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4 of 4 people found the following review helpful
on November 16, 2011
Just finished this book last night - couldn't recommend it more strongly. It's about market validation and refining your concept before pouring money into building a product. Mr. Adams incorporates lean, fail fast, and data driven studies. He pushes you out from behind the computer and encourages you get market feedback before you start. That way, you're on the third iteration of your idea before you spend money on building out. For anyone starting out or looking to expand their product, this book can talk them through how to effectively execute a market study in sixty days.

Where other business books give you theories, traits, or mentalities, this book gives you a step by step process that will tell you if your idea is ready for launch. It's in my top three business books I've read. If you get one book, get this one.
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3 of 3 people found the following review helpful
on April 19, 2011
This is a good customer-driven approach to developing a product. It is logical, makes sense.
It can be used both my bootstrapping entrepreneurs and by large companies developing a new product.
That said, I wish the book had a table with the framework handy, as well as a process-chart,
and "field notes" to use while executing on the market validation.

Notice how the reviews for this book are coming from Austin, where the author is based.
Silicon Valleys entrepreneurs should read it too before taking on VC money. ;)
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2 of 2 people found the following review helpful
on August 22, 2010
Adams is a great writer and the subject is well organized. The book emphasizes the simple truth that the only way to find out what customers "may" buy is by digging down into the pain they are experiencing and working with them to deliver a product that addresses that pain in a timely fashion.

The focus on keeping perspective (not deluding yourself) and on failing early are appreciated. There is always a tension between persistence and knowing when a project/product is going no-where.

While we could all use an "easy" solution, the message is clear. It will take many hours of seeking out people with needs, soliciting feedback, and building an on-going partnership with them; and this through-out and after the initial development cycle. Adams is blunt about the number of contacts required per nugget of truth. This is work!
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5 of 7 people found the following review helpful
My colleague and friend Rob Adams has written this great book about how to evaluate opportunities. All the books about the philosophy of entrepreneurship are great, but we need more hands-on advice. I see folks who want to be entrepreneurs every day, and often they don't know where to start. I urge them to become as much an expert on the industry as possible, above all else "find a need and fill it." Then talk to potential customers, get inside their heads and inside their lives, listen to them! So Rob was preaching to the choir when I got into his book. Virtually any entrepreneur -- including and perhaps especially non-profit and social entrepreneurs -- will advance their chance of success by studying Rob's patterns of thoughts and actions as described in this book. The table of contents tells you what you need to know to understand how this book can help you.
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1 of 1 people found the following review helpful
on September 17, 2010
Dr. Adams has done a great job in laying out a step by step process for launching a new product that helps eliminate the irrational decision making chain that so many businees people fall into when taking a product to market that they are so heavily emotionally and financially invested in. Sorry to say, our company had been a long time practitioner of the "ready, fire, fire, aim" methodology, but fortunately was able to apply a number of the steps in this book to the recent acquistion of a competitor.
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3 of 4 people found the following review helpful
on May 3, 2010
As a veteran of multiple technology evaluation projects worldwide, I found this book to be an excellent summary of the processes to be followed in product development. Too often entrepreneurs fall in love with their idea but do not seek reviews or comments from other players or potential customers in the marketplace. Dr. Adam's book is an excellent guide to processes in developing a validation strategy and making the decision to proceed with an idea into the marketplace. It's well paced, thorough, and I would recommend it to our clients.
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5 of 7 people found the following review helpful
on November 22, 2013
This book has made a reasonable attempt to make the reader think about the factors involved in making their software product a better success. However, the book does not give a clear way of measuring, calculating, or even estimating the probability of succeeding their product in the marketplace through some quantitative techniques. I got that impression because the book has zero pictures and zero tables. Author needs to rewrite second edition with one picture and one table at the end of every one of the 26 chapters to make this book a great use for the entrepreneurs on the street.
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on September 14, 2012
This book by Dr. Rob Adams will provide you the insight you need to build stuff that customers will actually pay hard earned money for.

In this important book, Rob Adams discusses market validation or the process in which entrepreneurs and intrapreneurs validate the quintessential product idea before pushing forward and releasing it to the market. The risk of not following Rob's advice is to build and ship products that MAKE NO MONEY. Often the excitement of building something cool can give way to the cold, harsh reality that no one wants it! Market validation is about finding out this important fact before spending and investing enormous amounts of energy and resources on building an unwanted product.

The market validation process is broken down into an easy-to-remember 3 step process - Ready, Aim, and Fire. The Ready stage asks the potential product producer to complete a back-of-the-envelope validation to prove that a market exists and is ripe for your product. The Aim stage asks the entrepreneur to dig a little deeper and interview potential customers to determine if they have a real pain or need for your product. Lastly, the Fire stage takes what you learned in both of the two prior stages and uses it to quickly build a minimum feature product that will satisfy the needs of your target market segment.

I am a new entrepreneur and learning the ropes. I feel this book will be a good starting point for anyone with an idea and the desire to learn. I feel so confident that I am taking Rob Adams advice to heart and implementing it in my own entrepreneurial efforts. Followers of the Lean Startup (i.e. Running Lean by Ash Maurya, The Lean Startup by Eric Ries) will see similarities between Rob's approach and the approach advocated by Lean Startup.

I definitely recommend this book for any entrepreneur or intrapreneur looking to get his or her idea off the ground and into the hands of real customers!
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on January 21, 2014
This book is absolutely phenomenal at touching on the necessities that any new business needs to take into account when launching a new product or service. The author touches on the processes needed to thoroughly and uniquely understand your market (which is essential when developing your competitive advantage). The only drawback that some readers may find with this book is the lack of detail in some areas. HOWEVER, this book is not meant to be a textbook with a specific focus in one area of business study.
On a side note, this book perfectly compliments his earlier book "A Good Hard Kick in the Ass" which i have not reviewed for amazon because I read that book a while back.
5 Stars!
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on March 22, 2015
This is a very disappointing book. There is not a single chart, graph, or table in the entire thing. There are no meaningful sample surveys. And there are no calculations presented to clearly answer the question "If you build it, will they come?".

The author states that using his method will produce an initial product that is more akin to a second or third generation product. I wonder, did he use his own method when producing his book? Because it reads like a first generation product, and a hurried one at that.
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