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No Magic Bullet; Required Reading for Serious Biz Owners
on December 14, 2003
Most of the entrepreneurs I've met are looking for a magic bullet. They are searching for A "Top Ten List" for Business Success. Moltz is here to tell you that there isn't any such list and you just need to keep plugging away, slowly but surely. There are no short cuts and even a few hundred million in VC money is no guarantee of future riches.
I must admit, I was pretty depressed when I finished You Need to Be a Little Crazy. I seriously thought about going out and getting a job, because honestly, I was looking for a way to make some great money by running my own business. I did some long, hard soul searching about my life and my business because of this book. Now, several months later, I am really grateful to have such an honest, realistic guide, because I know I am on the right track. Turns out that my goal in life is to never have to work for anyone else again. I don't need that much money, I just need my freedom and I'm willing to take the emotional roller coaster ride that goes along with it.
What makes this a great book is Moltz's willingness to reveal the ugly dark side of business. You will get sick, your partners will throw you out of your own company, and you might even FAIL. Failure is such a dirty word that most of the books I read on this subject don't even MENTION it, unless it's to say, "Failure isn't an option." (Over 500,000 business closed in 2000, so it must be an option for quite a few people!)
One of my favorite chapters is called "Networking is Not a Verb; Take This Card and Shove It" and it's all about the importance of knowing how to network properly. I go to so many networking events where a stranger pushes their business card in my face and says, "Let me know if you hear of any business for me." Of course, as Moltz points out, networking is all about building relationships and a 2 minute conversation at a crowded networking event can hardly qualify as a solid relationship. It's much better to spend that time getting to know about the person and what he or she is doing and then wait to see if there is a chance for you to do business together in the future.
I could go on and on and but this is the type of book you should read, let it sink in for a few weeks or months and then go back to. There are a lot of simple yet very powerful ideas in this book, most pertaining to the real world daily grind of running your own business. Being an entrepreneur isn't for the faint of heard and this book isn't either. It's required reading for those who are serious about doing whatever it takes to grow your own business and especially for those who have survived failure before and are ready to dust themselves off and get back up on the horse again.