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In general it's a good look at how we are persuaded each day. Identifying these patterns the authors have created a toolbox we can use when we want to persuade others. Read morePublished 3 days ago by Joe Cotellese
Great book to read, kept my interest and provided real life application of it's methods.Published 1 month ago by Mary Gu
Each chapter is short enough to quickly gain the main idea and strategy from it. The breezy style of writing keeps the subject from becoming pedantic, although it's a bit cutesy at... Read morePublished 2 months ago by Anne L. Schroeder
Amazing book. I have read this book TWICE now and it's loaded with notes. It's essentially a 'cliff notes' version of Cialdini's previous writings. I highly suggest.Published 2 months ago by Mike Mutzel, MS(c)
Great book, very insightful and backed up with experimentation.
I think it is the fact that these are all experimentally verified that makes this book so valuable. Read more
This book has great academic value. It provides great insights in persuasion and communications tactics whiile offering the tips that readers are able to apply in daily basis. Read morePublished 2 months ago by .
This is a good book, and you will definitely learn a lot from it. However, it can be redundant with Dr. Cialdini's other book, " Influence: The Psychology of Persuasion". Read morePublished 2 months ago by Elorim