So You Want to Franchise Your Business (Paperback)

by Harold Kestenbaum (Author)
Key Phrases: franchise disclosure document, happy crack, franchise your business, Keeping It Going, Rolling It Out, Moving Forward (more...)

Editorial Reviews

Product Description

“This book is great. Definitively a best seller. It should be the number one consultation reference book for anyone related to the franchise business. Congratulations Harold!”
Tomas, Chairman of The Taco Maker in San Juan, PR

Turn Your Business Into A Franchise

Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise.

If you're interested in using this profitable strategy to expand your business, you'll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the franchise process, and build a thriving franchise.

Well-known entrepreneurs who successfully franchised their business, including Subway co-founder Fred DeLuca and CEO of the Dwyer Group Dina Dwyer-Owens, offer detailed, in-the-trenches guidance and information. These experts speak frankly about the tactics you can use to market, sell, and build your franchise while offering insider advice to help you avoid the pitfalls of business growth.

• Step-By-Step Guide To The Franchising Process
• Low-Cost Ways To Grow A Franchise In The Startup Phase
• Franchise A Concept For Less Than $100,000
• Best Practices From Top Franchisors And Franchisees

About the Author
Harold Kestenbaum has specialized in franchise law for over 30 years, working on more than 100 franchise concepts. The former franchise and general counsel to Sbarro Inc. and national franchisor of more than 900 restaurants, he currently serves as counsel to New York City law firm Ruskin Moscou Faltischek and sits on the board of directors of four major franchise companies.

Adina M. Genn is an award-winning journalist who has written for The New York Times and the Long Island Business News. In 2007, the SBA named her New York's Small Business Journalist of the Year.

Product Details

• Paperback: 260 pages
• Publisher: Entrepreneur Press; 1 edition (July 8, 2008)
• Language: English
• ISBN-10: 1599181894
• ISBN-13: 978-1599181899
• Product Dimensions: 8.8 x 6.1 x 0.6 inches
• Shipping Weight: 13.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #58,314 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #10 in	Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses
  #41 in	Books > Business & Investing > Small Business & Entrepreneurship > Marketing
  #77 in	Books > Business & Investing > Industries & Professions > Retailing

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars R U an entrepreneur who wants to move her biz to a new level & make informed decisions as to how best to achieve growth? Read on, September 24, 2008

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

I loved this book. I found it to be well written, well outlined, and informative. What more can one ask from a book? It has 15 chapters divided into the following 4 parts:

I. Why franchise? (1-3)
II. Moving forward (4-6)
III. Rolling it out (7-9)
IV. Keeping it going (10-15)

And it has the following 3 appendices:

A. Franchise Disclosure Document
B. Guidelines for an operations manual
C. Franchise resources

Each chapter ended with a wonderful summary of what was covered in the chapter. So the book was incredibly easy to breeze through. I read the summaries before I tackled the book. The book's target audience no doubt is comprised of entrepreneurs and small business owners who might want to consider franchising as an option for expanding their businesses. And after reading this book you will understand that given the right business coupled with the right leadership team, franchising can be a very lucrative win-win option to pursue and provide.

This book is clearly a marketing piece for the author's boutique law practice regarding franchising that also provides some non-law firm offerings too:

>>Feasibility studies
>>Determination of franchise format
>>Business plan development
>>Capital resources
>>Manual preparation

After reading this book you should be an educated consumer when contacting the author to help you turn your small business into a franchise. Of course, depending on how entrepreneurial you are will determine how much you need the author to help you through the franchising process. You can do much of what is covered in this book yourself. Or you can use professionals to help you. But this is a wonderful book for any entrepreneur to read if they want to move their business to a new level and make an informed decision as to how best to achieve growth. 5 stars!

3 of 3 people found the following review helpful:

5.0 out of 5 stars So you want to Franchise Your Business, September 17, 2008

By	Dennis Hornick - See all my reviews (REAL NAME)

Leela,I am already on page 133. I got to tell you, the book is an easy read for a nervous soon to be franchisor I am going to be.I deeply appreciate the advice it gives. I usually underline whats important in a book . In this book I have everything underlined. This book has taken alot of stress away from me. I now know going in alot more than I did yesterday. And believe me being just a simple businessman in an exploding organic mattress business that I am in , and having made the decision to capatalize on what we have, this book is the greatest thing I have read so far bar none. It was better than e myths, and easier to read.And i got it before the book signing as well. And signed by the author himself .

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Must Read For Anyone Even Thinking About Franchising !, October 2, 2008

By	J. Sanfellipo "Entrepreneur" (Laguna Beach, Ca.) - See all my reviews (REAL NAME)

In more than thirty years of franchising I have read a lot of books. Harold is not writing in theory. His street-smart views and valuable insights are clearly the real deal, from genuine experience. Written in crisp, practical and more importantly, believable, style. I highly recommend it. Joe Sanfellipo, Entrepreneur, Laguna Beach,Ca.