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Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business Hardcover – November 16, 2009


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Product Details

  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (November 16, 2009)
  • Language: English
  • ISBN-10: 0470505567
  • ISBN-13: 978-0470505564
  • Product Dimensions: 9.2 x 6.6 x 0.9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #105,400 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Generation Y—sometimes called Millennials—are the fastest growing segment in America's workforce. Almost 80 million strong, they already comprise the entire 18-to-32 demographic. Along with their ever-present cell phones and new definition of "business casual," they bring tremendous potential to the workplace (just ask, they'll tell you). However, Generation Y's approach to employment can make them a challenge for managers and executives to attract, retain, motivate, and develop.

In Y-Size Your Business, Jason Ryan Dorsey—The Gen Y Guy®—shows you why embracing Gen Y employees gives you an immediate competitive advantage and positions your business for long-term growth. In today's economy, the opportunity Gen Y presents has never been more attractive. Gen Y is cost-effective to employ, brings a timely skill set to the workplace, and wants to make a difference from their first day of employment.

A member of Gen Y himself, Dorsey gives you an insider's perspective on how these career starters and young professionals think and act. He then reveals a step-by-step methodology for attracting, retaining, and motivating productive, high-performing Gen Y employees—and how to do so without investing a lot of time or money. To make the methodology easy to implement, Dorsey includes more than fifty inexpensive, ready-to-use strategies that deliver fast, measurable results.

Companies that wisely choose to embrace Gen Y employees today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they'll also benefit from Gen Y's increasing economic influence and massive social networks.

Based on Dorsey's frontline work with business leaders around the world—as a keynote speaker, consultant, and generational expert—Y-Size Your Business presents precisely the solutions you need to make the most of a generation growing in importance and ready to make an impact on your bottom line right away (and blog about it!).

From the Back Cover

Praise for Y-Size Your Business

"Jason's insights into the Gen Y employee are both original and eye-opening. His engaging and timely book will help employers from every industry better understand their Gen Y employees and, more importantly, make a powerful connection with them that can reap huge rewards for all."
—Kathleen Taylor, President and Chief Operating Officer, Four Seasons Hotels and Resorts

"Jason brings a valuable new perspective to the Gen Y employment conversation. He shows you how to make the most of his generation's strengths while building on the talents of employees of all ages."
—Dan Beem, President, Cold Stone Creamery & International

"Jason Ryan Dorsey is able to build the bridge of understanding between generations. He gets us. He gets them. And in Y-Size Your Business, he gives us the tools to translate, adapt, and embrace the fastest growing generation in the workplace."
—Betsy McLaughlin, CEO, Hot Topic

"Y-Size Your Business delivers the behind-the-scenes insight and practical how-to that business leaders need to compete in our global economy. The Y-Size approach will make your Gen Y employees more valuable from their very first day."
—Steve Fleming, Executive Vice President of Sales, Ceridian Canada

"If you want to build a winning team, you need to have heavy Gen Y representation. Jason's book shows you how to recruit, motivate, retain, and maximize this new generation of digital natives."
—Tim Sanders, former Chief Solutions Officer, Yahoo!, and author of Love Is the Killer App

"Engaging and connecting with Gen Y is crucial in today's workplace. Jason not only understands this, he has lived it! In Y-Size Your Business, he lets us in on the secret in a relatable and highly entertaining way. This book is full of step-by-step ideas that are easy to learn and ready to implement."
—Barry Sims, CEO, Taco John's International


More About the Author

Jason Dorsey wrote his first bestselling book at age 18. He's been on an adventure ever since.

Known as The Gen Y Guy, Jason is the leading expert on Generation Y and Millennials. He's been featured as a generational expert on 60 Minutes, 20/20, The Today Show, The View and in Fortune Magazine.

Jason's gift is taking complex generational interactions and distilling them into ready-to-use tactics and strategies for management and sales. With a unique speaking style, Jason has received over 1,000 standing ovations from audiences as large as 13,000.

Jason is now the Chief Strategy Officer at The Center for Generational Kinetics. In this role he leads The Center's work uncovering generational trends and developing strategies. In recognition of his achievements, Jason won the Austin Under 40 Entrepreneur of the Year Award at age 25, one of the youngest winners ever.

Jason Dorsey is not available through speakers bureaus.

