Sex sells. It's one of the oldest and most effective tricks in the book. The challenge for graphic designers, however, is to incorporate sexuality into their work in ways that are classy rather than coarse, sensual rather than smutty, provocative rather than pornographic. This volume shows how top graphic designers have made use of sex appeal to create attention-grabbing and high-quality artistic work. Covering every medium, from print to the Web, the book showcases images that incorporate sex in ways that range from subtle and clever to shocking. Some images hint at the act of sex itself; some exude romantic or erotic overtones; others flirt with humorous stereotypes. Taken together, this collection reinforces the ideas that with skill and finesse, sex can play a powerful and positive role in the creation of compelling graphic designs.
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Book Description
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About the Author
Joshua Berger is a founding partner of Plazm Media, an award-winning design and communications agency based in Portland, Oregon. Plazm's projects include the relaunch of swimwear giant Jantzen and the global advertising campaign for Star Wars, Episode II: Attack of the Clones.
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Inside This Book
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First Sentence:
Sex in graphic design is as ubiquitous as it is mundane. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
advertising design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Art Chantry, New York, Markus Kiersztan, Mirko Ilic, Girl Studio Client, Katsura Moshino Studio, Lou Reed, Stefan Sagmeister Studio, Bryan Edmondson, Diesel Studio, Via Uno, Bartle Bogle Hegarty, Coop Illustrator, Franceso Biasia Product, Garland Lyn, Hysteric Glamour Client Service, Hysteric Glamour Workshop Designer, Rebeca Diaz Designers, Stephan Jay-Rayon Client, Terry Richardson Client, Tim Moss, Wyler Werbung Client New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Sex in graphic design is as ubiquitous as it is mundane. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
advertising design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Art Chantry, New York, Markus Kiersztan, Mirko Ilic, Girl Studio Client, Katsura Moshino Studio, Lou Reed, Stefan Sagmeister Studio, Bryan Edmondson, Diesel Studio, Via Uno, Bartle Bogle Hegarty, Coop Illustrator, Franceso Biasia Product, Garland Lyn, Hysteric Glamour Client Service, Hysteric Glamour Workshop Designer, Rebeca Diaz Designers, Stephan Jay-Rayon Client, Terry Richardson Client, Tim Moss, Wyler Werbung Client New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 32
books:
See all 32 books this book cites
- Girl Studio (booklet of 24 postcards) by Katsura Moshino on 4 pages
- Rankin Male Nudes by Rankin on page 23, and page 69
- Sex Appeal: The Art of Allure in Graphic and Advertising Design by Steven Heller in Front Matter, and Back Matter
- American Manhood: Transformations In Masculinity From The Revolution To The Modern Era by E. Anthony Rotundo in Back Matter
- Sexing the Body by Anne Fausto-Sterling in Back Matter
See all 32 books this book cites
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