From Publishers Weekly
Blair Hardman brings competent and generally pleasant—if not particularly animated or memorable—delivery to this practical collection of tips and tricks. The content itself—divided into 50 minichapters—proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics
and The Tipping Point
form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover(Reviews, Apr. 14)
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The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out. -- Daniel Finkelstein Comment Editor of The Times In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. -- Matthew Taylor, Chief Executive RSA You should read this book. You should read it because you'll enjoy it; because it's perfectly pitched for smart businesspeople; because it's easy to dip into while waiting for a colleague or a plane; and because if you don't someone else is going to get one over on you. -- Octavius Black Management Today YES! is the Freakonomics of social psychology. It's a handbook to the world. The Times A good read, in the Freakonomics mold. Evening Standard Surprising, provocative, fun. -- Tim Harford Author of The Undercover Economist Jedi-like...an entertaining guide to 50 tried and tested methods of persuasion. Esquire Fascinating, really. -- Jon Ashworth The Business Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either. -- Stuart Jeffries Guardian If a CEO or head of state was limited to a single advisor mynomination would be Bob Cialdini, the world's most practical socialpsychologist and master of "influence". In this book Cialdini teams up witha gifted young scholar and a seasoned consultant to produce a book filledwith wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do? Richard H. Thaler, co-author of Nudge This book ranks in the top 10 business books that I've ever read -- Guy Kawasaki, author of The Art of the Start
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