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Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact + The Non-Profit Narrative: How Telling Stories Can Change the World
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Product Details

  • Perfect Paperback: 382 pages
  • Publisher: Writing for Community Success; 1st edition (June 1, 2011)
  • Language: English
  • ISBN-10: 0978883608
  • ISBN-13: 978-0978883607
  • Product Dimensions: 9.2 x 7.5 x 0.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #963,939 in Books (See Top 100 in Books)

Editorial Reviews

Review

This book should be on the shelf of every nonprofit administrator, community organizer, and advocate. There is literally nothing else of its kind on the market; it is 'The Elements of Style' for the grassroots fundraising and marketing world. --Leif Wellington Haase, Director, California Program, New America Foundation

If you think your work is important, if you feel you have a message to deliver, if you have people who need to understand how this is done - this is the book. Massachi is the perfect guide and a tremendous coach. --Jeff Hamaoui, CEO, Origo Inc. and social investment and enterprise specialist

Massachi has drilled down to all that is important about good writing. I recommend this book for those of us who write regularly, and for those of us who don't write because we don't think we can. --Kim Klein, author, 'Reliable Fundraising in Unreliable Times'

About the Author

Dalya F. Massachi has been an avid writer and reader since learning to hold a pencil. Her first letter to the editor, about prayer in public schools, was published in her hometown (Charlotte, NC) newspaper when she was only twelve. She has been writing about social issues ever since. Dalya has committed herself to sharing her writing skills and passion for social change with a wide variety of organizations and individuals across the country. For more than eighteen years, she has worked as a trainer, writing coach, editor, consultant, journalist, and activist, primarily focusing on fund development and communications. She has crafted countless successful marketing pieces, grant proposals, news articles, and columns. In addition, she has been involved with the production of several books (as co-editor, contributor, or copyeditor) and has produced a number of websites and radio pieces. She currently pens 'The Writer's Block'; column on OpportunityKnocks.org. Since 2001, Dalya has taught writing techniques to nearly 2,000 workshop, online seminar, and college course participants. Many professionals and volunteers have come to her for one-on-one writing coaching. From 2000-2004, Dalya served as Founding Director of BAIDO: [San Francisco] Bay Area International Development Organizations. She recently served on the advisory board of the Social Sector Leadership Certificate Program at John F. Kennedy University. Dalya has worked and/or studied in Central America, Africa, Israel, the United Kingdom, and several regions of the U.S. She holds an M.A. in Communication & International Development and a B.A. in International Studies. Since 2004 she has appeared in several editions of Marquis Who s Who.

More About the Author

Dalya Massachi is the author of "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact"

* Independent Publisher Book Award ("IPPY"), Silver Medalist
* Foreword Reviews "Book of the Year Award", Gold Medalist
* Elit Electronic Book Awards, Gold Medalist

Sample chapter and much more: http://www.dfmassachi.net/wmd.html

~ Now offering: book editing & self-publishing guidance, grant proposal review & editing, in-person & online training, individual & group writing coaching ~ Free newsletter: http://www.dfmassachi.net

Find me on Twitter (@dalyam), Facebook, and LinkedIn

Office: 510-839-1544
Fax: 636-851-1544
PO Box 5607, Berkeley, CA 94705
--

More about Dalya:

Dalya F. Massachi specializes in helping socially responsible professionals advance their missions through outstanding fundraising and marketing materials - online and offline. A lifelong writer, Dalya's first letter to the editor was published in her hometown newspaper before she was even a teenager.

For nearly 20 years, Dalya has worked professionally with community-oriented organizations as a trainer, writing coach, grantwriter, journalist, and organizer. She has crafted countless successful marketing pieces, grant proposals, and news articles, and currently pens "The Writer's Block" column on OpportunityKnocks.org. From 2000-2004, Dalya served as Founding Director of BAIDO: [San Francisco] Bay Area International Development Organizations. She holds an M.A. in Communication & International Development and a B.A. in International Studies. Dalya's 2011 book is entitled, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact." Her website and free e-newsletter are at: www.dfmassachi.net.

Customer Reviews

4.9 out of 5 stars
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This book will likely find a place in many charitable organization's libraries.
C. Hill
The ideas are concrete and actionable making it easy to apply Massachi's suggestions in my own writing.
Group Alchemy
I would recommend this book to anyone wanting to expand or enhance their writing skills.
Erin McReynolds

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Susan C. Strong on January 18, 2011
Format: Perfect Paperback
I'm very impressed with with this book. It is not only full of good things, it is smart and lively. Every progressive organization should have a well-thumbed copy handy.

