Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing - inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations - and covers all major areas of media, including the World Wide Web.
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Editorial Reviews
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“What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once. Written in a non-stilted style, it is easily understood, practical, and it gets results.”
- Ronald P. Westpheling, George Mason University
--This text refers to an alternate Paperback edition.From the Back Cover
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
4.0 out of 5 stars
Using Book in Class,
By Lauren (Howell, NJ United States) - See all my reviews
This review is from: Writing for the Mass Media (5th Edition) (Paperback)
This is an interesting book. I am using it for my Writing for Mass Media class. The author puts at least 5-10 exercises at the end of each chapter for you to review the concepts which were talked throughout the chapter. Not really a sit down and read book, but does go over writing for media basics.
5.0 out of 5 stars
Writing for the Mass Media,
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This review is from: Writing for the Mass Media (7th Edition) (Paperback)
This book was a great textbook. It started with the basics and moved along smoothly to make sure every point of writing for print, broadcast, or web was made clear.
1 of 3 people found the following review helpful:
5.0 out of 5 stars
Great book!,
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This review is from: Writing for the Mass Media (6th Edition) (Paperback)
This book has helped me tremendously in my class. I'm glad I bought it from Amazon b/c it was very affordable.
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