Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.
Anyone who is interested in franchising a business or buying a franchise should read this book. It's a great book on laying out the basic idea and needs of a franchise. Read morePublished 10 months ago by J. Kaplan
I didn't have particularly high expectations for this book, but I did expect at least a good overview of most of the aspects of franchising. Read morePublished on June 12, 2012 by S. Ferguson
There are not many books on this topic. Reading it is a good start but it doesn't get you very far. The general premise of it is that you need to hire professionals -- attorneys,... Read morePublished on March 7, 2011 by MG
Business owners who are contemplating the idea of franchising their concept should take the time to read this book. There is more to franchising then simply selling your model. Read morePublished on December 23, 2009 by Todd Weiss