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So You Want to Franchise Your Business Paperback – August 1, 2008


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Product Details

  • Paperback: 260 pages
  • Publisher: Entrepreneur Press; 1 edition (August 1, 2008)
  • Language: English
  • ISBN-10: 1599181894
  • ISBN-13: 978-1599181899
  • Product Dimensions: 8.8 x 5.9 x 0.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #637,717 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Harold Kestenbaum has specialized in franchise law for over 30 years, working on more than 100 franchise concepts. The former franchise and general counsel to Sbarro Inc. and national franchisor of more than 900 restaurants, he currently serves as counsel to New York City law firm Ruskin Moscou Faltischek and sits on the board of directors of four major franchise companies.

Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.


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Customer Reviews

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See all 10 customer reviews
There are not many books on this topic.
MG
If you've done even the slightest bit of research on what it takes to franchise a business, you know as much as is in this book.
J.R.
In more than thirty years of franchising I have read a lot of books.
Joseph S. Sanfellipo

Most Helpful Customer Reviews

27 of 30 people found the following review helpful By Kevin Murphy on December 20, 2010
Format: Paperback
Like the author, I am a franchise attorney with over 30 years experience exclusively in franchising, but that's where our similarity ends. I also have an MBA, have owned a successful franchise before, and am a testifying, international franchise expert, author and instructor, known in the industry as Mr. Franchise. Rather than delve into a review that could be as long as this book, let me just address a couple top level business issues that I found very troubling. In addition to the other gross inconsistency mentioned by another reviewer (back cover says "franchise a concept for less than $100k vs. page 10 says you need $100k to $150k - and this is just for starters), there are more serious problems:

(1) There is no actual budget for specific items; just general statements, like "you will need between $100k and $150k to .... hire a franchise attorney .... and an experienced franchise consulting firm..." How much is needed for various categories like the franchise attorney, the franchise consulting firm, advertising and marketing costs, etc. are not detailed, except for a one liner later in the book that it takes $10k to $20k to launch a website (and how this is broken down is anyone's guess).

(2) Nor is it a good idea to hire a franchise consulting firm to write the operations manual as the author recommends. This produces a very mediocre, boilerplate document that is not only expensive but also filled with legal risk. See the article about this on the Franchise Foundations website on the Operations Manual page, based on my experience as a testifying franchise expert and having personally written and edited hundreds of operations manuals.
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Format: Paperback
I loved this book. I found it to be well written, well outlined, and informative. What more can one ask from a book? It has 15 chapters divided into the following 4 parts:

I. Why franchise? (1-3)
II. Moving forward (4-6)
III. Rolling it out (7-9)
IV. Keeping it going (10-15)

And it has the following 3 appendices:

A. Franchise Disclosure Document
B. Guidelines for an operations manual
C. Franchise resources

Each chapter ended with a wonderful summary of what was covered in the chapter. So the book was incredibly easy to breeze through. I read the summaries before I tackled the book. The book's target audience no doubt is comprised of entrepreneurs and small business owners who might want to consider franchising as an option for expanding their businesses. And after reading this book you will understand that given the right business coupled with the right leadership team, franchising can be a very lucrative win-win option to pursue and provide.

This book is clearly a marketing piece for the author's boutique law practice regarding franchising that also provides some non-law firm offerings too:

>>Feasibility studies
>>Determination of franchise format
>>Business plan development
>>Capital resources
>>Manual preparation

After reading this book you should be an educated consumer when contacting the author to help you turn your small business into a franchise. Of course, depending on how entrepreneurial you are will determine how much you need the author to help you through the franchising process. You can do much of what is covered in this book yourself. Or you can use professionals to help you. But this is a wonderful book for any entrepreneur to read if they want to move their business to a new level and make an informed decision as to how best to achieve growth. 5 stars!
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3 of 3 people found the following review helpful By J.R. on February 22, 2010
Format: Paperback Verified Purchase
This isn't a bad book, but it's very basic. If you've done even the slightest bit of research on what it takes to franchise a business, you know as much as is in this book. It's also written like a college term paper with lots of phrases like "according to Mr. Smith..." and "Jane Doe says to do this first...", with no real direct insight from anyone who is in franchising.
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5 of 6 people found the following review helpful By Dennis Hornick on September 17, 2008
Format: Paperback
Leela,I am already on page 133. I got to tell you, the book is an easy read for a nervous soon to be franchisor I am going to be.I deeply appreciate the advice it gives. I usually underline whats important in a book . In this book I have everything underlined. This book has taken alot of stress away from me. I now know going in alot more than I did yesterday. And believe me being just a simple businessman in an exploding organic mattress business that I am in , and having made the decision to capatalize on what we have, this book is the greatest thing I have read so far bar none. It was better than e myths, and easier to read.And i got it before the book signing as well. And signed by the author himself .
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3 of 4 people found the following review helpful By Joseph S. Sanfellipo on October 2, 2008
Format: Paperback Verified Purchase
In more than thirty years of franchising I have read a lot of books. Harold is not writing in theory. His street-smart views and valuable insights are clearly the real deal, from genuine experience. Written in crisp, practical and more importantly, believable, style. I highly recommend it. Joe Sanfellipo,[...]
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