Try to use these six truths and watch your relationships flourish and business grow:
Always ask what else. People often do just what is asked or expected of them. But to truly make yourself stand out you need to do more. Ask 'what else'? If you figure out what more you can do to help those around you, they will be much more likely to do the same for you. Business is all about building relationships, and relationships need a solid ground.
Sometimes even great ideas won't turn out as you planned. When this happens it is important to regroup quickly and think about new ways to make the most out of what happens. When I decided to buy the legendary façade from the Old Yankee Stadium, I thought that people would be very interested in owning a section. I didn't anticipate them weighing several tons and being made out of solid concrete. This could've been a huge bust, but we decided to carve the frieze down into replica statues of the Old Stadium. Now they're one of our top sellers.
You have the power to will things to be. If you really want something, you can get it, as long as you go all in. If you're not all in, you don't want it enough. You must be all in physically, mentally, spiritually and emotionally to reach your true capacity.
Here, "cheating" means asking What Else, going the extra mile, gaining an edge. If you're trying to do a deal with someone, figure out what you can do for them beyond the parameters of the deal. Figure out how you can separate yourself.
Although this sounds trite, it's not easy. You have to keep grinding even when things are looking grim. You cannot change horses midstream. Just as you gotta have balls to take risks, you also have to have the balls to say 'this might not be working now, but if I stay at it, with some tweaks, it WILL work.' Commitment leads to passion, but passion doesn't necessarily lead to commitment. Intensity fuels passion.
When opportunities arrive, have the courage to go after them, even if you might come up short. You only have to get it right 51 percent of the time to come out on top. You can fail 49% of the time and still be a winner, so the fear of failure shouldn't hold you back.
During the course of my lifetime I have found the plan to succeed as a coach, an entrepreneur, a spouse, a parent or a person are similar. Brandon lays out his plan for success in an organized way and it’s easy and enjoyable to read. As you make your way through the book you will soon come to the same conclusion I did, that the problems and difficulties that Brandon has endured are very similar to the challenges you are also facing.
The solution Mr. Steiner’s book offers on how to build a successful life are plain, simple, accurate and easy to follow. I feel that wherever we are, good or bad, is because of the choices we make. This is a special man who has a great deal of information to share with people from all backgrounds. I am so happy Brandon Steiner has decided to share his experience and philosophy with you.
“Brandon Steiner is not only the biggest sports memorabilia collector on the planet, but he is also one of the best collectors of relationships and business contacts. You Gotta Have Balls is a must read. I thoroughly enjoyed it.”—Larry King
Mediocre. Steiner saw his opportunities and worked super hard. But don't hand me that he dips into his college settlement for $10k so many years down the road. Read morePublished 2 months ago by Steve Graham
WHAT ELSE can I say about this book, except that I loved it. It’s a must read for anyone thinking about how you go from 0 to 60 in life and in business. Read morePublished 3 months ago by Lora Condon
Brandon's book is an inspirational story about working hard and never giving up on your dreams. I especially liked the life lessons that he presents at the end of each chapter and... Read morePublished 4 months ago by DJ
I am not typically a very avid reader, but I really enjoyed this book. It was a manageable read, and I couldn't put it down. I strongly recommend it.Published 4 months ago by Brennan Boehne
Inspiring is an understatement. Brandon Steiner's story is incredible. His tenacity and drive, combined with his passion and commitment, truly paved the way for his success in... Read morePublished 4 months ago by Maria Veronica Roman
Interesting read about how Steiner was conceived and created. Now dominate the memorabilia industry as one of the few that can be trusted. Read morePublished 6 months ago by Michael Duxbury
It’s always interesting to read a book about someone you know. I have interviewed Brandon Steiner a number of times over the past couple of years for different articles. Read morePublished 8 months ago by Sooz
Giving people, patrons, kids, adults more than they need is what I learned from this book. Brandon from his early childhood saw a window that he needed to create a... Read morePublished 12 months ago by Jim Serger