Susan C. Strong
The Metaphor Project
[...]
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2 of 2 people found the following review helpful By Rose Diamond on March 18, 2011
Format: Perfect Paperback
"Writing to Make a Difference" really can help anyone with writing, whether for a resume, a creative business letter, or just to write for yourself as a hobby! I loved the humor that was interjected making it fun to learn and read simultaneously. I plan to take a class or hear one of Dalya Massachi's talks or webinars sometime in the future.
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2 of 2 people found the following review helpful By Customer in Athens, Ohio on January 24, 2011
Format: Perfect Paperback
"Writing to Make a Difference" is a wonderful example of clear writing and exceptional pedagogical skills. An author has to be a very brave person to write a book teaching others how to write. Unless the book is a peerless example of good writing, the author will look like a fool. But Dalya Massachi looks like a sage. And one with a wonderful sense of humor to boot!
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1 of 1 people found the following review helpful By Ellie on April 10, 2012
Format: Kindle Edition
As a student, I've been assigned a lot of how-to books for my writing classes. But Dalya Massachi's "Writing to Make a Difference" is one of the first to actually SHOW ME how to apply the techniques in her book. Each chapter is filled with examples, bonus tips, and writing exercises that really illustrate what she's talking about. The examples in particular served as great models when I was first getting started.

One of my first assignments this semester was to write a brochure for a real community center. I actually met with the director and his staff, spent some time at the community center, and learned about the real need they had for more effective documents. I really wanted to help them. But I'd never written a brochure before, and never for a nonprofit. I didn't know where to start or how to approach the writing. So I read "Writing to Make a Difference" and discovered all this great, practical advice--everything from researching your intended readers to emphasizing benefits to sharing stories. Her book was so easy to understand and follow that I quickly stopped worrying and got started.

I would definitely recommend this book to anyone (students especially!) who wants to learn how to write for nonprofits, or anyone who just wants to improve their writing skills. Dalya Massachi covers everything! She teaches you how to think about writing--the organization's readers, mission, brand--and how to actually write. She gets down into the nitty gritty of it: drafting, procrastination, writer's block, editing, grammar, punctuation, mechanics. The appendices are filled with helpful stuff like editing checklists and popular marketing words. You really can't go wrong with this book!

Not only was "Writing to Make a Difference" hugely helpful--it was fun to read! It got me excited about writing and made the whole process feel more manageable. Seriously, great book!
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1 of 1 people found the following review helpful By Mark Twain on December 28, 2010
Format: Perfect Paperback
"Writing to Make a Difference" is a rare book of welcome mixtures, combining the accessibility of a "how-to" guide, rigor of an educational text, and practicality of a professional manual--all presented with the warmth of a trusted friend.

Ms. Massachi's orderly approach will help readers find answers to questions that nag at writers in any profession, and don't feel ashamed: you'll likely encounter quandaries that have slightly embarrassed you when they've cropped up again and again! Sections on subject-verb agreement and the use of punctuation will remind readers of constant pitfalls and easy-to-follow ways to navigate to safety and arrive at a confident mastery.

While the most intended audience is the "community impact" sector--thus the excellent use of anecdotal examples and sensitive attention to tone and wording--technical points are spelled out very well at the same turns.

The essence of this book is about the proper messaging "to make a difference." As such, if George Orwell would have written an entire book on the right language to use to communicate with the public--and what to avoid at all costs--"Writing to Make a Difference" may well have been the product.
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1 of 1 people found the following review helpful By C. Hill HALL OF FAMETOP 50 REVIEWER on December 18, 2010
Format: Perfect Paperback
"Writing to Make A Difference" is a great guide for those involved in writing for charitable organizations, but many of the techniques highlighted in this well laid out book will also benefit most people's professional writing. I was thrilled to receive a review copy of Daylya Massachi's book since I recently became involved with Rec.fm, a socially responsible company that gives most of it's earnings to charities. My background is in technical writing and the the skills I picked up in this book will nicely round out my overall writing skills.

The chapters are logically organized and take you through each step, from understanding your "Brand" to producing your written masterwork, while addressing and avoiding the mistakes that often fall in between. Each chapter has numerous real world examples, helpful "Bonus Tips" and "Personally Speaking" (the author sharing her experiences) entries in the side margins, and ends with "Writing Workshop" which helps to reinforce the lessons learned. I also enjoyed the many cartoons sprinkled throughout.

This book will likely find a place in many charitable organization's libraries.

Highly Recommended!

CFH
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