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A Step-by-Step Guide
The runaway success of YouTube has made online video sharing a powerful new marketing channel, and this detailed guide helps you create, implement, and measure winning video strategies that provide actionable insights and increase your ROI. Written by a video marketing expert, this comprehensive book also debunks common myths, helps you avoid errors, and energizes you with step-by-step instruction on key tasks and proven techniques.
You'll learn the ins and outs of YouTube and how to develop, deploy, and measure a video marketing strategy—including crucial tips for choosing keywords and optimizing your video for search—with this essential guide.
Use the five Ws (and one H) to ask all the right questions
Identify who discovers new videos and why so few go viral
Learn how to produce videos and get video production tips
Create compelling content worth sharing with the community
Set up a YouTube brand channel account and customize it
Optimize your video for YouTube and major search engines
Build some buzz for your video on other sites and blogs
Track, measure, and analyze your video marketing results
Discover how Barack Obama and Monty Python use YouTube
You'll also find:
Real-world "from the trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for YouTube and Video Marketing: An Hour a Day
"Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how to get the best bang for your online marketing buck. He takes you beyond basic techniques to professional promotion and advertising strategies—everything you need to market your business on YouTube."
—Michael Miller, author, YouTube for Business
"I have no doubt you'll rethink Video Marketing twenty pages into this wonderful book!"
—Avinash Kaushik, author, Web Analytics: An Hour A Day
"Greg Jarboe has reported on online video for Search Engine Watch, spoken about how to optimize for search and engage the community at Search Engine Strategies conferences, taught our YouTube and video marketing workshop, and produced more than three hundred videos for SESConferenceExpo's Channel on YouTube. He's compressed four years of experience into his book, debunked a lot of conventional wisdom, lead marketers on a path to gaining actionable insights, and added new case studies I hadn't read before."
—Matt McGowan, VP, Publisher, Incisive Media
Its hard to keep up with rapid changes in social media and video marketing.. the book is a good start, but check online forums and help at youtube for updates and more info.Published on August 13, 2011 by M. Esslinger
Greg does a great job knocking the mystery out of YouTube marketing. His experience is valuable and his practical approach can be applied today. Read morePublished on May 6, 2011 by Mark R Knowles
YouTube and Video Marketing, an Hour A Day by Greg Jarboe is a very useful tool for any marketing professional in learning how to begin and continue your journey into YouTube... Read morePublished on August 30, 2010 by Navah Kirstein
Have you seen Blendtec's entertaining "Will It Blend?" videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into... Read morePublished on May 3, 2010 by Rolf Dobelli
I own a small business (a grant writing and program evaluation consulting firm). In the last year, I have been increasing the use of social media marketing and reading many books... Read morePublished on April 20, 2010 by Veronica Robbins
It starts off very basic and ultimately becomes very detailed about creating, optimizing and promoting videos. I really like the way they broke the steps down into an hour a week.Published on April 13, 2010 by Nicole