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Writing That Works; How to Communicate Effectively In Business Paperback


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Product Details

  • Paperback: 193 pages
  • Publisher: Collins Reference; 3rd revised edition (August 22, 2000)
  • Language: English
  • ISBN-10: 0060956437
  • ISBN-13: 978-0060956431
  • Product Dimensions: 2.1 x 3.2 x 0.2 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #6,230 in Books (See Top 100 in Books)

Editorial Reviews

Review

Clear, concise communications that make the right point will launch your career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC

In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

About the Author

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.



Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.7 out of 5 stars
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It is worth reading it just for the pleasure of reading.
Marc Magrans De Abril
I keep this book on my desk as a reference guide and highly recommend this text to anyone in business, especially to those on my team!
Nancy Barton
This is a concise, relevant, topical, well written book on writing.
Tony

Most Helpful Customer Reviews

63 of 64 people found the following review helpful By Andrew J. Neff on October 17, 2000
Format: Paperback
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.
The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
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28 of 30 people found the following review helpful By Randall Rothenberg on January 12, 2001
Format: Paperback
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.
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27 of 29 people found the following review helpful By Andi on April 1, 2012
Format: Kindle Edition Verified Purchase
If you really want to get 100% of this book, dont buy the kindle version. It is horrible and poorly formatted.
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17 of 19 people found the following review helpful By Enrico Foschi on October 7, 2012
Format: Kindle Edition Verified Purchase
I'm sure this was a great book at the time of publishing. But now, it's just very old fashioned.

Many of the rules wouldn't applying these days, particularly on the web.

I would have preferred a main focus on "writing that works", rather than a mix of different types of writing (letters, presentations, resumes, etc...). It doesn't cover any of those topics enough and you can definitely find online much better guides for each of them.
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14 of 16 people found the following review helpful By Sunny Misser on January 5, 2001
Format: Paperback
Communicating the `right' way is fundamental to business success. Writing That Works offers readers several `right' ways to written communications. It is different from other guides in several ways:
- It keeps current with times
- It is clear, concise and informative
- It addresses a broad group of business readers-students to CEOs
- It is practical and easy to apply.
Like a good mentor, this book will be an invaluable aid throughout one's business career.
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7 of 7 people found the following review helpful By C. Ryan on December 29, 2002
Format: Paperback
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone writing for business purposes (e.g., one of the ten chapters is "Asking for Money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business person wanting to write more effectively.
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4 of 4 people found the following review helpful By SeanPen on June 30, 2013
Format: Paperback Verified Purchase
I am wordy, because I think it makes me sound smarter. This book tells me to get to the point and stop wasting the readers time. This book is a wonderful resource for anyone who struggles to write effectively in business whether its emails, notes, or on cocktail napkins.
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3 of 3 people found the following review helpful By ddodds on October 12, 2000
Format: Paperback
This is a highly effective, easy-to-understand work that has significant benefits for anyone involved in business communications. The section on e-mails is particularly helpful given the increasing prevalence and lack of guidance/rules for this form of communication. Hearty thumbs-up!
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