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You -- According to Them: Uncovering the blind spots that impact your reputation and your career Paperback – August 23, 2012

4.8 out of 5 stars 21 customer reviews

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Editorial Reviews


“The opinions of others do matter when you're trying to make your career go forward. You, According to Them is a career advisory guide from Sara Canaday as she suggests how to help one's outward appearance as an employee. Canaday grants practical advice in how to present oneself as a valuable employee and break through the stalling of one's career. You, According to Them is a strong pick for self-improvement and career collections, highly recommended.
--Michael Dunford, Reviewer
Midwest Book Review

“For leaders (current and future) who want to accelerate their careers, Sara's book is the next best thing to having your own career coach.”
--John Baldoni
President of Baldoni Consulting LLC
Internationally Acclaimed Leadership Expert, Author and Speaker

“A thoughtful and insightful exploration of the notion of ‘blind spots’ and how they can impact your contribution in the workplace. In particular, the real-life examples of each blind spot resonate in a clear and compelling way with my 35 years of work experience. Well done, Sara!”
--Douglas R. Conant
Former President & CEO, Campbell Soup Company
New York Times Best-Selling Author of “TouchPoints”

“Every day I see it...otherwise talented people with blind spots that keep them from being their best, and accomplishing all that they could in this life. This book is a timely piece of wisdom.”
--Bob Beaudine
Author of “The Power of WHO”

“This book gives a vivid description of the many ways leaders undermine their own reputations and careers. It will help you see yourself ‘warts and all.’ More importantly, in what feels like a very personal coaching session, Sara Canaday then gives you very candid and caring advice for how to succeed. An immensely practical and useful guide.”
--Mette Norgaard
Consultant and Co-Author of the New York Times and Wall Street Journal Best Seller, “TouchPoints”

“I've seen many careers stalled or derailed by blind spots related to the seemingly subtle behaviors that sabotage leaders' effectiveness. This book helps you ‘self-diagnose’ your blind spots and understand the impact of perceptions on your career success.”
--Marcia Silverberg
Vice President, Chief Human Resources Officer
Ascension Health, HR Strategic Initiatives and System Office

“There are few things more valuable or fragile than your reputation. But too many of us either lack the courage to ask what others really think or aren't willing to consciously develop virtuous habits that will shape how others see us. This book will help you see yourself through the eyes of others, so you can become the person you were meant to be.”
--Jeffrey Sandefer
Founder, Acton School of Business
Named by BusinessWeek as one of the top Entrepreneurship Professors in the United States

You -- According to Them is a must-read for anyone serious about improving the perceived value of their personal brand. It will help readers understand the power of personal reputation and how others' perceptions can impact their ability to compete in the market place. Sara's clear writing style and helpful ‘fast fixes’ make it easy for readers to evaluate their own reputations, take action to elevate them, and accelerate their own journeys towards success.”
--Dr. Rich Handley
President & Founder, EQ University

“Sara Canaday'sYou -- According to Them hits the nail right on the head. Want to have a great company with customers who love you and keep coming back? Start on the inside. Help your leaders fix their blind spots, and they'll build the kind of workplace where customer-facing employees can be their best.”
--Jill Griffin
International Speaker and Corporate Advisor
Author of Business Best Seller, “Customer Loyalty: How To Earn It, How To Keep It”

About the Author

Sara Canaday is a recognized expert in leadership development with bottom-line impact at the corporate level. Specifically, she helps companies' high-potential employees integrate the elusive leadership skills that research now proves are critical for corporations to succeed.

As a compelling speaker, executive coach, and owner of the consulting firm Sara Canaday & Associates, she has a unique gift for connecting and communicating with her audiences to propel them from light-bulb-moment insight to strategic change.

To date, Sara has helped thousands of people to identify the professional blind spots that are preventing them from taking their careers - and their companies - to the next level. You -- According to Them allows Sara to share this highly relevant and beneficial message with a broader, more diverse audience.


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Product Details

  • Paperback: 206 pages
  • Publisher: T&C Press (August 23, 2012)
  • Language: English
  • ISBN-10: 0984659110
  • ISBN-13: 978-0984659111
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 7.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #540,219 in Books (See Top 100 in Books)

More About the Author

Sara Canaday, Leadership Consultant, Speaker, Personal Branding Expert

Sara is President of Sara Canaday & Asociates and a leadership consultant who helps clients chart a course for greater credibility and success. Her expertise goes beyond business school basics, factoring in nonverbal communication, leadership presence, personal branding, and emotional intelligence. As a former executive with a strong background in marketing, customer service, and operations management, Sara's approach comes from a profound understanding of how we form impressions and how we can use perception to our advantage. Sara is a member of the National Speakers Association and the Founder and President of the Austin Chapter. She has been featured in a number of publications and broadcasts, most notably The Street.com, the Wall Street Journal, Speaker Magazine, and American Management Association's Leadership Wired.

