Writing for the Web [Paperback]

Crawford Kilian (Author)

Book Description

ISBN-10: 1551808315 | ISBN-13: 978-1551808314 | Publication Date: March 15, 2009 | Edition: 4th

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites and corporate webwriting. It also includes a CD-ROM with reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wishing to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file. Writing for the Web will not teach you how to code in HTML or Java. Instead, it offers sound principles that web writers need to know, as well as exercises to strengthen writing skills and eliminate poor writing habits.

Editorial Reviews

Review

...offers novice and professional Web authors sound advice on writing and editing Web text for corporate sites and personal pages. -- The Richmond News<br /><br />...solid, easy-to-follow advice on how to create text that will keep the Web reader interested. -- Peter Wilson, Vancouver Sun<br /><br />I am glad I read this book before putting up my site. --Anne Weale, Bookworm on the Internet

From the Back Cover

This book will help you write prose that's as good as your code. It includes a convenient, easy-to-use Webwriter's style guide to step you through the rules governing abbreviations, biased terms, capitalization, and compound words. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice.

See all Editorial Reviews

Product Details

• Paperback: 200 pages
• Publisher: Self Counsel Press; 4th edition (March 15, 2009)
• Language: English
• ISBN-10: 1551808315
• ISBN-13: 978-1551808314
• Product Dimensions: 9 x 5.9 x 0.5 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #509,921 in Books (See Top 100 in Books)