Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation and sound. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back.Writing for the Web, the complete edition, is a book that combines two previous books into one. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file.Writing for the Web will not teach you how to code in html or Java. Instead, it offers sound principles that web writers need to know, as well as exercises to strengthen writing skills and eliminate poor writing habits.
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Book Description
Editorial Reviews
From the Back Cover
Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back.
About the Author
Crawford Kilian has been teaching and writing online since the 1980s. He has twice served as Writer in Electronic Residence for York University and is chair of the Media Technology Division of Capilano Community College, where he teaches how to write for the web. Kilian is a regular freelance contributor to electronic media and the author of 20 books.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
1.0 out of 5 stars
Oh, dear,
By
This review is from: Writing for the Web 3.0 (Paperback)
I find it odd that several reviewers laud Mr. Kilian's inclusion of basic writing tips. Give me a break! This slim book should concentrate on web writing, not be a primer for those who can't agree their verbs and subjects. The information provided is woefully general and outdated. Mr. Kilian is an older gentleman whose main career as he describes it was back in the 1960s; his text definitely reads like a time capsule. Savvy professionals serious about learning the particular skill of web writing will get almost nothing from this book. A solid copywriting manual (Sugarman) would be better. I'm still on the hunt for valuable web-writing instruction. Recommendations welcome!
4.0 out of 5 stars
Writing for the Web Wins,
By
This review is from: Writing for the Web 3.0 (Paperback)
This practical book gives great specific guidelines in an easily-understood and instantly usable way. I applied a couple of principles from the first chapter immediately to my writing. The examples are well-done, and very clear.
Any how-to book that can be immediately be used within hours of its purchase is well worth the price. A CD-Rom is included with exercises and examples, and the book itself has exercises. Very practical - great job!
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Inside This Book
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First Sentence:
As World War II was nearing its end, an American scientist named Vannevar Bush published an article that now looks highly prophetic. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
personal blog, corporate websites Key Phrases - Capitalized Phrases (CAPs): (learn more)
Holly Cole, Standard English, Jakob Nielsen, Fog Index, New Zealand, Use Exercise, World Cup, Bela Lugosi, New York, Vannevar Bush, World Wide Web New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
As World War II was nearing its end, an American scientist named Vannevar Bush published an article that now looks highly prophetic. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
personal blog, corporate websites Key Phrases - Capitalized Phrases (CAPs): (learn more)
Holly Cole, Standard English, Jakob Nielsen, Fog Index, New Zealand, Use Exercise, World Cup, Bela Lugosi, New York, Vannevar Bush, World Wide Web New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
9
books
cite this book:
See all 9 books citing this book
- Writing Freelance (Writing) by Christine Adamec on page 177, Back Matter (1), and Back Matter (2)
- E-ffective Writing for E-Learning Environments (Cases on Information Technology) by Katy Campbell on page 172, and page 220
- Getting the Whole Story: Reporting and Writing the News by Cheryl J. Gibbs on page 42
- The Recipe Writer's Handbook, Revised and Updated by Barbara Gibbs Ostmann on page 23
- The Writing Coach by Lee Clark Johns on page 254
See all 9 books citing this book
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