Customer Reviews

Top Customer Reviews

Format: Paperback
My long held belief is that you can effectively lead others only when able to effectively lead yourself. As a veteran operations leader, I have read my share of books on management, self-improvement and leadership development. If you are seeking expert guidance on this topic - You, According to Them - is a true gem. Introspection and reflection alone do not get the job done in our fast-paced world. Accurate assessment of the issue with a specific action plan does. Whether you are looking for insight on leading others or you are interested in finding your own blind spots, Sara's real-life case studies will serve you well. Her talents as a corporate leader, executive coach and researcher come together in a perfect storm to provide an enjoyable read with highly actionable content. It's one thing to identify a blind spot, it's quite another to do something about it. Sara's book gives you the tools and strategies you can put to use immediately. I highly recommend this book!
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Format: Paperback
I agree with the raves offered by all previous reviewers. I find this book extraordinary for the insight offered to grow one's self-awareness and professional career. The examples of real managers along with practical action items make it extremely valuable. As Sara says, the relational more than the rational is the key to boosting our influence and impact, and she gives all types of managers keys to understanding AND action items for improving how we relate to others at work. You will find yourself in one or more of the 10 personas and quickly see the work you have to do to break through from what is holding you back. Sara gives each persona a gift of a quote from a wise teacher. Consider this from Bruce Lee, martial arts expert and actor, for counseling those who have a tendency to be inflexible: "Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind."

What I believe may make the book even more valuable to managers is the guidance for leading project teams and direct reports. If you can see the blind spots that others have, you learn how to manage them more effectively and you have tools to help them improve their work results. You manage others better by understanding how their work styles and personalities affect others and by applying these insights as an executive coach. Sara effectively coaches you as manager to makes sure your staff work productively with others and excel in the value they contribute. Everyone wins!

A wonderful benefit also not mentioned by others are the powerful metaphors that Sara uses to bring her teaching to life.
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Format: Kindle Edition
We tell our children that it doesn’t matter what other people think of us, but if our reputation or how others view us interferes with our ability to perform well at work, then we are wrong. Truth is, how we lead, how we follow, and how well we work with others determines our success in business.

Sara is a brilliant business coach who identifies categories of people by their strengths that can sometimes turn into problems. Best of all, she ends every chapter with an “If this is you?” section and action steps to transform our behavior to get better results from the people around us.

When reading it this book I had a few “ouch!” moments when I identified a little too closely with her examples, but she kindly reassures readers that she has been some of these case studies as well. Somehow that made me feel better.

Thinking about getting a business coach to help you move forward in your career? Save yourself a ton of money and get this book first. I say this as an executive business coach. If all of my clients read this book and took Sara’s recommendations, some of them might not need me.

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Format: Kindle Edition Verified Purchase
I thoroughly enjoyed this professional development book. I don’t think there is enough focus on how perception can be the ultimate side-kick or the ultimate villain in not only your professional life but your personal life as well. It doesn’t matter how well you think you’ve explained or stated something to somebody. What it really comes down to is how they perceive what you’re saying. This book is broken down into sections based on what your “professional blind spot” could be. As an example, mine was definitely “No Crying in Baseball”, where the author explains that many individuals believe that if they remove their emotions from the decision making process that they will be viewed as calm, collected, and analytical. But unfortunately, many a time, this is viewed as dis-compassionate and insensitive and can make individuals feel that you don’t care about their professional well-being.

This was a short read and is set up so that it can be viewed over and over again, even if its only to review those chapters that are specific to your "blind spot". I would recommend it to EVERYONE!
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Format: Kindle Edition
I was fortunate enough to receive an advance copy of this book... I know it's going to help a lot of people. The author clearly has a lot of experience coaching people in their careers. When you've seen a lot of people like that, you definitely start to see patterns and commonalities, and she's been able to put that perspective together in a great framework to explain the most often-missed "syndromes" that are holding people back, explained with humor, respect, and compassion. My favorite is the "No Crying in Baseball" one-- about people who have high intellectual intelligence but low emotional intelligence. I am quite certain people will recognize themselves in at least one of these (and they will definitely recognize co-workers they've known). I love the concept of "Applied Self-Awareness," which is offered as an in-depth action section for each blind spot, along with "fast fixes." Very valuable read for anyone who is stuck in their career and they don't know why-- the next best thing to working with the author in person.
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