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Join the Scientific Marketing Revolution
Conversion optimization has become the go-to strategy formarketers to increase demand and profit from their websites. YouShould Test That! provides the strategy, methods, andframeworks that have lifted conversion rates by up to 400% fororganizations such as Shutterfly, Google, Salesforce, ElectronicArts, Iron Mountain, SAP, and many other fast-growth companies andstartups.
You'll learn fresh tactics, previously hidden marketinginsights, and proven processes that deliver unbeatable competitiveadvantage. Use what you learn in this book to turn your onlinemarketing channels into high-performance conversion funnels.
"You Should Test That! provides an easy to understandframework for testing, and lots of excellent ideas for how tooptimize toward specific goals. It's a much needed, comprehensiveapproach to testing."
—Jesse Nichols, Agency Partnerships, GoogleAnalytics
"When you've finished You Should Test That!, you'll bearmed not just with the belief in the importance of testing andoptimization, but with the mental tools to accomplish them."
—Stefan Tornquist, VP Research, Econsultancy US
"In You Should Test That!, Chris doesn't just talk aboutwhat you should test, but how to think about your marketing in avery smart and strategic way."
—Mitch Joel, President of Twist Image and Author,Blogger, Podcaster of Six Pixels of Separation
Loved this book, but was sad that I hadn't done this years ago.Published 1 month ago by Amazon Customer
This is a great book for anyone who wants to increase conversion rates on their digital properties. Chris does a great job explaining how important continuous testing is to... Read morePublished 2 months ago by Living in Philly
It just made everything much clearer. Great book from a great conversion rate optimization champion. I'm so happy that I bought this book. Read morePublished 3 months ago by Oleg Čepak
Got me wanna start to test. Also I dropped the technical aspect with choosing system to test through, and instead focusing on getting a strategy in place.Published 5 months ago by mr Christian
I've been scouring the web for blogs on conversion optimization and website testing. It was frustrating trying to piece it all together. Don't take that route. Read morePublished 6 months ago by Dr. Ryan
Great book when looking to improve your website. I would recommend to anyone looking to improve their websites for a better conversion rate.Published 6 months ago by Bear Newman
It is a great book if you are interesting about how to improve your website. In addition, it is easy to read and funny.Published 11 months ago by ENRIQUE HERMOSO FUENTES
If you want to increase your website overall conversion rate this book is the one to do it. I recommend it for experienced optimizer not for the beginner.Published 11 months ago by Hozaifa F Al Safwa
I really enjoyed the book by Chris Goward. It is a great insight into how the Widerfunnel team performs conversion optimization and ab testing. The book was a really easy to read. Read morePublished 16 months ago by Alex Harris