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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Good book for a novice,
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This review is from: If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising (Hardcover)
Here's a simple book that will get you started learning about the Radio Advertising industry. It will only take you a week to read and the information is straightforward and easy to understand. I'm a radio advertising sales executive, and I found that this was a suitable book to get you familiar with all the basics. But after reading this one, you'll definitely want to order the other radio advertising books available here on Amazon. I've started reading the book 'Radio advertising doesn't work, says who?' and it's definitely a better book to read.
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If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising by Lee White (Hardcover - Jan. 1993)
$19.95
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