Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.
Anyone who is interested in franchising a business or buying a franchise should read this book. It's a great book on laying out the basic idea and needs of a franchise. Read morePublished 14 months ago by J. Kaplan
I didn't have particularly high expectations for this book, but I did expect at least a good overview of most of the aspects of franchising. Read morePublished on June 12, 2012 by S. Ferguson
Business owners who are contemplating the idea of franchising their concept should take the time to read this book. There is more to franchising then simply selling your model. Read morePublished on December 23, 2009 by Todd Weiss
The cover of the book says "How to Franchise a Concept for Less Than $100,000". On page 10, the book says "To determine if your business is franchisable, see if the following... Read morePublished on July 30, 2009 by Orlando James