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Writing That Works; How to Communicate Effectively In Business Paperback – August 22, 2000
"The Industries of the Future"
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About the Author
Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
Many of the rules wouldn't applying these days, particularly on the web.
I would have preferred a main focus on "writing that works", rather than a mix of different types of writing (letters, presentations, resumes, etc...). It doesn't cover any of those topics enough and you can definitely find online much better guides for each of them.
- It keeps current with times
- It is clear, concise and informative
- It addresses a broad group of business readers-students to CEOs
- It is practical and easy to apply.
Like a good mentor, this book will be an invaluable aid throughout one's business career.
Most Recent Customer Reviews
This 2000 reissue is so dated as to no longer even be useful. Look for something more recent (unless you plan on printing memos on your dot matrix).Published 28 days ago by Victoria Griffith
The book arrived quickly and was exactly what I was expecting.Published 2 months ago by Amazon Customer
This book highlights and stresses the importance of clear, direct and somewhat aggressive writing, which may be effective for men whom write men. Read morePublished 3 months ago by Anna1
It's a little early to give it a full review. It arrived in acceptable condition despite long distance communications. I trust Kenneth Roman's work. Read morePublished 3 months ago by Peter Egobu Ebalu
Great party gag gift to a guy who has no tact when it comes for writing emails.Published 4 months ago by Amazon Customer
It is antiquated - annoyingly so. It is not steeped in the real world. If I had time to follow the concepts in this book, I wouldn't need a writing book.Published 5 months ago by Jason Greenwald
Good if you need help in formulating and developing writing skills..it improved my writing tenfoldPublished 5 months ago by V. Wilcox