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Writing That Works; How to Communicate Effectively In Business [Paperback]

Kenneth Roman , Joel Raphaelson
4.7 out of 5 stars  See all reviews (43 customer reviews)

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Book Description

August 22, 2000
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

Frequently Bought Together

Writing That Works; How to Communicate Effectively In Business + Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide + Business Writing: What Works, What Won't
Price for all three: $39.15

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Editorial Reviews

Review

Clear, concise communications that make the right point will launch your career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC

In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

About the Author

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.



Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.


Product Details

  • Paperback: 193 pages
  • Publisher: Collins Reference; 3rd revised edition (August 22, 2000)
  • Language: English
  • ISBN-10: 0060956437
  • ISBN-13: 978-0060956431
  • Product Dimensions: 8 x 5.4 x 0.6 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #6,869 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews
54 of 55 people found the following review helpful
5.0 out of 5 stars I don't want my competitors to read this book October 17, 2000
Format:Paperback
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.

The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.

As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.

At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.

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24 of 25 people found the following review helpful
5.0 out of 5 stars A Communications Handbook for Managers January 12, 2001
Format:Paperback
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.
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14 of 14 people found the following review helpful
5.0 out of 5 stars An invaluable aid throughout one's business career January 5, 2001
Format:Paperback
Communicating the `right' way is fundamental to business success. Writing That Works offers readers several `right' ways to written communications. It is different from other guides in several ways:

- It keeps current with times

- It is clear, concise and informative

- It addresses a broad group of business readers-students to CEOs

- It is practical and easy to apply.

Like a good mentor, this book will be an invaluable aid throughout one's business career.

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Most Recent Customer Reviews
5.0 out of 5 stars Writing for different reasons
This book shows how to think before you write for different results.

Too many people write in one style and forget that writing is an art that needs thought. Read more
Published 7 days ago by I. Holmes
2.0 out of 5 stars Way too wide and not deep enough.
This book would have done better to focus on one area or two. By attempting to cover email, presentations, resumes, proposals, and a swath of other areas in 180 pages, the book... Read more
Published 20 days ago by Phil Simon
5.0 out of 5 stars Excellent
Easy to follow, well written sage advice. The price is great and I'm glad I got it. Anybody who has to write will find it useful.
Published 24 days ago by E. A. Parks
5.0 out of 5 stars Communication is the key
I loved this book I always had a issue with writing this book helped me figure out
who my audience is and how to speak to directly to them. Read more
Published 1 month ago by Denise Wade-Denis
5.0 out of 5 stars Classic & Easy to Read
A "how to write well" book that's actually an interesting read from cover to cover. You should read this book before you enter the workplace and revisit it every few... Read more
Published 2 months ago by Lillybug
4.0 out of 5 stars a classic - reed it - and take it seriously
Very matter of fact, down to earth instruction how to write better. Take it seriously, use it wisely and be very grateful that Romand and Raphaelson took the time to write this all... Read more
Published 3 months ago by angela
5.0 out of 5 stars Really handy.
I would recommend this book basically to everyone. Since e-mail is regarded as "informal" it really makes a difference when someone actually takes the time to check... Read more
Published 3 months ago by Marifer
2.0 out of 5 stars Outdated
The book says almost nothing. It loses itself in too many words. Too many words and too little said. Maybe the part with the CV is more ok. Also the examples are poor.
Published 3 months ago by Ana Iosub
5.0 out of 5 stars Must read!
I considered buying a copy for each of the analysts with whom I work. Lifetime lessons and tips on how to communicate and not annoy your boss with confusing messages!
Published 3 months ago by Carlos
5.0 out of 5 stars great book
easy to read, well written, tons of helpful advice. this is required reading for my effective workplace communication class and i can see why.
Published 3 months ago by annie
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