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Each chapter is short enough to quickly gain the main idea and strategy from it. The breezy style of writing keeps the subject from becoming pedantic, although it's a bit cutesy at... Read morePublished 2 days ago by Anne L. Schroeder
Amazing book. I have read this book TWICE now and it's loaded with notes. It's essentially a 'cliff notes' version of Cialdini's previous writings. I highly suggest.Published 6 days ago by Mike Mutzel, MS(c)
Great book, very insightful and backed up with experimentation.
I think it is the fact that these are all experimentally verified that makes this book so valuable. Read more
This book has great academic value. It provides great insights in persuasion and communications tactics whiile offering the tips that readers are able to apply in daily basis. Read morePublished 18 days ago by Anonymous
This is a good book, and you will definitely learn a lot from it. However, it can be redundant with Dr. Cialdini's other book, " Influence: The Psychology of Persuasion". Read morePublished 19 days ago by Elorim
Bought this for my boss, wonder if she ever read it...I however, loved reading it as it teaches you some great lessons on how to build great relationships with co-workers to make... Read morePublished 1 month ago by Michael Williams