Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $19.95
  • Save: $2.10 (11%)
FREE Shipping on orders with at least $25 of books.
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
So You Want to Franchise ... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Like New
Comment: This book new but has been read. No, missing or damage pages, no creases or tears, and no underling/highlighting of text or writing in the margins. Very minimal wear. Paperback.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

So You Want to Franchise Your Business Paperback – August 1, 2008

3.5 out of 5 stars 13 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$17.85
$9.25 $0.32

$17.85 FREE Shipping on orders with at least $25 of books. Only 8 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • So You Want to Franchise Your Business
  • +
  • Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
  • +
  • Grow to Greatness: How to build a world-class franchise system faster.
Total price: $62.80
Buy the selected items together


Editorial Reviews

About the Author

Harold Kestenbaum has specialized in franchise law for over 30 years, working on more than 100 franchise concepts. The former franchise and general counsel to Sbarro Inc. and national franchisor of more than 900 restaurants, he currently serves as counsel to New York City law firm Ruskin Moscou Faltischek and sits on the board of directors of four major franchise companies.

Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.

NO_CONTENT_IN_FEATURE

Image
Interested in the Audiobook Edition?
If you’re the author, publisher, or rights holder of this book, let ACX help you produce the audiobook.Learn more.

Product Details

  • Paperback: 260 pages
  • Publisher: Entrepreneur Press; 1 edition (August 1, 2008)
  • Language: English
  • ISBN-10: 1599181894
  • ISBN-13: 978-1599181899
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #221,151 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Kevin Murphy on December 20, 2010
Format: Paperback
Like the author, I am a franchise attorney with over 30 years experience exclusively in franchising, but that's where our similarity ends. I also have an MBA, have owned a successful franchise before, and am a testifying, international franchise expert, author and instructor, known in the industry as Mr. Franchise. Rather than delve into a review that could be as long as this book, let me just address a couple top level business issues that I found very troubling. In addition to the other gross inconsistency mentioned by another reviewer (back cover says "franchise a concept for less than $100k vs. page 10 says you need $100k to $150k - and this is just for starters), there are more serious problems:

(1) There is no actual budget for specific items; just general statements, like "you will need between $100k and $150k to .... hire a franchise attorney .... and an experienced franchise consulting firm..." How much is needed for various categories like the franchise attorney, the franchise consulting firm, advertising and marketing costs, etc. are not detailed, except for a one liner later in the book that it takes $10k to $20k to launch a website (and how this is broken down is anyone's guess).

(2) Nor is it a good idea to hire a franchise consulting firm to write the operations manual as the author recommends. This produces a very mediocre, boilerplate document that is not only expensive but also filled with legal risk. See the article about this on the Franchise Foundations website on the Operations Manual page, based on my experience as a testifying franchise expert and having personally written and edited hundreds of operations manuals.
Read more ›
1 Comment 32 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
There are not many books on this topic. Reading it is a good start but it doesn't get you very far. The general premise of it is that you need to hire professionals -- attorneys, technical writers (for the operations manual), publicists, trainers, etc. Franchising is certainly legal intensive -- each state has different rules you must follow. But I got a little tired of the generalized info. There's not much about the financial aspects -- the authors mention royalties once or twice and then just move on. Books on McDonalds have entire chapters devoted to the numbers, and how they used real estate. The info in this book on real estate is limited to, basically, hire an expert.

The Forward is by Fred DeLuca, who cofounded Subway, and the backcover promotes "detailed, in the trenches guidance and information" from him and others. But there's not much actually. DeLuca is barely mentioned. The authors focus on 3 or 4 other franchisors, who provide very generalized, brief, rather dry info.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I loved this book. I found it to be well written, well outlined, and informative. What more can one ask from a book? It has 15 chapters divided into the following 4 parts:

I. Why franchise? (1-3)
II. Moving forward (4-6)
III. Rolling it out (7-9)
IV. Keeping it going (10-15)

And it has the following 3 appendices:

A. Franchise Disclosure Document
B. Guidelines for an operations manual
C. Franchise resources

Each chapter ended with a wonderful summary of what was covered in the chapter. So the book was incredibly easy to breeze through. I read the summaries before I tackled the book. The book's target audience no doubt is comprised of entrepreneurs and small business owners who might want to consider franchising as an option for expanding their businesses. And after reading this book you will understand that given the right business coupled with the right leadership team, franchising can be a very lucrative win-win option to pursue and provide.

This book is clearly a marketing piece for the author's boutique law practice regarding franchising that also provides some non-law firm offerings too:

>>Feasibility studies
>>Determination of franchise format
>>Business plan development
>>Capital resources
>>Manual preparation

After reading this book you should be an educated consumer when contacting the author to help you turn your small business into a franchise. Of course, depending on how entrepreneurial you are will determine how much you need the author to help you through the franchising process. You can do much of what is covered in this book yourself. Or you can use professionals to help you. But this is a wonderful book for any entrepreneur to read if they want to move their business to a new level and make an informed decision as to how best to achieve growth. 5 stars!
Comment 10 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I didn't have particularly high expectations for this book, but I did expect at least a good overview of most of the aspects of franchising. Instead, what the book provides is a long list of statements about how experts (and consultants) should be hired to do very nearly everything for you. While I would have spent a significantly larger amount of money going to a nearby franchising attorney, or simply a good business attorney, I would have also come away with some relevant knowledge that I did not have before.

I was greatly disappointed in this book and its value is, effectively, nothing to anyone with much business experience at all.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

So You Want to Franchise Your Business
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: So You Want to Franchise Your Business

Pages with Related Products. See and discover other items: business marketing