This reference book has been designed for those involved in editorial and design decisions in both large and small companies. Emphasizing electronic publishing, it offers guidelines for unifying a company's publications, whether they are manuals, technical documents, reports or newsletters. There are examples of how to improve writing, tips on document organization, rules for punctuation and other editorial matters. There are also explicit specifications for visual design that suggest how a corporate look is achieved.
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Editorial Reviews
From Library Journal
The rapid spread of electronic publishing affords many in the business world a whole new form of communication. This manual is intended as The Chicago Manual of Style for the many reports, catalogs, and newsletters produced by and for organizations. Under the headings "Publishing Process," "Document Organization," "Writing and Style," and "Visual Design" are covered the entire process of generating a publication, from conception through writing, graphic design, printing, and binding. This can be used either as a "how-to" for smaller businesses or as a means of standardizing and improving the publications of larger organizations. The explanations are concise and pragmatic, and the manual follows its own design principles in being well organized and easy to use. A boon to desktop and corporate publishers.
- Stephen H. Cape, Indiana Univ. Lib., Bloomington
Copyright 1989 Reed Business Information, Inc.
- Stephen H. Cape, Indiana Univ. Lib., Bloomington
Copyright 1989 Reed Business Information, Inc.
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Most Helpful Customer Reviews
6 of 7 people found the following review helpful:
5.0 out of 5 stars
The Standards Manual done right.,
By A Customer
This review is from: Xerox Publishing Standards: A Manual of Style and Design (Hardcover)
An impressive work which has aged well. The design notes and example it sets transcend the print medium. This is the Platonic ideal of standards manuals.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
An excellent resource -- every web hack should read this,
By
This review is from: Xerox Publishing Standards: A Manual of Style and Design (Hardcover)
I've been a technical communicator for 17 years, and bought this book when it first came out. With the advent first of electronic publishing, where everyone had to know something about layout and design, and next with the Internet explosion where even your dog's vet has a website, poorly designed or not, and now, the advent of XML, which will further drive the art of communication into the hands of the unskilled, this book is a gem. It is still as applicable now as it was then, and easily applies to electronic style guidelines as well as to print.If you are at all interested in how people learn, how they consume information, what works in layout (electronic or print) and what does not, read this book. It should be mandatory reading for everyone who works in the 'knowledge industry', from tech writers to webmasters to information architects.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Style Guide for Professional Documents,
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This review is from: Xerox Publishing Standards: A Manual of Style and Design (Hardcover)
Desktop publishing has raised the bar on professional documentation. Consultants and other professionals need to be able to turn out volumes of reports, requirements documents, plans, and a variety of other professional documentation. It is no longer good enough that these materials are neatly typed on the page. Reports need to have an attractive, professional look to them. The Xerox Style Guide provides a full range of advice on layout, style, and correct usage. I found the layout portions helpful in achieving page layout that looks highly professional and improves the comprehension of the reader. The advice on writing clear is also helpful, and more concise than many other style guides.
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