Customer Reviews

You Can Hype Anything

5 star:		(7)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

This book takes a casual approach to the subject of publicity. The book is thorough and especially useful to the publicity novice. In addition to a useful dose of Eastern philosophy and her own experience as a PR professional, author Raleigh Pinskey offers hundreds of tips from the editors, reporters and television booking agents who ultimately decide to cover, or not to cover, your story. Reviewed for Entrepreneur Magazine by Stephanie Barlow.

This is one of the few books out of several dozen I have ordered from amazon that have been disappointing. The reason is now obvious to me: most or all of the other reviews have been written by Ms. Pinskey's friends and contacts. The book itself is uninteresting, generally fairly obvious, and heavily biased towards the US market. I would have given it two stars, but I am sufficiently angry at the misuse of the review system to want to introduce some balance. I just wish she'd put her energy into writing a better book instead of churning out this dull waste of paper and then pushing her associates into promoting it.

I just returned from a trip to Greece & Turkey. I have been engrossed in your materials for the past nine days. You are a true expert in the marketing & PR field! You Can Hype Anything is outstanding! Very complete, very educational!

I am loving your book! I can't read it fast enough or put the ideas into practice fast enough! Thank You! Barbara Lovejoy , author, Value You, Become An Unforgettable Woman.

In this columnist's humble opinion, everyone who does PR, professionals and amateurs alike, should rush out and read You Can Hype Anything. This is a wonderful book, well organized, fun to read, filled with useful information, worth memorizing. reviewed for the Los Angeles Business Journal by Anne Rackham

I found this book to be useful when I started my own business. It gave me several tips on what to do and how to do it so that I didn't overspend and found the correct avenues of publicity.
This book was second in effectiveness only to Guerilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between by Michael Levine.

Your Book seriously changed my Paridigm. It is very informative and it has moved me to writhe a book of my own and possible teach an adult education class in "How To Start Your Own Home Based Business".. I am also considering speaking to high school students. You helped me. Thank you.

My name is Ronald Blount, and with the help of your books, " You can hype anything ", " How to create your PR buzz " and " 101 ways to promote yourself " has helped me start my public relation company Ballistic Communications.

I heard you do a interview on a local radio station in Baltimore, Maryland. WEAA I listen to that radio station all the time but never callled in to comment until I heard you. You are such an inspiration.

Before I read your books, I was given the opportunity to be a publicist for a jazz record label with four musical acts on their roster. I ran to the library and came across " You can hype anything ". From that point on, you had a friend. I was give high praises for the work that I performed and now I am like an old piece of furniture,a permanet fixture in the company. Thank you and may God continue to bless you.

Best-selling books are made not born; they have to be promoted. Most independent book publicists charge $2-5,000 a month and it usually takes six months or more just to lay the groundwork for an effective publicity campaign. You can do it yourself.

This book covers the basics of promotion: media campaigns, media events, media kits, your contact file, how to pitch the media, using gimmicks to get attention, the art of the follow-up, interviews and a lot of inside advice.

Raleigh Pinskey is a successful author, publisher, speaker and promoter with years of experience.

As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this book to authors and publishers.