The main tenant of You Are a Brand! is that we all can be more successful and it has more to do with branding than high IQ, more to do with networking and who you know than what... Read morePublished 6 months ago by Brenda Stokes
I just finishes reading this book and I loved it! This is THE perfect book on self branding I have ever read!Published 19 months ago by Rose L.
In this book, Catherine Kaputa was able to illustrate a wide range of points related to personal branding in "why" and "how" manner. Read morePublished 20 months ago by Henrieta Riesco
For a shy person like myself, this was a timely reminder that I should not just work hard, but also sell myself smart by self-branding. Read morePublished 22 months ago by Yatin J. Patel MD MBA
You Are a Brand is great no matter where you are in your career. In this economy, I want to make myself indispensable at work, and this book is full of flexible, insightful advice... Read morePublished 23 months ago by Orson Johanssen
I've been in the business world for quite a while, but I've always focused on selling the company's products and services, not on marketing myself. Read morePublished on July 8, 2012 by ali
I highly recommend You Are a Brand to everyone, literally everyone.
As the author points out, we've all got to think like branders in today's market place. Read more
Good book but felt a bit shallow. Tells you the basics which are all too obvious but for some reason we often seem to forget. Read morePublished on July 1, 2012 by Nedyalko Terziev
I thoroughly enjoyed You Are A Brand. It's been a long time since I've marked up, reviewed and reread my notes as I have done with this book. Read morePublished on June 26, 2012 by Margot