A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.
Known as a top high-tech copywriter, Janice King serves leading technology companies across the globe such as Cisco Systems, Nokia, Hewlett-Packard, SBC/Ameritech, Sprint, Texas Instruments, and Philips Medical Systems. Clients rely on her award-winning copywriting expertise for projects such as white papers, case studies, magazine articles, product brochures, press backgrounders, and trade show materials.
Janice shares her knowledge and experience in the definitive book on copywriting for technology products: "Copywriting That Sells High Tech" available on Amazon. To learn more, visit the book's companion Web site: www.writinghightech.com.
