All I can say is WOW. This stuff is incredible! We actually found it at our local grocery store. We were looking for toothpaste without SLS and absolutely without fluoride and I think we've found it. It even tastes great! (Note: SLS is a powerful and dangerous industrial detergent that causes serious across-the-spectrum health problems, like cancer.) We were using Tom's, but they use SLS even though some of their toothpaste is fluoride-free. (By the way, is Tom's fluoride-free toothpaste getting harder and harder to find, or is it just me?) Anyway, my family and I have been using this toothpaste now for only a few days and we're already in love with it because we can already see a huge difference! Teeth feel cleaner longer, plaque and tartar come off and stay off, and teeth are whiter! As far as I can tell, XyliWhite is THE safe toothpaste choice for the whole family!
If you haven't already done so, please research fluoride and its devastating effects on health. Why in the world the US government would continue to put the same stuff in our water (and many other places) that Hitler used in the concentration camps, and while 99% of western continental Europe has banned it, is truly unfathomable. To our government and any other government(s) involved, I have three words for you: crimes against humanity.
Additional tips for a healthy smile (and overall health): don't use toothpaste containing fluoride or SLS; try to eat only fresh, non-refined foods (try shopping on the perimeter of your supermarket); use toothpaste containing xylitol (e.g. XyliWhite); avoid sugar and sugar substitutes, like Splenda (which turns into formaldehyde, a poison, in the body) and opt for honey, for example (honey is anti-biotic, anti-viral, anti-fungal, etc...); and filter your water with a reverse-osmosis filter (which takes out most fluoride).
Recommended key search terms: Doctor Mercola, William Cambell Douglass/The Douglass Report