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Writing on the Wall: Social Media - The First 2,000 Years Hardcover – October 15, 2013


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Editorial Reviews

From Booklist

*Starred Review* Whatever adolescents and technophiles might think, social media is nothing new. Standage (A History of the World in 6 Glasses, 2005) explores the human impulse to socialize and the earlier technologies, from papyrus to printing press, that accommodated that impulse. Messengers and travelers shuttled papyrus rolls throughout the Roman Empire. An early Roman newspaper, founded by Julius Caesar, no less, was posted, and readers were expected to copy it and distribute the news themselves through their social networks. The wax tablet bore strong resemblance to the iPad. Pamphlets and news ballads went viral, spread throughout Europe by travelers, and the Devonshire Manuscript was the Tudor-era Facebook. Standage compares the back-and-forth of ancient graffiti comments to comment threads in blogs and puts Paul’s epistles in the context of social media as he and other apostles spread Christianity. Rumors, gossip, love poems, and political and religious unrest were all part of the stew of discussion as technology morphed into mass communication and the Internet age. Standage offers historical perspective on such concerns about evolving social media as faddishness, coarsening of discourse, distraction from serious work, and erosion of social skills. Still, the social media evolution marched on, influencing politics and religion and aiding revolution in Europe and the Americas. A thoroughly fascinating look at the evolution of social media. --Vanessa Bush

Review

"This book will change the way you think about social media. It reveals that today's techologies are helping us scratch a timeless itch to connect and share." - Marc Andreessen, cofounder of Netscape, cofounder and general partner, Andreessen Horowitz.
 
"Tom Standage's gripping history shows that the era of mass media dominance that we grew up in was a two-century anomaly in the natural course of our culture. Media used to be social and is becoming even more so again." - Chris Anderson, author of MAKERS: The New Industrial Revolution
 
"Tom Standage once again displays his ingenious gift for connecting our historical past to the debates and technologies of the present day. Writing on the Wall makes an entertaining and persuasive argument." - Steven Johnson, author of FUTURE PREFECT and WHERE GOOD IDEAS COME FROM
 
"On the Internet we continue an old tradition of social media, pioneered in the Roman Republic. Writing on the Wall shows how we're retweeting the past at this very moment and inventing the future." - Craig Newmark, founder of Craigslist
 
"A thoroughly fascinating look at the evolution of social media." - Booklist
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Product Details

  • Hardcover: 288 pages
  • Publisher: Bloomsbury USA (October 15, 2013)
  • Language: English
  • ISBN-10: 1620402831
  • ISBN-13: 978-1620402832
  • Product Dimensions: 6.4 x 1.1 x 9.4 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (67 customer reviews)
  • Amazon Best Sellers Rank: #372,526 in Books (See Top 100 in Books)

More About the Author

Tom Standage is digital editor at The Economist, overseeing the magazine's website, Economist.com, and its smartphone, tablet and e-reader editions. Before that he was business affairs editor, running the back half of the magazine, and he previously served as business editor, technology editor and science correspondent. Tom is also the author of five history books, including "An Edible History of Humanity" (2009), "A History of the World in Six Glasses" (2005), a New York Times bestseller, and "The Victorian Internet" (1998), described by the Wall Street Journal as a "dot-com cult classic". He writes the video-game column for Intelligent Life, The Economist's lifestyle magazine, is a regular commentator on BBC radio, and has written for other publications including the Guardian, the Daily Telegraph, the New York Times and Wired. He holds a degree in engineering and computer science from Oxford University, and is the least musical member of a musical family. He is married and lives in London with his wife and children, and is currently working on his next book, on the prehistory of social media.

Customer Reviews

I thoroughly enjoyed this book, and found it thought provoking.
J. Vilches
Fortunately, at the end of the book there are source notes arranged by chapter, followed by a comprehensive list of sources arranged by author.
JerseyTomato
While the focus here in this book is about mass communications, Standage's study of social media and its transformation is an interesting read.
Connie G Scammell

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Madelyn Pryor VINE VOICE on September 5, 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
When I heard that Tom Standage, the author of A History of the World in 6 Glasses had a new book out, the Writing on the Wall, I jumped on it. As someone who checks Facebook throughout the day and loves history, I thought this would be a perfect, joyous read. I was right.

From the first page of the book, dealing with one of my heroes, Cicero, you will be pulled back through time while feeling very connected to the present. Cicero used his own social network to gather information, keep track of friends and rivals, and even learn what was happening in other countries. I found it fascinating that a letter could reach Britain in five weeks and Syria in seven weeks (p. 2). In a time before actual letter service this is remarkable.

