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You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success Paperback – September 16, 2012
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'Corporations strive to market their brands. You should strive to market yourself. Here is an owner's guide to doing just that.' -Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name
'You Are a Brand! shows you how to get the power and make the money on your own. Plus, it s a great read from a talented writer who has something brand new to say.' -Maura Moynihan, author, Yoga Hotel
'A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You.' -George Pine, President and COO, Interep
'Advertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers playbook to benefit your most important brand, You.' -Pam Larrick, Chairman and CEO, FCBi Worldwide
'Providing the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers.' -David V. Lorenzo, author, Career Intensity: Business Srategy for Workplace Warriors and Entepreneurs
'Success on the job is not due to experience and hard work alone in today's challenging global marketplace. As Catherine Kaputa demonstrates, mastery of soft skills is what sets apart the executive who is merely doing well from the one who is highly successful.' -Mike James, President, Financial Document Services Business of Merrill Corporation
'You Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business.' -Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets
'You Are a Brand! contains valuable information and exercises. Kaputa s approach completely turned my career around.' -Kat Connelly, President, Kat Connelly Productions
'Whether you want to change the world or simply change how you are perceived, you'll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa's insights about how to tap into branding power work.' -Laura Berkowitz Gilbert, Principal, Boomerang Studio
'Reading You Are a Brand! is like getting the inside scoop to building your own successful business or career.' -Susan Sommers, fashion and business comportment coach
About the Author
More About the Author
From Madison Avenue to Wall Street to the halls of academe, she perfected how to brand and market products, places and companies. Catherine learned brand strategy under Al Ries and Jack Trout at Trout & Ries Advertising. She led the award-winning "I Love New York" campaign at Wells Rich Greene. For over ten years she was SVP, Director of Advertising and Community Affairs at Citi Smith Barney, and taught advertising at NYU's Stern School of Business.
Yet Catherine discovered that the most important application for branding is not products, places and companies - it's for individuals to define and own their career identity.
Personal branding can help people create more success for themselves and the companies they work for, the topic of her book, U R a Brand, How Smart People Brand Themselves for Business Success, winner of the Ben Franklin award for Best Career Book 2007 (www.urabrand.com ).
Catherine is also active as a speaker and workshop leader on women's leadership, the topic of her new book: The Female Brand: Using the Female Mindset for Business Success (Davies Black, June 2009, www.femalebrand.com ).
Catherine has spoken at a wide range of corporations and organizations as part of talent development, sales force meetings and diversity and women's initiatives - organizations focused on creating career and leadership development opportunities particularly during turbulent times. Clients include PepsiCo, Microsoft, Intel, UBS, Boehringer-Ingelheim, Bank of New York, UST and others. (For more information contact: firstname.lastname@example.org. Visit www.selfbrand.com. Catherine blogs at www.artofbranding.com ) You can follow her at www.twitter.com/Catherine Kaputa
Previous Public Speaking Events:
Book Expo America (BEA)
Book Signing, New York, NY
June 6, 2012
Microsoft's Tech-Ed Conference
Women In Technology Keynote Speaker
June 14, 2012
The Female Brand
Bear Mountain, NY
You Are a Brand
Top Customer Reviews
I was personally looking for insights. I.e. things to help me brand myself that I don't already know, or aren't intuitive to the average joe. This book has bits and pieces of these insights, but unfortunately 3/4 of the book contains only generic info.
If interested in personal / product branding, look around more on Amazon. There are better ones that I've found.
This new edition packs a greater punch and clearly incorporates new ideas in marketing and individual branding.
My friend Lars teaches marketing in Sweden, and is excited about this new edition to introduce to his students when they discuss "Branding." Ms. Kaputa's new edition is the perfect addition to his class "must read" list. The new and revised edition of YOU ARE A BRAND! is highly recommended.
the importance of defining the value you bring to a job situation and writing a strong career narrative on linked in, in your elevator speech and on your resume. With my revised and stronger career identity I was able to have more in person interviews and I am hopefully negotiating for a new job right now. I think this book will be helpful to anyone whether they are in transition or stuck in their current job. It is easy to read with lots of tips and stories. I can highly reccomend it.
Most Recent Customer Reviews
The book is split up into different sections, each with short exercises that really help apply what you just read.Published 7 months ago by checho4
I love that thought of branding yourself this makes really good conversation.Published 18 months ago by HB
A book that should be read by almost everyone! People unfortunately don't realize that each of us is a brand..like it or not! Read morePublished 18 months ago by Robert Goedjen
This book is required reading for anyone trying
to succeed in a corporation or look for a job in a challenging job market. Read more
A key message that I took away is, whatever you do, when you have a brand, you'll have more value.
If you have a job, having a brand that’s valued and relevant will... Read more
It's a good book and not just written for blogging superstars who already have a network of important contacts. Read morePublished 23 months ago by Jean Andersen
Either you know and love someone who is going through a career change or it's happening to you. You Are a Brand is for people who realize that they need to take charge of their... Read morePublished 24 months ago by ali
Your success is based on other people's perception of you. This book presents branding strategies used by the big brands and show you how to use these strategies for Brand You. Read morePublished on February 5, 2014 by jeffrey d adams