Writing Proposals: Rhetoric for Managing Change [Paperback]

Richard Johnson-Sheehan (Author), Sam Dragga (Author)

Book Description

ISBN-10: 0205326897 | ISBN-13: 978-0205326891 | Publication Date: August 6, 2001

Writing Proposals offers a comprehensive approach to proposal development which is often not found in other books on the subject. Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on creating budgets. The book uses two case studies to illustrate the proposal writing process. Appearing in every chapter, these case studies show readers how people invent, compose, revise, and edit proposals. For those seeking a comprehensive guide to writing proposals.

Editorial Reviews

From the Back Cover

Writing Proposals offers a comprehensive approach to proposal development which is often not found in other books on the subject. Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on creating budgets. The book uses two case studies to illustrate the proposal writing process. Appearing in every chapter, these case studies show readers how people invent, compose, revise, and edit proposals. For those seeking a comprehensive guide to writing proposals.

Product Details

• Paperback: 288 pages
• Publisher: Longman (August 6, 2001)
• Language: English
• ISBN-10: 0205326897
• ISBN-13: 978-0205326891
• Product Dimensions: 9 x 6.9 x 0.6 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #426,090 in Books (See Top 100 in Books)
  • #55 in Books > Business & Investing > Small Business & Entrepreneurship > Raising Capital

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Best Book Available, August 22, 2002

By 

Jim Brayard (Boston, MA) - See all my reviews

This review is from: Writing Proposals: Rhetoric for Managing Change (Paperback)

This book is one of the better ones available for business proposals. It IS the best book on the subject for people who work in businesses related to science and technology.

The author's approach is straightforward, without the usual sales mumbo jumbo in other books. I found his strategies for improving the odds of success very effective.

The book is a bit expensive, but after winning a couple multi-million dollar contracts that price seemed very small.

12 of 13 people found the following review helpful:

5.0 out of 5 stars Absolutely Awesome. Very Usable and Comprehensive, November 24, 2001

By A Customer

This review is from: Writing Proposals: Rhetoric for Managing Change (Paperback)

Unlike most books about proposal writing, this book really gets down to the nuts and bolts. But it also provides persuasion strategies that really help land the client. The book would work with business or technical applications.

I've read many books on proposals, but this is the only one I would recommend. You won't need another book if you have this one.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Great Tool!, September 12, 2007

By 

David M. Casey "Busness Junkie" (Akron, Ohio) - See all my reviews
(REAL NAME)   

This review is from: Writing Proposals: Rhetoric for Managing Change (Paperback)

While studying from this textbook I learned how to develop a winning proposal that applies to real world businees needs. The end of chapter "scenario development" story line really helped to convey how the process of writing a proposal takes place. Great Book, Great Read, and a Must Buy.