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1 of 1 people found the following review helpful
on July 26, 2014
A very interest read that will require several revisits to absorb and fully utilise the principles expounded. I found it very entertaining and informative.
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1 of 1 people found the following review helpful
on May 14, 2013
I found some good ideas that apply to my business model, so well worth the quick read in my opinion.
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on June 28, 2013
This book is amazing. I have read it multiple times. I suggest it to everyone I know in sales. It has increased my sales tremendously and it makes you understand how people think and can be persuaded. The book is a psychology book, but it can be read by the normal person. It's easy to read and very easy to apply. It's worth every penny!
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2 of 3 people found the following review helpful
on December 18, 2012
50 powerful, memorable and practical new ways to understand and influence those weird folk called humans.
Born out of science not Bulls***, and written in a generous way that values your time (and trees) above their egos.
Just the best book of its type ever
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on November 12, 2012
Con un estlo de articulos breves, fundamentados en investigacion empirica y con extrapolaciones aplicables a distintos ambitos el auto aborda el tema de la influencia social
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on June 30, 2014
Very well written and an easy read. It makes you aware of how others might be trying to persuade you.
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0 of 1 people found the following review helpful
on July 27, 2014
It's not bad, but there are better in topic of persuasion.
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