This book should be on the shelf of every nonprofit administrator, community organizer, and advocate. There is literally nothing else of its kind on the market; it is 'The Elements of Style' for the grassroots fundraising and marketing world. --Leif Wellington Haase, Director, California Program, New America Foundation
If you think your work is important, if you feel you have a message to deliver, if you have people who need to understand how this is done - this is the book. Massachi is the perfect guide and a tremendous coach. --Jeff Hamaoui, CEO, Origo Inc. and social investment and enterprise specialist
Massachi has drilled down to all that is important about good writing. I recommend this book for those of us who write regularly, and for those of us who don't write because we don't think we can. --Kim Klein, author, 'Reliable Fundraising in Unreliable Times'
About the Author
Dalya F. Massachi has been an avid writer and reader since learning to hold a pencil. Her first letter to the editor, about prayer in public schools, was published in her hometown (Charlotte, NC) newspaper when she was only twelve. She has been writing about social issues ever since. Dalya has committed herself to sharing her writing skills and passion for social change with a wide variety of organizations and individuals across the country. For more than eighteen years, she has worked as a trainer, writing coach, editor, consultant, journalist, and activist, primarily focusing on fund development and communications. She has crafted countless successful marketing pieces, grant proposals, news articles, and columns. In addition, she has been involved with the production of several books (as co-editor, contributor, or copyeditor) and has produced a number of websites and radio pieces. She currently pens 'The Writer's Block'; column on OpportunityKnocks.org. Since 2001, Dalya has taught writing techniques to nearly 2,000 workshop, online seminar, and college course participants. Many professionals and volunteers have come to her for one-on-one writing coaching. From 2000-2004, Dalya served as Founding Director of BAIDO: [San Francisco] Bay Area International Development Organizations. She recently served on the advisory board of the Social Sector Leadership Certificate Program at John F. Kennedy University. Dalya has worked and/or studied in Central America, Africa, Israel, the United Kingdom, and several regions of the U.S. She holds an M.A. in Communication & International Development and a B.A. in International Studies. Since 2004 she has appeared in several editions of Marquis Who s Who.