But not just Rome gets a look under the microscope. From the beginning of time and how man's mind is wired for social media, to Luther, to the present (Including a very interesting chapter on how the mid century's huge media networks limited social media and contact) you travel from the beginning of social media to the present.

I love this book. I really recommend this as a gift to yourself and others. It is a perfect vacation book with gripping, well written and easy to read chapters. No matter where I turned, I found interesting tidbits like coffeehouse gossip goes back much farther than Starbucks (to about 1650) and an easier printing experience helping spark our own revolution.

This book is a revelation and joy. Tear yourself away from Facebook long enough to read The Writing on the Wall. You will be overjoyed that you did.
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15 of 17 people found the following review helpful By Rob Huddleston on September 19, 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The basic argument behind the book - that social networking isn't really new, and that in fact the "disruption" caused by Facebook, Twitter, and the rest isn't really a disruption at all, but rather more like a return to the norm - was quite interesting. Prior to reading the book, I didn't know that ancient Romans in far-flung provinces kept up with the happenings in the capital via social networks. I had never considered that Martin Luther and Thomas Paine sought redress of their grievances in much the same way as did the people in the Arab Spring, so again that part of the book was interesting.

Unfortunately, I did feel that most chapters were just entirely too long. Each chapter is devoted to a specific time period, and the author generally made his case quite quickly, but then seemed to feel the need to pad the page count, so rather than making his case and moving on, he makes his case, and then provides another example to buttress it, and then another, and then another, and then another. I couldn't help but keep thinking "OK, I get it ... please move on!" in almost every chapter.

Thankfully, the book redeems itself in the final chapters, which focus on the rise of mass media, how that was the true disruption, and how the internet is allowing us to really get back to the way things used to be.

If you're interested in social media or how technology impacts society, the book is a fairly decent read. If only the middle chapters were each half as long.
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22 of 27 people found the following review helpful By Esther Schindler TOP 500 REVIEWERVINE VOICE on October 12, 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
There's no way I could have resisted Tom Standage's book, which promised to show how social media is anything but a new phenomenon. I've been online since long before online was cool, when BBSes were long-distance modem calls; I've been running online communities since CompuServe was a dominant force; I've been writing Amazon reviews since 1998 (this is #804); and I've been doing "social media" since before anyone gave it a name. Twitter? Google+? Facebook? Yeah, I have a bunch of "followers," which is why my name's on the cover of The Complete Idiot's Guide to Twitter Marketing.

But I see all of these as part of the same universal human urge: It's all just a conversation. We all like to talk with each other about the things that interest us. When we can't connect in the "mass media" (whether for political reasons or the desire to find People Like Me), we find alternate ways to do so.

Standage apparently sees "social media" the same way, and he traces its back to Cicero (who wrote letters on papyrus to exchange news across the Roman Empire, urging friends to copy the letters, annotate with their own comments, and share with others... an extremely slow Facebook). He does a splendid job of casting the historical influences of communication styles in current terms, such as a chapter on "How Luther went viral" and "And so to the coffeehouse: How social media promotes innovation."

In a way, however, this is as much about the history of ALL communication media, not just social media.
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4 of 4 people found the following review helpful By Jeffrey Swystun on January 10, 2014
Format: Kindle Edition Verified Purchase
Having loved the author’s A History of the World in 6 Glasses, I looked forward to him proving a theory that has many believers. The basic premise is social media is a return to way things used to be. This argument suggests that our ancestors knew how to communicate one-to-one and one-to-many with meaning. Then 19th and 20th Century mass media bunged this all up with its huge and overwhelming broadcast capabilities. This machine pelted people with messages without asking if they wanted them or if they ever provided any value.

Many now believe that social media has democratized media and communications. This I believe is largely untrue. For a short time, in the early 2000’s, social media may have delivered on the promise of conversation but it missed the opportunity. All too quickly it became big business and fell into the hands of traditional marketers, advertisers and media professionals who were only comfortable with what they knew best and that is control. As a result, social media is now little different from radio, print and television.

It is blaringly loud, aggravatingly intrusive, and only episodically relevant. It is a channel of communication that flows one way like a fire hose. People are tricked into believing their posts, tweets and likes give them power. In reality, they are pinging and sharing what a small handful of people want them to. It is more "what you get is what you share" than "what you share is what you get".

Social media is a parlor trick. It only gives the appearance of being highly personal and individualized. What could have been “the masses’ media” is mass media plain and simple.

This is a big miss in the book as is the lack of commentary around content.
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