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Yellow Journalism: Puncturing the Myths, Defining the Legacies Paperback – March 30, 2003

ISBN-13: 978-0275981136 ISBN-10: 0275981134

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Yellow Journalism: Puncturing the Myths, Defining the Legacies + The Yellow Journalism: The Press and America's Emergence as a World Power (Medill Vision of the American Press)
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Product Details

  • Paperback: 240 pages
  • Publisher: Praeger (March 30, 2003)
  • Language: English
  • ISBN-10: 0275981134
  • ISBN-13: 978-0275981136
  • Product Dimensions: 9.1 x 6.3 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,684,915 in Books (See Top 100 in Books)

Editorial Reviews


"Yellow Journalism, Puncturing the Myths, Defining the Legacies is an extensively researched, well-written, and myth-shattering study of the phenomenon of yellow journalism. W. Joseph Campbell uses a careful reading of the newspapers and periodicals of the era to create the best picture to date of the yellow journalism era. He corrects errors in interpretation and establishes a clearer, more accurate picture of the time period and the phenomenon. This is a must read' for all interested in this topic."-Dr. Margaret Blanchard William Rand Kenan Jr. Professor University of North Carolina at Chapel Hill --This text refers to the Hardcover edition.

Book Description

Challenges conventional wisdom and punctures the prominent myths about an important, but much-misunderstood, period in American journalism history.

More About the Author

W. Joseph Campbell is an American writer, journalist, blogger, and historian. He has written five books, including "Getting It Wrong: Ten of the Greatest Misreported Stories in American Journalism" (2010). He also is the author of the forthcoming work, "1995: The Year the Future Began," to be published by the University of California Press. Dr. Campbell is a professor in the communication studies program at American University's School of Communication. Previously, he was a professional journalist for 20 years. He writes about media-driven myths and other media issues at his blog,

Customer Reviews

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Most Helpful Customer Reviews

By Ron Bernstein on December 11, 2013
Format: Paperback
Yellow Journalism is a must-read for Hearst scholars. Such scholarship is often difficult. Swanberg created a masterpiece with Citizen Hearst, but even that was based off some misleading sources. ... and that is the primary source most scholars use. Campbell gives a detailed explanation of how the famous "You furnish the pictures and I'll furnish the war" quote is almost certainly fictional. And that's just for starters.
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14 of 25 people found the following review helpful By Hallie on December 20, 2005
Format: Paperback
The people who would most likely purchase this book should heed caution for a few reasons.

To the scholar/student/historian looking to write a paper about the yellow press, Spanish-American war, or effects of the media on the public during times of war:

First of all, the book is so topic-specific that it serves very little purpose other than to describe the circumstances of the yellow press during the Spanish-American war. Not only does it go into great depths to explain (in hundreds of pages) what happened over the course of 3 months, but it works to disproves conventional wisdom. Considering this is one of the only resources out there that disagrees with the notion that the media caused the public to rally for war against Spain, writing a paper agreeing with this book means that the scholar will have few other sources to back their claim.

To any reader:

The language of this book is so verbose that it loses the reader's attention. Maintaining focus on the message becomes difficult when in every sentence the reader must recall vocabulary words not studied since prepping for the SATs. Sometimes the author seems to be writing purely for the sake of deperately trying to prove his intelligence instead of wanting the reader to understand his points. Indeed, his points are so muddled in bombast that comprehending main themes is virtually impossible. The author would do best remembering that persuading the audience is done correctly by validity of ideas, not by how well they are packaged.

I can think of no reason this book would be of use to anyone-- too few sources exist that support the premise of this book for scholars to use it as research, and anyone else who would use this book to learn more about the conditions of the late 1800's should turn to other books that are more reader-friendly.
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3 of 9 people found the following review helpful By A Customer on April 17, 2001
Format: Hardcover
this book gave a really good perspective on yellow journalism. the book also gave very good and detailed information. i reccomend this book to anyone doing any sort of research on yellow journalism
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