Customer Reviews

Writing for the Web 3.0

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I find it odd that several reviewers laud Mr. Kilian's inclusion of basic writing tips. Give me a break! This slim book should concentrate on web writing, not be a primer for those who can't agree their verbs and subjects. The information provided is woefully general and outdated. Mr. Kilian is an older gentleman whose main career as he describes it was back in the 1960s; his text definitely reads like a time capsule. Savvy professionals serious about learning the particular skill of web writing will get almost nothing from this book. A solid copywriting manual (Sugarman) would be better. I'm still on the hunt for valuable web-writing instruction. Recommendations welcome!

This practical book gives great specific guidelines in an easily-understood and instantly usable way. I applied a couple of principles from the first chapter immediately to my writing. The examples are well-done, and very clear.

Any how-to book that can be immediately be used within hours of its purchase is well worth the price. A CD-Rom is included with exercises and examples, and the book itself has exercises. Very practical - great job!