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You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire Hardcover – September 19, 2012


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Editorial Reviews

Amazon.com Review

Amazon Exclusive: Brandon Steiner's Six Truths of Business

Brandon Steiner

Try to use these six truths and watch your relationships flourish and business grow:

  1. What Else?

    Always ask what else. People often do just what is asked or expected of them. But to truly make yourself stand out you need to do more. Ask 'what else'? If you figure out what more you can do to help those around you, they will be much more likely to do the same for you. Business is all about building relationships, and relationships need a solid ground.

  2. Know How to Turn Your Busts into Boosts.

    Sometimes even great ideas won't turn out as you planned. When this happens it is important to regroup quickly and think about new ways to make the most out of what happens. When I decided to buy the legendary façade from the Old Yankee Stadium, I thought that people would be very interested in owning a section. I didn't anticipate them weighing several tons and being made out of solid concrete. This could've been a huge bust, but we decided to carve the frieze down into replica statues of the Old Stadium. Now they're one of our top sellers.

  3. Capacity is a State of Mind.

    You have the power to will things to be. If you really want something, you can get it, as long as you go all in. If you're not all in, you don't want it enough. You must be all in physically, mentally, spiritually and emotionally to reach your true capacity.

  4. Win If You Can, Lose If You Must, But Always Cheat.

    Here, "cheating" means asking What Else, going the extra mile, gaining an edge. If you're trying to do a deal with someone, figure out what you can do for them beyond the parameters of the deal. Figure out how you can separate yourself.

  5. Truly Commit to What You Do.

    Although this sounds trite, it's not easy. You have to keep grinding even when things are looking grim. You cannot change horses midstream. Just as you gotta have balls to take risks, you also have to have the balls to say 'this might not be working now, but if I stay at it, with some tweaks, it WILL work.' Commitment leads to passion, but passion doesn't necessarily lead to commitment. Intensity fuels passion.

  6. You Gotta Have the Balls to Take Risks.

    When opportunities arrive, have the courage to go after them, even if you might come up short. You only have to get it right 51 percent of the time to come out on top. You can fail 49% of the time and still be a winner, so the fear of failure shouldn't hold you back.



Guest Review by Lou Holtz, Author of Winning Every Day: The Game Plan for Success

Lou Holtz
Lou Holtz

During the course of my lifetime I have found the plan to succeed as a coach, an entrepreneur, a spouse, a parent or a person are similar. Brandon lays out his plan for success in an organized way and it’s easy and enjoyable to read. As you make your way through the book you will soon come to the same conclusion I did, that the problems and difficulties that Brandon has endured are very similar to the challenges you are also facing.

The solution Mr. Steiner’s book offers on how to build a successful life are plain, simple, accurate and easy to follow. I feel that wherever we are, good or bad, is because of the choices we make. This is a special man who has a great deal of information to share with people from all backgrounds. I am so happy Brandon Steiner has decided to share his experience and philosophy with you.


Review

“Brandon Steiner is not only the biggest sports memorabilia collector on the planet, but he is also one of the best collectors of relationships and business contacts. You Gotta Have Balls is a must read. I thoroughly enjoyed it.”—Larry King

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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (September 19, 2012)
  • Language: English
  • ISBN-10: 1118172078
  • ISBN-13: 978-1118172070
  • Product Dimensions: 6.3 x 0.8 x 9.3 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (94 customer reviews)
  • Amazon Best Sellers Rank: #496,443 in Books (See Top 100 in Books)

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More About the Author

Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN Radio 1050 and as co-host of Yankees-Steiner: Memories of the Game on the YES Network. He is also regularly featured on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports, Brandon lives in Scarsdale, New York, with his wife, Mara.

