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Writing That Works; How to Communicate Effectively In Business Paperback – August 22, 2000

4.4 out of 5 stars 93 customer reviews

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Editorial Reviews

Review

Effective writing skills are invaluable in today's business world-- but they're also in short supply. In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. Clear, concise communications that make the right point will launch your career or business to new heights. This book will show you how. -- Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other. -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc."Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail, or a lengthy report, it provides clear and concreteideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School

About the Author

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.



Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

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Product Details

  • Series: Writing That Works: How to communicate effectively in business
  • Paperback: 193 pages
  • Publisher: Collins Reference; 3rd revised edition (August 22, 2000)
  • Language: English
  • ISBN-10: 0060956437
  • ISBN-13: 978-0060956431
  • Product Dimensions: 5.3 x 0.5 x 8 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (93 customer reviews)
  • Amazon Best Sellers Rank: #6,741 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.
The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
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Format: Paperback
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.
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Format: Kindle Edition Verified Purchase
If you really want to get 100% of this book, dont buy the kindle version. It is horrible and poorly formatted.
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Format: Kindle Edition Verified Purchase
I'm sure this was a great book at the time of publishing. But now, it's just very old fashioned.

Many of the rules wouldn't applying these days, particularly on the web.

I would have preferred a main focus on "writing that works", rather than a mix of different types of writing (letters, presentations, resumes, etc...). It doesn't cover any of those topics enough and you can definitely find online much better guides for each of them.
1 Comment 28 of 32 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
Communicating the `right' way is fundamental to business success. Writing That Works offers readers several `right' ways to written communications. It is different from other guides in several ways:
- It keeps current with times
- It is clear, concise and informative
- It addresses a broad group of business readers-students to CEOs
- It is practical and easy to apply.
Like a good mentor, this book will be an invaluable aid throughout one's business career.
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Format: Paperback
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone writing for business purposes (e.g., one of the ten chapters is "Asking for Money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business person wanting to write more effectively.
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Format: Paperback Verified Purchase
I am wordy, because I think it makes me sound smarter. This book tells me to get to the point and stop wasting the readers time. This book is a wonderful resource for anyone who struggles to write effectively in business whether its emails, notes, or on cocktail napkins.
1 Comment 9 of 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
This is a highly effective, easy-to-understand work that has significant benefits for anyone involved in business communications. The section on e-mails is particularly helpful given the increasing prevalence and lack of guidance/rules for this form of communication. Hearty thumbs-up!
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