If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising [Hardcover]

Joseph Fiedler (Author), Lee White (Author), Murray Raphel (Foreword)

Product Details

• Hardcover
• Publisher: Executive Books (January 1993)
• Language: English
• ISBN-10: 0937539201
• ISBN-13: 978-0937539200
• Product Dimensions: 9.3 x 6.2 x 0.5 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,767,019 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars Good book for a novice, January 19, 2008

By 

J. Pelagides "Web Developer" (Melbourne) - See all my reviews
(REAL NAME)   

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This review is from: If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising (Hardcover)

Here's a simple book that will get you started learning about the Radio Advertising industry. It will only take you a week to read and the information is straightforward and easy to understand. I'm a radio advertising sales executive, and I found that this was a suitable book to get you familiar with all the basics. But after reading this one, you'll definitely want to order the other radio advertising books available here on Amazon. I've started reading the book 'Radio advertising doesn't work, says who?' and it's definitely a better book to read.