Customer Reviews

4.9 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By CMI on September 15, 2012
Format: Hardcover
My close friend referred me to this book and I'm glad he did because I plan on doing the same with my close friends. Definitely a great read because it provides business tips which will definitely help me for my future career. I definitely recommended this book!
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3 of 3 people found the following review helpful By Debbie H on September 15, 2012
Format: Hardcover
So I'm not usually one for business books, but I've bought many Steiner autographs for my son through the years so I figured I'd check it out.
I'm glad I did. Whereas many 'business' books are full of abstract ideas and unrealistic suggestions, I was pleasantly surprised by Steiner's writing.
This is more of a memoir than a business book, and that's exactly why I like it.
It has some really inspirational stories and completely changed my impression of Brandon, who is not always portrayed in the greatest light in the media. Nice quick read. Worth buying. I just wish I knew it was going to be 50% off. Oh Well.
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3 of 3 people found the following review helpful By KG on September 15, 2012
Format: Hardcover
Someone finally came out and said it!! "You Gotta Have Balls" hits the mark with a refreshing honesty lacking in many similar books these days. Business is about brutal truths and Brandon Steiner tells it like it is while keeping you entertained and wanting more.

Business newbies to Business Pro's, this book will provide you with the valuable insight necessary to help you achieve true success.

This isn't just a great read...it's a must read!!!

You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire
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3 of 3 people found the following review helpful By CAA on September 17, 2012
Format: Hardcover
This book is a must read if you want to be inspired. A book once you get going very hard to put down. To read Brandons story from building himself from the bottom to the top of his industry really is moving. He shows you that you should never give up and if you want your dream bad enough you can get it.
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2 of 2 people found the following review helpful By Jessica on September 14, 2012
Format: Hardcover
As a recent college graduate I can honestly say this book taught me more life lessons relevant to succeeding in business than some of my classes taught me throughout my studies in the 17 years I spent in school. Steiner's most recent release chronicles the struggles he faced and challenges he overcame coming from a less-than-fortunate childhood. As someone who was also not so fortunate growing up, You Gotta Have Balls is a great reminder that anything is possible as long as you believe in yourself. As a sports fan I really enjoyed the personal anecdotes and learning about Brandon's dealings with some of the biggest names and teams in sports, but you don't have to be a sports fan to enjoy the stories! If you're looking for a fun read with a few words of wisdom from a business-guru then this book is for you!
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2 of 2 people found the following review helpful By Shiva Khomini Somar Kondar Krohm on September 14, 2012
Format: Hardcover
In all honesty, I do not read many books, let alone biographies/business books. However, a dear friend of mine asked me to pickup an advance copy of You Gotta Have Balls. To my surprise, this book was truly a gem! One of the top individuals in sports marketing and sports memorabilia world, Brandon's stories are both heart warming and inspiring. His anecdotes as a poor kid in Brooklyn working at a local fruit market in Brooklyn at the age of 10 to his acquisition of the Old Yankee Stadium show that anybody can achieve anything in this great country.
A short read, You Have Balls is the perfect read when traveling, beach read, or gift to any individual entering the workplace.
Love this book and will make sure to get two more for my nephews!
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2 of 2 people found the following review helpful By Tom Gaetano on September 13, 2012
Format: Hardcover
When I heard about You Gotta Have Balls I was somewhat turned off by the title, but this is an excellent example of why you should never judge a book by its cover. Steiner is a big name in Sports Business, but this book isn't just for sports fans. It's a very quick read, but offers a lot of good advice for building relations in business. It's not often that you can learn business tips and read about Yankee Stadium and Notre Dame on the same pages. Overall, I'm a pretty big fan. I read his first book, and was not impressed. But this seems more authentic. Worth checking out.
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2 of 2 people found the following review helpful By Macarena on September 14, 2012
Format: Hardcover
Even though I am not a collector, I loved reading this heartwarming story. Seeing how Brandon came from practically nothing to building an empire as the leader in his industry made this a great read! Definitely recommend it to all kids struggling to make it in any industry, it's a great reminder that anything is possible as long as you believe in yourself and don't give up!
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