Customer Reviews

Awesome...Helped me understand how I should work with people older, younger and the same age as I am.
samdeedee2
He is refreshingly objective and his writing is crisp and witty, making this well-organized and expertly-researched book a fast and entertaining read.
DMFenn
Filled with practical steps and strategies to transform any business into effectively harvesting the talent and loyalty of this unique generation.
Bradford C. Duggan

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By DMFenn on November 27, 2009
Format: Hardcover Verified Purchase
And who isn't hiring GenY (born between 1977 and 1997) these days? They are entering the workforce in droves and managers often find them infuriating and befuddling. Dorsey gets it because he's a GenYer himself and he's also consulted with countless companies, large and small, to help them hire, engage, and retain employees in his own generation. He is refreshingly objective and his writing is crisp and witty, making this well-organized and expertly-researched book a fast and entertaining read. But best of all, Dorsey offers real-world examples of companies who know how to attract and retain GenY (like Enterprise, McKinsey, and Zappos) and offers his own very detailed and common-sense advice for "Y-Sizing" your business. So you'll find a treasure trove of tools and tactics that you can put to use right away. My own takeaway is that much of what Dorsey says you should do to make your workplace more GenY friendly (like explicitly stating goals, providing a clear path for advancement, linking rewards to performance, etc) makes work more engaging, exciting, and fun for everyone. So "Y-Size" should be required reading for anyone seeking to create a more productive (and hence profitable)company in a fast-paced economy staffed by a multi-generational workforce.
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2 of 2 people found the following review helpful By 52 Books-A-Year on August 10, 2011
Format: Hardcover Verified Purchase
The "Gen-Y Guy," Jason Dorsey tells stories of a multigenerational workforce in this well researched, educational and entertaining book. Jason's writing style is conversational, sincere and thought provoking. From the beginning of Y-Size, nearly every page has had parables, side notes and analogies that have caused me to relate followed quickly by a grin or LOL (laugh out loud). I recommend this book to any manager, leader or entrepreneur who wants to gain a valuable fresh perspective and inject ready to implement action ideas into their workforce.
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1 of 1 people found the following review helpful By Jim Estill on December 31, 2009
Format: Hardcover
I recently read Y-Size Your Business - How Gen Y Employees Can Save You Money and Grow Your Business by Jason Ryan Dorsey.

The Y generation comes after generation X and is often referred to as those being born between 1977 and 1992. That would put them between the ages of 17 and 32. They are also referred to as The Millennial Generation, being shaped heavily by the rapid growth of the Internet, cell phones, Twitter, blogs (I did not know I was shaping a generation)etc.

The book has a number of practical ideas and suggestions on how to recruit, train and get the most out of Gen Y. One of the best chapters I liked was Day 1 is all important. The title says it all - basically make the first day a good one. Common sense (which often is not that common).

We're now in a culture where we can expect to have four generations working in many businesses, often with different or unique values. I think it's critical for any manager or leader to understand some of these generational biases in order to run their company well.

I loved the book, even though I don't like to categorize people and don't consider myself to be within a certain class of people (like boomers). Very early in the book, Jason handles this by saying "A generation is not a rigid box that every single person of a certain age will fit nearly inside. Rather I see generational identity as simply a clue -a big clue-about where to start to more effectively connect with, engage, and lead people of different ages. A clue-not a box."

He talks about the Y-Generation having a feeling of entitlement, but places a lot of blame where it should be, on the parents.
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1 of 1 people found the following review helpful By Amber on December 21, 2009
Format: Hardcover
Pretty good read, even if you're not a business owner. Got the book on a recommendation from a colleague who's going through some recruiting issues and who really liked it. For something that's a "business-related" book, I was extremely impressed/relieved that it was also entertaining (hence the many LOL's) and wasn't at all stuffy. I also felt that I actually learned something (gasp).

Really liked the stuff about the creative scheduling options and the chapter that outlines what Gen Y really wants in a job, and the description of his tour through Hot Topic headquarters was nicely done and interesting. Overall, I thought the book was well-organized and gave practical advice in an easy-to-read way. Good for employers/managers/recruiters and Gen Y'ers looking for jobs.
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1 of 1 people found the following review helpful By Alan on December 16, 2009
Format: Hardcover
I really liked this book. I run a small business with numerous Gen Y employees and found the insights extremely helpful. I especially liked the many specific and easy to implement suggestions that were offered to attract (chapter 6), motivate (chapter 12), and retain (chapter 13) Gen Y employees. I also appreciated the author's efforts to make the topic fun by working some great humor into the book. This book will definitely go a long way towards helping me to better succeed with Gen Y employees in the future.
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1 of 1 people found the following review helpful By Zachary H. Lynde on December 7, 2009
Format: Hardcover
Chapter 14 is so important for our company and so many others. Employees only start to deliver long-term realized value when they stick around. We spend a lot of money in training and the turnover has costs that are real, measurable and large. Your chapter is challenging our company to rethink what we are doing to retain our valuable employess...of all ages. You have given us some real issues that our younger workforce bring to bear as well as how we integrate all generations into these conversations and remove the bias and prejudice we all seem to have about our own age group vs. all the others. I am sure we will be putting this chapter to work before the New Year and then working through the other 14 chapters in 2010. Your book is very enlightening and challenging to us and I think all readers who take the time to go through your research and evidence for how to change the intergenerational workforce dynamics.
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