Go for No! Yes is the Destination, No is How You Get There [Paperback]

Richard Fenton (Author), Andrea Waltz (Author)

Book Description

Publication Date: April 4, 2007

In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him... a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world s salespeople ...That failing and failure are two very different things ... Why it s important to celebrate success and failure ... How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it s NO! Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!

Editorial Reviews

Review

"Read this book! Put down whatever you're reading right now, take a deep breath, and read this book. It won't take long, but it might change your life. Haveing read dozens of books on leadership, sales, motivation, and business, I have become somehwat picky about the books I read and particularly about the books I recommend. I recommend this one without reservation." --Steven List, Backoftheroom.com

"If you're serious about living your definition of success add Go for No! to your personal library. The ideas shared are terrific and the unique story format that the book is written in makes it a delight to read." --Josh Hinds, Founder, www.getmotivation.com

About the Author

Richard Fenton & Andrea Waltz are the Courage Crafters. As professional speakers, trainers, and authors they also call themselves "Failure Philosophers" and "Reject-ologoists" and are experts on achieving courageous breakthrough performance through increasing failure rates and other unconventional approaches.

Product Details

• Paperback: 80 pages
• Publisher: Courage Crafters; 4th edition (April 4, 2007)
• Language: English
• ISBN-10: 0966398130
• ISBN-13: 978-0966398137
• Product Dimensions: 8.5 x 5.4 x 0.2 inches
• Shipping Weight: 2.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (97 customer reviews)
• Amazon Best Sellers Rank: #2,092 in Books (See Top 100 in Books)
  • #6 in Books > Business & Investing > Marketing & Sales > Sales & Selling

More About the Author

Andrea Waltz is co-author of Go for No! Yes is the Destination, No is How You Get There, The Fear Factory, and Million Dollar Year.

Customer Reviews

Most Helpful Customer Reviews

35 of 37 people found the following review helpful:

5.0 out of 5 stars Go for the gold in all facets of life, reading this book will help you!, November 8, 2009

By 

Christina M. Pegram (Wayland MA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Go for No! Yes is the Destination, No is How You Get There (Paperback)

If the world was my way, every person would read this book. I am 52, a Mom, Executive, a volunteer, teacher, an athlete, and this book makes you truly FEEL the possibilities in every avenue of your life. You will not feel the same about your own potential after reading this,and the world will seem a bit brighter, no matter how
positive a perspective you have. Go for it, read the book, you won't be sorry. For
the record I am extremely busy and have read 100s of books and this is the FIRST review
I have ever bothered to write.

21 of 22 people found the following review helpful:

5.0 out of 5 stars It's not just going to change the way you sell. It will change the way you live., September 30, 2009

By 

Joe M. Turner "America's Corporate Conjuror" (Atlanta, GA) - See all my reviews
(REAL NAME)   

This review is from: Go for No! Yes is the Destination, No is How You Get There (Paperback)

If you're in any kind of sales-related occupation, you've dealt with rejection. The cold call hangups, the string-you-along time parasite who ditches you at the end... all the "bad stuff" you put up with in sales. We all know we're not supposed to take it personally, but the truth is that - on varying levels - we do. We get tougher skin and learn to let it roll off... but we still think of it as something to be endured. Why? Because we've been conditioned to believe that "No" is painful, embarrassing, and to be avoided if at all possible.

Get ready to look at the world differently. Richard Fenton and Andrea Waltz have produced a paradigm-changing book that is going to give you a whole new perspective on the sales process. By giving you a new way to look at non-affirmative and non-buying responses, they have freed you to talk to more people more effectively and more successfully. Losing the fear of "No" is a fast track to improved performance.

The book couldn't be easier to read and digest. This message is delivered in story form, an intriguing and familiar structure that has worked in plenty of previous business books. Our brains are wired to process information in story form, and this story is simply told (and affordably priced) for maximum impact.

By the way - this isn't just another self-talk book. With Go for No! Fenton and Waltz have turned on a light in the formerly dark, scary room of "No!" It turns out that the room is actually full of useful tools for your career and your life. "No" is a success word!

Say "Yes" to Go for No!

21 of 24 people found the following review helpful:

5.0 out of 5 stars Amazing Book!, February 9, 2008

By 

Michael D. Murphy (Sherman, Texas United States) - See all my reviews
(REAL NAME)   

This review is from: Go for No! Yes is the Destination, No is How You Get There (Paperback)

This is the book that we all wished we would have had 25 years ago (well, at least if you're near my age :). A most amazing book! Master this book and you'll master 'winning in life'. Success, wealth and achievement will virtually track you down and force themselves into your life. This book is not a book that is 'recommended'; this book is required reading for anyone wanting to pursue and live their dreams. Get it into your hands as fast as you can. You'll wonder how you've survived this long without it.

Michael Murphy
Powerful Attitudes