With the job market in a state of flux, and many former corporate employees striking out on their own, there is a new focus on self-owned businesses and the entrepreneurial spirit. And the new frontier is the internet. But much like the brick and mortar model, online sales has its own lingo and requires a new approach to sales language.
Ray Edwards’ new book, "Writing Riches", opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career. For instance:
* You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds!
* You want to know how changing just a few words on your website can double or even quadruple your sales--overnight!
* You already know the magic profit power of killer copy--but don't want to shell out $30,000 (or more) every time you need sales copy written.
* You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started.
* You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
Whether new to the world of online sales writing, or a veteran with a desire to take it to the next level, "Writing Riches" is the perfect source for success.
Writing Riches
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"Grab your mouse and get 3 copies. Get one copy for yourself. One for your favorite vendor. And one for someone who still doubts that online copy is the "DNA" to accelerate business growth." ~ Alex Mandossian, CEO/Founder AskAlexToday.com
"The words 'Ray Edwards' and 'World Class Copywriting' have the same meaning to me. He is simply one of the best living copywriters today." ~ Mike Filsaime MikeFilsaime.com
"In Writing Riches, Ray demonstrates a superior understanding of human psychology. He expertly shows you how you can use this understanding to share your message with your prospects and customers in a way that is meaningful for them. This is sure to help you to get your message out to more people and be more profitable online.
Ray uses time-honored tactics, which are updated for the new medium of the Internet. You hold a very powerful book in your hands--use it wisely." ~ Kenny Handelman, MD, Psychiatrist TheADHDDoctor.com
Book Description
If you aren't yet making six-figures in your entrepreneurial business… if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: "Writing Riches" shows you why... and what you can do about it.
"Writing Riches" is right for you if:
* You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds!
* You want to know how changing just a few words on your website can double or even quadruple your sales--overnight!
* You already know the magic profit power of killer copy--but don't want to shell out $30,000 (or more) every time you need sales copy written.
* You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started.
* You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
* You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!).
* You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.
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Most Helpful Customer Reviews
5 of 6 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I've developed hundreds of websites over the last 10 years, and have read just about every book on writing web copy. I consider "Writing Riches" a good primer on web copy, but it definitely falls short of many books on the subject.
The author is familiar with a number of useful copy writing techniques, from creating effective page headlines, to the importance of closing the sale with a potential customer.
There are several chapters of "Writing Riches" that help distinguish this book from others on web copy. These topics include how to write effective bullet points, what web copy has in common with movie trailers, and how to manage a successful product launch.
Where the book suffers is its lack of originality. While it does provide some interesting new suggestions, it's largely a collection of ideas that have appeared in countless copy writing books from the last decade. The book mostly focuses on the AIDA process (Attention, Interest, Desire, Action). While this information is valuable to someone new to writing web copy, most of the ideas will look completely familiar to anyone that has read other books on copy.
Another problem that I have with the book is the lack of case studies, or evidence that many of these techniques actually work. Books such as "Ca$hvertising" and "Web Copy That Sells" don't simply offer suggestions and theories, they back them up with concrete examples and psychological studies. So while I know that some of the proven AIDA techniques work, I'm hesitant to try some of the new suggestions that "Writing Riches" makes.
If you're new to writing copy for websites, I'd say that this is a decent book to add to your library. There are good suggestions on everything from grabbing a site visitor's attention, to how effectively writing internet ads. But if you have already read other books on writing web copy, this book brings very little new to the table. I myself picked up a few new tips that made it worth the price of the book, so I'm glad I bought it from Amazon.
The author is familiar with a number of useful copy writing techniques, from creating effective page headlines, to the importance of closing the sale with a potential customer.
There are several chapters of "Writing Riches" that help distinguish this book from others on web copy. These topics include how to write effective bullet points, what web copy has in common with movie trailers, and how to manage a successful product launch.
Where the book suffers is its lack of originality. While it does provide some interesting new suggestions, it's largely a collection of ideas that have appeared in countless copy writing books from the last decade. The book mostly focuses on the AIDA process (Attention, Interest, Desire, Action). While this information is valuable to someone new to writing web copy, most of the ideas will look completely familiar to anyone that has read other books on copy.
