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Join the Scientific Marketing Revolution
Conversion optimization has become the go-to strategy for marketers to increase demand and profit from their websites. You Should Test That! provides the strategy, methods, and frameworks that have lifted conversion rates by up to 400% for organizations such as Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP, and many other fast-growth companies and startups.
You'll learn fresh tactics, previously hidden marketing insights, and proven processes that deliver unbeatable competitive advantage. Use what you learn in this book to turn your online marketing channels into high-performance conversion funnels.
"You Should Test That! provides an easy to understand framework for testing, and lots of excellent ideas for how to optimize toward specific goals. It's a much needed, comprehensive approach to testing."
—Jesse Nichols, Agency Partnerships, Google Analytics
"When you've finished You Should Test That!, you'll be armed not just with the belief in the importance of testing and optimization, but with the mental tools to accomplish them."
—Stefan Tornquist, VP Research, Econsultancy US
"In You Should Test That!, Chris doesn't just talk about what you should test, but how to think about your marketing in a very smart and strategic way."
—Mitch Joel, President of Twist Image and Author, Blogger, Podcaster of Six Pixels of Separation
After reading many books con marketing optimisation I can easily say this is the best out there, don't think about it twice buy it now.Published 6 days ago by Andres M
As my first book I have read on improving my click through rates I found it very helpful. I cannot imagine not having read this and I say it is mandatory for any web marketer.Published 19 days ago by James M. Hill
This is a wonderful book about tweaking marketing and web elements for a better conversion rate. Interesting topics include: optimize your value proprosition, optimize for clarity,... Read morePublished 23 days ago by .
Loved this book, but was sad that I hadn't done this years ago.Published 2 months ago by Amazon Customer
This is a great book for anyone who wants to increase conversion rates on their digital properties. Chris does a great job explaining how important continuous testing is to... Read morePublished 3 months ago by Living in Philly
It just made everything much clearer. Great book from a great conversion rate optimization champion. I'm so happy that I bought this book. Read morePublished 4 months ago by Oleg Čepak
Got me wanna start to test. Also I dropped the technical aspect with choosing system to test through, and instead focusing on getting a strategy in place.Published 6 months ago by mr Christian
I've been scouring the web for blogs on conversion optimization and website testing. It was frustrating trying to piece it all together. Don't take that route. Read morePublished 7 months ago by Dr. Ryan