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So You Want to Franchise Your Business Paperback – August 1, 2008
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About the Author
Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.
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Top Customer Reviews
(1) There is no actual budget for specific items; just general statements, like "you will need between $100k and $150k to .... hire a franchise attorney .... and an experienced franchise consulting firm..." How much is needed for various categories like the franchise attorney, the franchise consulting firm, advertising and marketing costs, etc. are not detailed, except for a one liner later in the book that it takes $10k to $20k to launch a website (and how this is broken down is anyone's guess).
(2) Nor is it a good idea to hire a franchise consulting firm to write the operations manual as the author recommends. This produces a very mediocre, boilerplate document that is not only expensive but also filled with legal risk. See the article about this on the Franchise Foundations website on the Operations Manual page, based on my experience as a testifying franchise expert and having personally written and edited hundreds of operations manuals.Read more ›
I. Why franchise? (1-3)
II. Moving forward (4-6)
III. Rolling it out (7-9)
IV. Keeping it going (10-15)
And it has the following 3 appendices:
A. Franchise Disclosure Document
B. Guidelines for an operations manual
C. Franchise resources
Each chapter ended with a wonderful summary of what was covered in the chapter. So the book was incredibly easy to breeze through. I read the summaries before I tackled the book. The book's target audience no doubt is comprised of entrepreneurs and small business owners who might want to consider franchising as an option for expanding their businesses. And after reading this book you will understand that given the right business coupled with the right leadership team, franchising can be a very lucrative win-win option to pursue and provide.
This book is clearly a marketing piece for the author's boutique law practice regarding franchising that also provides some non-law firm offerings too:
>>Determination of franchise format
>>Business plan development
After reading this book you should be an educated consumer when contacting the author to help you turn your small business into a franchise. Of course, depending on how entrepreneurial you are will determine how much you need the author to help you through the franchising process. You can do much of what is covered in this book yourself. Or you can use professionals to help you. But this is a wonderful book for any entrepreneur to read if they want to move their business to a new level and make an informed decision as to how best to achieve growth. 5 stars!
The Forward is by Fred DeLuca, who cofounded Subway, and the backcover promotes "detailed, in the trenches guidance and information" from him and others. But there's not much actually. DeLuca is barely mentioned. The authors focus on 3 or 4 other franchisors, who provide very generalized, brief, rather dry info.
Most Recent Customer Reviews
Anyone who is interested in franchising a business or buying a franchise should read this book. It's a great book on laying out the basic idea and needs of a franchise. Read morePublished on October 8, 2013 by J. Kaplan
I didn't have particularly high expectations for this book, but I did expect at least a good overview of most of the aspects of franchising. Read morePublished on June 12, 2012 by S. Ferguson
Business owners who are contemplating the idea of franchising their concept should take the time to read this book. There is more to franchising then simply selling your model. Read morePublished on December 23, 2009 by Todd Weiss
The cover of the book says "How to Franchise a Concept for Less Than $100,000". On page 10, the book says "To determine if your business is franchisable, see if the following... Read morePublished on July 30, 2009 by Orlando James