First appearing in 1950, and a hilarious 1974 introduction by the redoubtable Arthur C. Clarke, pioneering literary agent Scott Meredith's (I923-1993) Writing to Sell is an excellent tool for the aspiring writer. Meredith has a deep understanding of the marketplace (although some of his observations have become dated), as well as of what makes plots work (his original aspiration was to be a science fiction writer).He generalizes the successful plot as one in which an initial conflict is complicated to a climax, makes useful distinctions (e.g., between "incident" and "story") and gives many practical suggestions on novel writing and revising. (There is one chapter devoted to nonfiction.) Perhaps reflecting Meredith's financial success, there is a tendency to equate literary success entirely with sales reminiscent of Mickey Spillane's comment that what intellectuals don't understand is more people eat peanuts than caviar-or Tom Clancy's comment not to "commit art." Meredith's clients have included Norman Mailer, Ellery Queen, Robert Silverberg, and Philip K. Dick; and he was mentor to many agents and editors. With the qualification that his "just-sell-it" tonic may quash artistic originality, there is a lot to learn from his distillation of the American writing experience-which is no doubt why this book remains in print with Writer's Digest Books half a century after its initial publication. From the need to start off in a recognizable genre, to the importance of not skimping on the first draft and presenting likable characters with seemingly impossible problems, Meredith's work is a highly readable primer on the basic attributes of a salable novel. In short, although somewhat mercantile and dated,Writing to Sell is an excellent craft of writing work.