Top positive review
36 people found this helpful
Many books in this category, this is one of the better
on May 30, 2006
I have been a BIG believer in the personal brand for years. Books like Be Your Own Brand and Book Yourself Solid, I feel, do a better job than this one. However, there are many great ideas in this book and it should not be overlooked. Every author brings his or her own perspective and ideas and there are definitely a number worth noting in this resource.
Here are the ideas I particularly found useful, and you will want to read the book to understand them fully:
-Using testimonials in your resume. I never thought I'd see this one, but it's a great idea. Place quotes in your resume from your references. After all, they've agreed to be a reference, right?
-Use the principles of visual identity. To have a whole chapter on creating a look for your personal brand seemed - at first - to be overkill, but the more I thought of it, the more I realized that the most successfull people in history seem to look very similar in all their photos. This gives you immediate recognition - particularly if you can develop a brand look that is unique but not downright silly.
-Harness the power of signature words and phrases. This is an amazing concept that is little known and used. I've been teaching seminars and training classes for nine years and, in that time, I've seen the power of signature phrases unfold. The concept is to come up with a unique combination of words you can use in just about every setting of five minutes conversation or more. This allow you to use the phrase frequently and be branded by it.
These are just a few of the good ideas. If you've read Be Your Own Brand and Book Yourself Solid, I'd read this book next. If you haven't read the other two, buy them and read them, then read this book. I'm not sure, but I think you get a discount here at Amazon when you get all three. Anyway, brand yourself and find success...
Tom Carpenter, Author: Wireless# Certification Official Study Guide, CWSP Certification Official Study Guide, and Foundations of Effectiveness