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You Already Know How to Be Great: A Simple Way to Remove Interference and Unlock Your Greatest Potential Hardcover – Bargain Price, October 14, 2010

28 customer reviews

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Editorial Reviews

About the Author

Alan Fine is president of InsideOut Development, which offers training programs, executive coaching, and organizational consulting. His powerful approach to performance improvement has been adopted by some of the world's most respected organizations in an array of industries including IBM, NASA, Honeywell, Procter & Gamble, GAP, and Coca Cola. Fine lives in Utah.

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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio Hardcover (October 14, 2010)
  • Language: English
  • ISBN-10: 1591843553
  • ASIN: B004KAB44W
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #2,462,561 in Books (See Top 100 in Books)

More About the Author

Alan Fine is founder and president of InsideOut Development,
an innovative and fast-growing professional services
firm specializing in corporate training, executive coaching,
and organizational consulting services. In addition to being
a popular trainer and speaker, Alan has spent the last 25
years as a mental performance/focus coach to top professional
tennis players and golfers, musicians, and corporate

Twenty-five years ago, Alan helped develop the GROW
Model, a basic performance model considered by many to
be the gold-standard approach among executive coaches
and corporate leaders worldwide. Alan's approach to performance
breakthroughs comes most often, not from acquiring
additional knowledge, but from removing internal
interference that allows people to act on what they already
know. Good decisions lead to effective actions leading to
productive results. In addition to his work consulting with
Fortune 500 leaders, Alan is also very much in demand as
a speaker and thought leader, where he incorporates an engaging
mix of humor and commentary drawn from the performance-
driven world of the professional athlete.

To learn more about Alan, go to

Customer Reviews

Most Helpful Customer Reviews

30 of 31 people found the following review helpful By Laura Stewart on October 14, 2010
Format: Hardcover
The book is not about gaining new knowledge it's about helping you use the knowledge you already have. Fine discusses the principles of "Inside Out".

Inside Out
This is where you eliminate the interference that's getting in the way of using the knowledge you already have. In companies, managers (especially micro-managers) tend to divert their employees' attention away from learning and creating and have them instead focus on remembering and complying. Fine uses examples of how, when he was coaching, he saw people too focused on what they were supposed to be doing (the "right way") instead of focusing on what was actually happening. He makes the point that you learn mostly from processing real-time experiences, especially when you are unencumbered by interference. Sometimes interference comes from trying to remember how to do everything right - instead of just doing it!

The Three Performance Gaps
He identifies these performance gaps and gives remedies for them.

Awareness gap - what they thought they were doing versus what they were actual doing;
Pressure gap - choking under pressure. The difference between practicing versus the real performance;
Expertise gap - you don't have to be better than the person you're training.

Necessary for Top Performance
Here are the things Fine says you must have:

Faith: believe you can do it
Fire: have the passion
Focus: have a concentrated effort

He explains how to get rid of interferences caused by fears in the workplace, such as - getting fired, being criticized in front of others, getting stuck in a dead-end job and not getting recognition.
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13 of 13 people found the following review helpful By Book Fanatic TOP 1000 REVIEWERVINE VOICE on November 1, 2010
Format: Hardcover
Seriously this is an exceptional idea and process by Alan Fine. His presentation at the beginning of the book where he describes how he first discovered and applied the process was engaging and illuminating. However the final 2/3 of the book is dry and repetitive. Maybe somebody will get something out of the numerous examples and stories that are just variations on the same theme, but I didn't. The idea and process are worth the price of the book and I really hate to criticize such a good book, so I give it 4 stars. It could have been done just as well in a lot fewer pages.
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9 of 9 people found the following review helpful By PhotographerInMA VINE VOICE on October 24, 2010
Format: Hardcover Verified Purchase
Fine's approach is universally applicable. His argument is that:
1. To improve performance, we rarely need additional knowledge. We know virtually all of what we need to know.
2. Something gets in the way of our performance: he calls this "interference"
3. Faith, fire and focus are three attributes that are hindered by interference. Improving one's faith, fire or focus helps improve performance by reducing interference
4. "GROW" is a process for improving faith/fire/focus, and reducing interference. It is applicable to oneself, teams, and in coaching managees. It is applicable both at home and at work.

Fine's model is simple, and intuitive. Certainly, it mirrors my own personal experience in many ways. His book is grounded in reality and free of hype.

I highly recommend this to managers and team leaders who want to coach their team members, parents who want to try a new approach with their children, and individuals who wish to self-coach using Fine's model.
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7 of 8 people found the following review helpful By Library Girl Reads VINE VOICE on November 3, 2010
Format: Hardcover
I found You Already Know How to Be Great a pretty easy read considering it is non-fiction and often seemed aimed at people in the business world. It is written in a very conversational tone and Mr. Fine uses a lot of examples to illustrate his points. I found these examples very helpful to understanding the concepts he was discussing.

Chapters are split into shorter sections and there are many text boxes along the way with great information to back up what Mr. Fine is saying. He also gives reflective questions at the end of each chapter which can be used to think through the ideas on a personal level.

I have already used his G.R.O.W. process to think through an issue that was overwhelming me and I have been able to break it down to a more manageable level. Although I have not solved it completely, I am seeing measurable progress which is more than I had before reading this book.

The only thing that I did not like about this book, and I think it was mainly because I was not expecting it, is the focus on coaching others. Based on the title and description, I thought this would be a book on finding a way to reach my own personal goals. While that is certainly one component of this book, it felt like there was a greater focus on helping other people to reach their potential by guiding them through this process.

This review is based on a paperback Advance Uncorrected Proof copy, sent to me for review by InsideOut Development. All opinions stated here are entirely my own.
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6 of 7 people found the following review helpful By Julie A. Smith on November 16, 2010
Format: Hardcover
I'm normally not too big on self-help books; my experience has been that they're not much help to ME, but I'm certain that they're a help to the writer's pocketbook! :)

BUT, this book is an exception, as the author clearly states that everything he is telling us is something we already know, but he can help us put it into action.

Initially, as I read the Foreword, I was immediately turned off by the corporate buzzphrase "paradigm shift" being used. I don't like buzzwords and phrases; they make my brain go into that "Oh, no, please, not THAT word again!" mode and my eyes glaze over. Then I saw that the foreword wasn't written by the author, and I breathed a sigh of relief. Not that there AREN'T any buzzwords in the book; but they are not overused and meaningless, so they didn't take away from my focus on what I was reading.

This book is about trying to improve your own performance as well as those you are trying to help, whether it's your daughter who won't clean her room or your employees not taking your guidance to heart. I liked this phrase near the beginning: "Most of the time, lack of knowledge isn't the problem", as it is really is true. We all KNOW what to do most of the time; it's something else that's keeping us from doing it.

The author describes this something else as interFEARance - whether it's fear of failing, fear of not doing it right, fear of what other people will think of us, and he aptly illustrates how to get rid of this outside interference and have the "Faith" (knowledge that we CAN do it), "Fire" (passion for getting it done), and "Focus" (not allowing the past to interfere by focusing on this present moment) to allow us to handle almost any situation.
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