Most helpful positive review
4 of 4 people found the following review helpful
Top Three Business Books
on November 16, 2011
Just finished this book last night - couldn't recommend it more strongly. It's about market validation and refining your concept before pouring money into building a product. Mr. Adams incorporates lean, fail fast, and data driven studies. He pushes you out from behind the computer and encourages you get market feedback before you start. That way, you're on the third iteration of your idea before you spend money on building out. For anyone starting out or looking to expand their product, this book can talk them through how to effectively execute a market study in sixty days.
Where other business books give you theories, traits, or mentalities, this book gives you a step by step process that will tell you if your idea is ready for launch. It's in my top three business books I've read. If you get one book, get this one.