Writing That Works - Second Edition [Mass Market Paperback]

Kenneth Roman (Author), Joel Raphaelson (Author)

Book Description

Publication Date: January 1995

A practical guide offers tips on how to develop a clear, effective writing style for proposals, PC documents, business memos, fund-raising announcements, resumes, cover letters, and more. Reprint.

Editorial Reviews

Review

Clear, concise communications that make the right point will launch your career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC

In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. --This text refers to the Paperback edition.

About the Author

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

--This text refers to the Paperback edition.

Product Details

• Mass Market Paperback
• Publisher: Harpercollins (Mm); Reprint edition (January 1995)
• Language: English
• ISBN-10: 0061093815
• ISBN-13: 978-0061093814
• Product Dimensions: 6.6 x 4 x 0.6 inches
• Shipping Weight: 2.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (22 customer reviews)
• Amazon Best Sellers Rank: #706,616 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

30 of 30 people found the following review helpful:

5.0 out of 5 stars I don't want my competitors to read this book, October 17, 2000

By 

Andrew J. Neff (Teaneck NJ USA) - See all my reviews
(REAL NAME)   

This review is from: Writing That Works; How to Communicate Effectively In Business (Paperback)

This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.

The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.

As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.

At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.

14 of 14 people found the following review helpful:

5.0 out of 5 stars A Communications Handbook for Managers, January 12, 2001

By 

Randall Rothenberg (New York, NY USA) - See all my reviews

This review is from: Writing That Works; How to Communicate Effectively In Business (Paperback)

If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.

9 of 9 people found the following review helpful:

5.0 out of 5 stars An invaluable aid throughout one's business career, January 5, 2001

By 

Sunny Misser (New York, NY USA) - See all my reviews

This review is from: Writing That Works; How to Communicate Effectively In Business (Paperback)

Communicating the `right' way is fundamental to business success. Writing That Works offers readers several `right' ways to written communications. It is different from other guides in several ways:

- It keeps current with times

- It is clear, concise and informative

- It addresses a broad group of business readers-students to CEOs

- It is practical and easy to apply.

Like a good mentor, this book will be an invaluable aid throughout one's business career.