Another problem that I have with the book is the lack of case studies, or evidence that many of these techniques actually work. Books such as "Ca$hvertising" and "Web Copy That Sells" don't simply offer suggestions and theories, they back them up with concrete examples and psychological studies. So while I know that some of the proven AIDA techniques work, I'm hesitant to try some of the new suggestions that "Writing Riches" makes.
If you're new to writing copy for websites, I'd say that this is a decent book to add to your library. There are good suggestions on everything from grabbing a site visitor's attention, to how effectively writing internet ads. But if you have already read other books on writing web copy, this book brings very little new to the table. I myself picked up a few new tips that made it worth the price of the book, so I'm glad I bought it from Amazon.
5 of 7 people found the following review helpful
Format:Paperback
Each chapter ends with a 1 page review of the entire chapter. Having been through a doctorate and post-doctorate program I have seen many textbooks. I'm sure this text was not meant to be a textbook, however, it could easily be one.
This book is simply written making it easy to understand. After reading this book, the 1 page reviews at the end of each chapter has served to quickly jog my memory of the material presented--making it easier to remember the many facets of great sales copy. I own several copywriting books and this book is the only one I refer back to.
This book is one of the best books I have ever read on a given topic.
As to the topic of copywriting and how Ray Edwards presents the topic. It was once said that any fool can pile complexity upon complexity, but, it takes genius to make a thing simple. I am not a copywriter, however, because of this book I have put together time tested elements presented by Ray Edwards to induce action by those who have read my copy.
Ray Edwards, if you happen to read this review, You are a Genius and Thank You very much for having written this book!!
Harold C. Avila, DDS, MS
This book is simply written making it easy to understand. After reading this book, the 1 page reviews at the end of each chapter has served to quickly jog my memory of the material presented--making it easier to remember the many facets of great sales copy. I own several copywriting books and this book is the only one I refer back to.
This book is one of the best books I have ever read on a given topic.
As to the topic of copywriting and how Ray Edwards presents the topic. It was once said that any fool can pile complexity upon complexity, but, it takes genius to make a thing simple. I am not a copywriter, however, because of this book I have put together time tested elements presented by Ray Edwards to induce action by those who have read my copy.
Ray Edwards, if you happen to read this review, You are a Genius and Thank You very much for having written this book!!
Harold C. Avila, DDS, MS
4 of 6 people found the following review helpful
Format:Paperback
I've read this book... twice! And I love it. I have been trying to sell information products online without much success and this book has really helped me better understand the purpose of sales copy. I realized just how bad my sales copy was and what I needed to do in order to fix it. Ray Edwards uses clear language and shows you exactly what you need to do in order make more sales. I can't recommend it enough!
Most Recent Customer Reviews
Slanted but worthwhile
What ever you end up paying for this book, you will get more than your money's worth. It is well written, and hundreds of great ideas, clearly explained. Read more
Published 11 months ago by The Happy Artist
The information in this book could be sold as a $197 information...
First, full disclosure. I know Ray, like Ray and have purchased information products from Ray where I feel I got good value. Read more
Published 13 months ago by James Lange
Put this on your Must Read "Bucket List"
There are a handful of marketing-oriented books I have on my "Must Read" list, and I just added this one to the list. Read more
Published 14 months ago by JobInterviewInsider
FABULOUS BOOK!
Wow, Ray Edwards, where have you been all my life?
This book is changing everything I do in my business (marketing self-help programs). I mean EVERYTHING! Read more
This book is changing everything I do in my business (marketing self-help programs). I mean EVERYTHING! Read more
Published 15 months ago by norah
A Pathway to Prosperity for Action Takers
If you want to learn from the best of the best in copywriting you look at their work and their willingness to share the wonderful skills that allows you to connect to readers and... Read more
Published 15 months ago by Robert Metras
Amazing how simple it is
I had the privilege of seeing an advanced copy of this book. It was amazing to see how simple this all really is and how much money and opportunity is being left on the table. Read more
Published 16 months ago by David L. Hancock
The pen is indeed mightier than the sword.
Ray, I am so very grateful for your book. Your book is a permanent addition to the select few I keep on my desk. Read more
Published 18 months ago by Josef Mack
My go to copywriting reference
Ray this book will never be far from my desk! I've already read it several times and utilize the information in this book when I'm stuck on writing sales copy, emails, bullets or... Read more
Published 18 months ago by Frank Deardurff III
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