YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech) [Paperback]

Michael Miller (Author)

Book Description

Publication Date: January 30, 2011 | ISBN-10: 078974726X | ISBN-13: 978-0789747266 | Edition: 2

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

 

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

 

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Editorial Reviews

From the Back Cover

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment–and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

 

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website–without breaking your marketing budget.

 

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

About the Author

Author Michael Miller has written more than 100 how-to books over the past two decades, with more than one million copies in print. His best-selling books include The Ultimate Web Marketing Guide, Using Google AdWords and AdSense, The Complete Idiot’s

Guide to Search Engine Marketing, Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Google Analytics in 10 Minutes, and Absolute Beginner’s Guide to Computer Basics.

Product Details

• Paperback: 368 pages
• Publisher: Que Publishing; 2 edition (January 30, 2011)
• Language: English
• ISBN-10: 078974726X
• ISBN-13: 978-0789747266
• Product Dimensions: 6.1 x 0.7 x 9 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #772,046 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

4.0 out of 5 stars Using video marketing to drive traffic and business November 16, 2011

By M. Barsenas

Format:Paperback

YouTube for Business (I have the second edition) is a helpful book for anybody who wants to use video marketing. You can always tell a good book by the depth of its table of contents. The author of this tome, Miller, goes the extra mile to provide extensive amounts of info to his reader.

I'll touch some brief pressure points. First, I liked how Miller emphasized the need to track the performance of your videos. If you're trying to put people into your funnel then you need to know what content works and what doesn't. I also like how he gets across the versatility of video marketing. You can make several types of videos including educational and entertainment videos, it really runs the gamut. He also includes a lot of pictures pointing out specifically where things are in the various software and online accounts you may run into. On the downside, all it takes is one update and the menu displays could change.

In terms of negatives, there isn't that much. I wish he would've went into greater detail for solopreneurs (that is, people with lean operations). I also wish he would've devoted more attention to the actual process generating content for YouTube. I always have a tough time trying to repurpose content for videos so it would've been nice to discuss how this could be done. Also, some readers may be off-putted by the minutiae. In some parts, Miller goes into a lot of technical detail (such as discussing hardware and codecs) which may overwhelm the casual reader.

Aside from these points, I think it's a great book and well worth the investment.

2.0 out of 5 stars Not many good tools to work with? April 21, 2012

By Lorraine

Format:Paperback|Amazon Verified Purchase

I did enjoy the book, although I expected to gain alot more direct usable tools to help my business. Alot of the read was very general and more of an overview.

5.0 out of 5 stars [...] December 29, 2011

By Swiyyah N. Muhammad

Format:Paperback

I recommend this book to anyone wanting to create an effective youtube video. When I first put up my youtube video I wasn't dressing professional and I got bad comments, and I didn't read a sample of my book, and I didn't know how to get views. This is an excellent wonderful book. I'm reading other books on youtube and they don't even come close. With this book I wrote many notes.