You, Inc. - Discover the C. E. O. Within! [Paperback]

Burke Hedges (Author), Steve Price (Editor)

Book Description

Publication Date: October 1996

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motivational speaker and sales director Christine Clifford Beckwith, to provide tips, anecdotes, and insights based on their 30 years of selling experience. Written in a traditional homespun style, the Beckwiths offer doses of humor and practical knowledge to anyone who wants to learn how to seal the deal and thrive in business.

Editorial Reviews

About the Author

Harry Beckwith and Christine Clifford Beckwith live in Minneapolis, Minnesota. Harry is the Strategic Director of Beckwith Partners and has led major marketing initiatives for 23 Fortune 400 companies. He is an acclaimed speaker who is in demand all over the world.

Christine Clifford Beckwith is sales director of Beckwith Partners and is CEO of the Cancer Club, the world's largest producer of humorous and helpful products for people with cancer.

Product Details

• Paperback: 181 pages
• Publisher: I N T I Pub & Resource Books Inc; 1st edition (October 1996)
• Language: English
• ISBN-10: 096326673X
• ISBN-13: 978-0963266736
• Product Dimensions: 8.8 x 5.9 x 0.5 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #484,641 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

5.0 out of 5 stars Life is like a 10-Speed bike., November 17, 2001

By 

Mohammed Faheem Khan - See all my reviews

This review is from: You, Inc. - Discover the C. E. O. Within! (Paperback)

"Life is like a 10-Speed bike. Most of us have gears we never use"

For example, we all know childhood friends who were blessed with great athletic abilities... but who have chosen as adults to let their God-given talents go unused while they willingly turn themselves into overweight couch potatoes.

We all know childhood friends who were so full of adventure and passion in their youth... but who have chosen to become increasingly sullen and bitter as they grow older.

We all know "Whiz Kids" from High School and College who were always heading up class projects and fund-raisers... but who as adults have traded in their entrepreneurial spirits for a "secure" job they hate.

Do you think those people are using all 10 of their gears? Or do you think they're stuck in low gear because it's easier to turn the pedals? Sure, it may be easier to turn the pedals in low gear, but its also easier to spin your wheels and get stuck in a rut!

The purpose of this book is to offer the information that will allow us to have all the things in life that we deserve. But understanding the principles discussed in You Inc. ... and then by incorporating them into our lives, I'm convinced we will improve the quality of our lives beyond our wildest dreams.

Can you look in the mirror and honestly say you're living up to your fullest potential?

Or are you holding back on your potential... and holding out on the quality of your life by not being all you can be?

Sadly, too many of us have "forgotten who we are" ... and too many of us are "more than what we have become".

I challenge you to look inside yourself and discover, once and for all, what you can become.

For I truly believe that once you discover the full value of YOU, INC. you will become not only what you were meant to become... you will also become more than you ever dreamed!

11 of 12 people found the following review helpful:

5.0 out of 5 stars Great basic self-help., October 13, 1999

By 

Mike Werry ([e-mail]) (Belpre, Ohio) - See all my reviews

This review is from: You, Inc. - Discover the C. E. O. Within! (Paperback)

This book helped me realize my potential without all the hype of the rah-rah stuff. It is pretty basic and allowed me to find my self-image that I already had inside to be the person I believe God wanted every single person to be. It is very easy to read and one of the few books that can be passed down to the younger generation, and hold their attention, for them to realize their potential too.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Thin book, but I keep finding new stuff every time..., January 30, 2006

By 

Crystal Woods (Wollongong, NSW) - See all my reviews
(REAL NAME)   

This review is from: You, Inc. - Discover the C. E. O. Within! (Paperback)

This is an old favourite of mine. I have two copies, because after I lost one to a "borrower" I grabbed a spare to make sure I never have to do without again.

Sometimes, the shortest books have the deepest impact - consider Shakespeare's line "parting is such sweet sorrow" and think how long it would take you to paraphrase it. This isn't a thick volume, which means I pick it up a lot more, but even so every time I open it I find a new treasure. Usually just when I need it. I consider myself an "advanced thinker" after over 20 years on the Self-Growth path but I wouldn't be without it.

To those who chose to disparage the 'simple' truths within, I would simply ask how far along your own paths you are, that you are still looking for complicated answers. The 'secret' is hidden in plain sight. You've probably read it a million times. The trick, however, is in putting the books down after you've read them, and taking action - something this book always inspires me to do. That's the true value of it. Quick, easy, inspirational and a to-the-point reminder that your results are out there waiting for you to create them, along with details of the things that you need to do, and what could be holding you back if you're still feeling stuck somewhere along the way!

Crystal