast, advertising, public relations, and online media. Writing for the Fashion Business details other forms of writing as well, including scholarly writing, writing fashion-oriented books, and writing business and employment communications. Along the way, this textbook gives students numerous opportunities to practice writing and to develop a writing portfolio that will give them confidence in their writing abilities.
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About the Author
Kristen K. Swanson, ACRA, ITAA, is a Professor of Merchandising in the School of Communication at Northern Arizona University. Her research interests include retail promotion and tourism retailing. She has had work published in the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. She is a member of the American Collegiate Retailing Association (ACRA), International Textile and Apparel Association (ITAA) and the Travel & Tourism Research Association.
Judith C. Everett, ACRA, FGI, is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University where she taught a wide range of merchandising courses; including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Her research interests include fashion promotion and tourism retailing. She was named one of the ten Fashion Icons for Teaching the Future of Fashion by the Arizona Chapter of Fashion Group International. Everett is an active member of the American Collegiate Retailing Association (ACRA) and the Fashion Group International (FGI).
Judith C. Everett, ACRA, FGI, is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University where she taught a wide range of merchandising courses; including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Her research interests include fashion promotion and tourism retailing. She was named one of the ten Fashion Icons for Teaching the Future of Fashion by the Arizona Chapter of Fashion Group International. Everett is an active member of the American Collegiate Retailing Association (ACRA) and the Fashion Group International (FGI).
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2 of 2 people found the following review helpful
By A. Ross
Format:Paperback|Amazon Verified Purchase
I bought this book last quarter for my own reading pleasure and then I was pleasantly surprised when it became required for a course I'm taking this quarter. It's a great, informative book, not your typical textbook. This is the lowest new price I've seen anywhere. I used it for one of my projects and it was a great source. It even includes tips for writing a fashion-minded resume. I'll definitely keep this handy!
2 of 2 people found the following review helpful
By S. Wharton
Format:Paperback|Amazon Verified Purchase
This book is required for one of my classes and it is definitely worth it. It has great example of everything that happens in the business of fashion journalism. I would not only buy this book, but keep it for the future.
1 of 1 people found the following review helpful
Format:Paperback
This is a Bible for Fashion journalists, PR professionals and other Marketing & Communication people working in the Fashion industry. But also for those fashion writers wannabes and students who want to build up a career in Fashion Communications. In fact, this is a book everybody should have at home to consult when needed.
This book is supposed to fill the gap between general writing classes and upper-level fashion courses. It is a great 600-page source full of outstanding guidelines to write properly and difference your style from the rest of the people's.
You will learn to review fashion shows, to write fashion reports, to do PR copy, to create editorial content for either off and online media... and even to re-do your CV and Cover Letter for the Fashion world! It includes a lot of writing examples, key terms and useful writing tools.
You will find the following contents: writing in the fashion environment, effective fashion communications, the writing process, fashion journalism, writing for newspapers, writing for magazines, writing for broadcast media, fashion promotion communication, writing for advertising, writing for public relations, writing for news media, other forms of fashion writing, scholarly writing, writing books, writing business communications and writing employment messages.
I wrote a full review about this book here: [...]
This book is supposed to fill the gap between general writing classes and upper-level fashion courses. It is a great 600-page source full of outstanding guidelines to write properly and difference your style from the rest of the people's.
You will learn to review fashion shows, to write fashion reports, to do PR copy, to create editorial content for either off and online media... and even to re-do your CV and Cover Letter for the Fashion world! It includes a lot of writing examples, key terms and useful writing tools.
You will find the following contents: writing in the fashion environment, effective fashion communications, the writing process, fashion journalism, writing for newspapers, writing for magazines, writing for broadcast media, fashion promotion communication, writing for advertising, writing for public relations, writing for news media, other forms of fashion writing, scholarly writing, writing books, writing business communications and writing employment messages.
I wrote a full review about this book here: [...]
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