In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.
Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.
About the Author
Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.