Writing for Television, Radio, and New Media [Paperback]

Robert L. Hilliard (Author)

Book Description

Publication Date: July 30, 1999 | ISBN-10: 0534561241 | ISBN-13: 978-0534561246 | Edition: 7

This text covers the principles, techniques, and approaches of writing for a variety of formats for television, radio, and the Internet. This text includes a variety of formats, including interviews, sports, advertisement, and scripts, as well as news.

Editorial Reviews

Review

"The Hilliard text is an excellent text for students to keep on their bookshelf as a reference for the beginning of their careers in electronic media. . ."

" . . . covers all I need in a basic, yet informational style. Students find it easy to follow and comprehend. And, I found that the text is a great foundation on which to add outside examples."

"Dr. Hilliard's style is quite vibrant. He's obviously one of the best writers in our field, with decades of experience." "If students who had never taken a course in broadcast news were required to study Chapter 5 they would learn much. This 60-page chapter presents material as well as any contributor to the field of broadcast journalism education today, better than most, I would venture." "I think the corporate section meets our needs well, and I love the sample scripts included. This is a nuts and bolts topic for us. This chapter is one of the strongest points of the Hilliard text for me. The first paragraph imparts the knowledge of how big this market really is, and that's a past test question that I've used. The students really need to know how important the opportunities are in corporate production. This chapter's a keeper." --This text refers to an out of print or unavailable edition of this title.

About the Author

Formerly Dean of Graduate Studies and Dean of Continuing Education at Emerson College, Dr. Hilliard teaches courses such as Media Programming, The Media and the Holocaust, Hate.com, Communication Law, and Pictures of Protest. He was formerly Chief of the Public Broadcasting Branch of the Federal Communications Commission and Chair of the Federal Interagency Media Committee for the White House. A frequent lecturer on media and education on all continents, Dr. Hilliard is the author of more than 30 books on communication, including several leading media texts.

Product Details

• Paperback: 480 pages
• Publisher: Wadsworth Publishing; 7 edition (July 30, 1999)
• Language: English
• ISBN-10: 0534561241
• ISBN-13: 978-0534561246
• Product Dimensions: 9.2 x 7.4 x 0.5 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,218,027 in Books (See Top 100 in Books)
  • #92 in Books > Politics & Social Sciences > Current Events > Mass Media

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Customer Reviews

Most Helpful Customer Reviews

18 of 20 people found the following review helpful:

5.0 out of 5 stars Writing for Television, Radio, and New Media, June 20, 2000

By 

Eileen Malone (San Francisco) - See all my reviews

This review is from: Writing for Television, Radio, and New Media (Paperback)

This is the seventh edition of this book which, although apparently written as a text for use in college courses, actually serves very well for those of us who are interested in writing for special audiences, i.e., electronic media and video productions, etc. It's completely up to date and even a little ahead of itself, which is no mean feat in this age of rapid technology. I'm impressed with the way the writing principles and techniques are put across, but mostly with all the examples of what this kind of script should actually look like, on paper. Included are chapters on interviews and talk shows, corporate and children's programs, plays, everything. The book is quite expensive, but when I think about how much it will be referred to and constantly skimmed for new information, I can certainly justify the price. I am a creative writing teacher sometimes and a freelance writer all the time. As the author of The Complete Guide to Writers Groups, Conferences and Workshops (Wiley), I write the subsequent spin-off Ask Eileen column for iUniverse and America Online's Writers Club. I get tons of inquiries about how to write for the new interactive media and find this book a marvelous resource. It covers every aspect, leaves no stone unturned. I'm always referring to books on writers and writing and this one stands more than a cut above the rest. Oh, and one more thing,it's responsible. It doesn't pretend to be a quick-fix to making tons of money; it emphasizes professionalism in the best sense of the word. It's a fine investment, a fine, fine piece of work.

5 of 7 people found the following review helpful:

2.0 out of 5 stars High price, good information but not worth it!, March 8, 2007

By 

Cynthia Barnard - See all my reviews
(REAL NAME)   

This review is from: Writing for Television, Radio, and New Media (with InfoTrac ) (Paperback)

This was not worth the cost!!! It should be in hard cover for the price. Outrageous! One of the first times I felt like sending a book back.

4.0 out of 5 stars On time, January 17, 2012

By 

Shere - See all my reviews

Amazon Verified Purchase

This review is from: Writing for Television, Radio, and New Media (Wadsworth Series in Broadcast and Production) (Paperback)

The book came on time before my class start it is neat and not that many marks in the book. I love the price better then the price in my book store