You Can't Go Wrong by Doing It Right: Principles for Running a Successful Business (Success Series) (Success (Midpoint)) [Paperback]

Stephen L. Goldstein (Author)

Book Description

Series: Success (Midpoint) | Publication Date: March 1999

Learn how to be successful without resorting to today's slash-and-burn business practices. This book shows you how to apply the classic success formulas of one-of-kind entrepreneurs. Discover the lost art of doing business: fresh marketing and public relations strategies, classic customer service principles, and surefire management methods.

Today, too many American businesses have become monsters, bullies, and thugs. In their relentless pursuit of the bottom line, they have become cold, callous, and calculating at the expense of their customers and employees. This book returns you to a time when busniesses were profitable, competitve and humane.

In You Can't Go Wrong By Doing It Right, learn by example how to develop a hallmark style, cultivate your local garden, and sparkle on the job.

Editorial Reviews

Review

This book is a refreshing perspective of the way we did business in a bygone era, an era when principles and values were unencumbered by mergers, acquisitions, or technological efficiencies. -- Edward E. Iacobucci, Chairman & Founder Citrix Systems

About the Author

Dr. Stephen L. Goldstein is the executive producer and host of The Business Exchange, an award-winning, weekly television program aired on WLRN public television in Florida. A nationally recognized speaker and leading trends forecaster and analyst, Dr. Goldstein is president and CEO of Educational Marketing Services, specialists in trends marketing. His columns have appeared in The Los Angeles Times, Newsday, The Miami Herald, The Chicago Sun Times, and other leading national and international publications.

Product Details

• Paperback: 252 pages
• Publisher: Oasis Press (March 1999)
• Language: English
• ISBN-10: 1555714900
• ISBN-13: 978-1555714901
• Product Dimensions: 9.2 x 6.1 x 0.7 inches
• Shipping Weight: 15 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #3,169,434 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars This book hits the bulls-eye!, August 28, 1999

By 

[e-mail] Nader Anise, Esq. (Florida) - See all my reviews

This review is from: You Can't Go Wrong by Doing It Right: Principles for Running a Successful Business (Success Series) (Success (Midpoint)) (Paperback)

This is a business book that sifts through the superfluous and presents an abundance of concise, effective and time-tested principals for doing business. It is destined to become a classic. "You can't go wrong by doing it right" speaks to the business novice as well as the seasoned executive; it should be required reading in the classroom and boardroom. Kudos to Dr. Goldstein for resurrecting the lost art of doing business the right way. Perhaps the title should be, "You can't go wrong by reading this book." I highly recommend this book without reservation.

3 of 3 people found the following review helpful:

5.0 out of 5 stars The title alone is worth the price of admission!, June 26, 1999

By A Customer

This review is from: You Can't Go Wrong by Doing It Right: Principles for Running a Successful Business (Success Series) (Success (Midpoint)) (Paperback)

There are 50 invaluable principles for being successful in business in this book. The writing was succinct, powerful and to the point. Very easy and enjoyable reading. I loved learning about the history of Burdines and the Burdines' family. The founder of Burdines was inspiring having failed dramatically 2 times in his life then in his 50's beginning the mega successful "Sunshine Fashions" department store. I highly recommend this book. It should be in every business person's library.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Clear, entertaining, tried-and true business practices, April 20, 1999

By A Customer

This review is from: You Can't Go Wrong by Doing It Right: Principles for Running a Successful Business (Success Series) (Success (Midpoint)) (Paperback)

My husband, who recently started his own business, and I loved reading this clever and complete presentation of sound business practices. As we all know, the best way to succeed is to emulate the successful. Dr. Goldstein has given us the history of a famous South Flordia family by outlining their strategies in an easy-to-follow guide. There is something for everyone here from the independent entrepreneur to the corporate executive. You really can't go wrong by doing it right - and by reading this book.