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YouTube and Video Marketing: An Hour a Day Paperback – November 1, 2011


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Product Details

  • Paperback: 504 pages
  • Publisher: Sybex; 2 edition (November 1, 2011)
  • Language: English
  • ISBN-10: 047094501X
  • ISBN-13: 978-0470945018
  • Product Dimensions: 9.2 x 7.3 x 1.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #307,823 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Craft Video Marketing Strategies that Deliver: A Step-by-Step Guide

Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.

Whether you're a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success.

  • Understand YouTube and other players in the video space

  • Ask all the right questions when mapping out your video marketing strategy

  • Produce content worth sharing and videos worth watching

  • Set up a YouTube channel and select an online video provider

  • Optimize your video for YouTube and major search engines

  • Build some buzz for your video on other sites and blogs

  • Track, measure, and analyze your video marketing results

  • Discover how marketers, advertisers, creators, and partners use YouTube

You'll also find:

  • Tips for creating better videos and engaging the YouTube community

  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for YouTube and Video Marketing: An Hour a Day, Second Edition

"Greg Jarboe gets to the heart of why YouTube video marketing is so powerful. This book will help you create video that enchants, inspires, and engages your viewers."
Guy Kawasaki, cofounder of Alltop.com, former chief evangelist of Apple, and author of ten books, including Enchantment: The Art of Changing Hearts, Minds, and Actions

"This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true success—creating compelling web video content that's worth sharing."
Mark Robertson, Founder and Publisher, ReelSEO

"This is not only one of the best business books I've ever come across on YouTube video marketing, I consider it mandatory reading for any brand trying to figure out how to maximize the opportunities on YouTube."
Bill Hunt, President, Back Azimuth Consulting, and coauthor of Search Engine Marketing, Inc.

"Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It's a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy."
Michael Miller, Author of YouTube for Business

About the Author

Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

More About the Author

Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, online public relations, social media marketing, and video marketing services. SEO-PR's campaigns for Southwest Airlines, the SES Conference & Expo series, the Rutgers Center for Management Development (CMD), and Get City Dealz have won awards for generating measurable results.

Jarboe is the author of "YouTube and Video Marketing: An Hour a Day." He is also a contributor to "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki; "Complete B2B Online Marketing" by Maura Ginty and Lauren Vaccarello with William Leake; as well as "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenbereg and Alexander Kates. In addition, Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller.

Jarboe writes for both Search Engine Watch and ReelSEO. He is a frequent speaker at the SES Conference & Expo series, Pubcon, and the PRSA International Conference. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.

Jarboe teaches Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program, and he is the Content Marketing faculty chair at Market Motive. He is also a Senior Fellow of the Society for New Communications Research (SNCR).

Prior to co-founding SEO-PR in 2003, Jarboe was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, Director of Marketing at PC/Computing, and Director of Corporate Communications at Lotus Development Corporation.

Customer Reviews

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This book is a great primer and a must read for anyone who is thinking about using You Tube to promote their products and services.
Jay P. Granat
The best part is that it breaks down everything you need to know in hour a day tasks so you can go at your own speed without feeling overwhelmed.
Kristi Hines
Reviewing similar books on the shelf to (the 1st ed) this book just reaffirmed what my internet search had found - this is the book for me.
David Griffin

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Robert S.D. on March 18, 2013
Format: Paperback Verified Purchase
Sorry, I read the first 200 pages and got bored reading about how YouTube started and the rest of the back story, so I skimmed the rest and yes, the book is going back.

The web changes constantly and authors need to value the readers time and not try to create a literary master piece in a business how to book. I have little time to read junk and this book delivered so much fluff that finding the meat was too big a job. I can't justify keeping it as I will never go back and try to find the small amount of useful information that may be in it.

I hardly EVER send books back, but I actually feel obligated to do it on this one because it deserves it. "ALL" of the information in this book is free when you sign up for a YouTube account and the information on YouTube is more current.

Surprisingly in the 450 pages of this book there was ZERO information on how to monetize your YouTube marketing account, ZERO!!!!

This book should be called "History of YouTube"...

I gave it two stars because is has value for the person who likes to read for the sake of the story!
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4 of 4 people found the following review helpful By Kristi Hines on March 28, 2012
Format: Paperback
If you are considering incorporating video marketing into your online marketing strategy, then you probably already realize that YouTube is the first place you should begin. This book covers everything you need to know from planning your video marketing strategy to analyzing the results, plus everything in between including the technical details about video file types, camcorders, and video production. The best part is that it breaks down everything you need to know in hour a day tasks so you can go at your own speed without feeling overwhelmed.
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4 of 4 people found the following review helpful By Stacy Williams on March 28, 2012
Format: Paperback
I've followed Greg Jarboe's writing and speaking for many years, and for good reason. He's always ahead of the curve when it comes to digital marketing, and I always learn the latest tactics and techniques from him before the rest of the world even starts to wake up and catch on.

Greg's book "YouTube Video Marketing: An Hour a Day" does not disappoint! It'll tell you everything you need to know to build a presence on YouTube and leverage it across the web. Greg never fails to include little twists and details that can impact your results even more than just covering the basics.

The second edition is fully up-to-date and is rarely on our office's bookshelf for long, as our staff continually refers to it. If you want to make the most of YouTube, this is the guide!
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6 of 7 people found the following review helpful By David Griffin on December 24, 2011
Format: Paperback
I purchased this Nov 2011 second edition before it hit the shelves because I knew how important it is to be current with online marketing. The book has an excellent balance of graphics (B&W) and text density. Being a little geeky, I want dialog and detailed data supported by pictures not the other way around. Reviewing similar books on the shelf to (the 1st ed) this book just reaffirmed what my internet search had found - this is the book for me. First off, don't be "put off" by the authors 7 month plan as laid out in the TOC. Chapters 3 thru 9 correspond to months 1 thru 7 (not to mention chapters 10 & 11). Each chapter is further broken down, in the body of the text, into weeks and then days. But this seems to be really for organizational purposes because some "days" reading can be as short as one page! I like this because this, information intense, book is really an easy read! I jumped right into Chapter 7 (month 5) channels and optimization. You better know about keyword and optimization tools before you create your YouTube channel, especially before picking a name. Your channel name is just as important for SEO as picking a domain name for your web site. Try YouTube's Keyword tool. And here is a hint not found in the book and I almost blew it with my name: your channel name is CASE SENSITIVE. Good luck and check out my site [...]
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2 of 2 people found the following review helpful By Jim Louderback on March 29, 2012
Format: Paperback
This is the right book for understanding youtube production, promotion, and all the other arcane aspects of building a channel on YouTube. It's a great place to start, and will give you tons of good ideas to build on! The only reason I gave it four stars is because it's a paper book, and things tend to change quickly at YouTube. But with the foundation inside this book you'll be well primed to react to anything thrown your way by YouTube.
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2 of 2 people found the following review helpful By Gift Card Recipient on January 16, 2012
Format: Paperback
In just 5 years, we've witnessed YouTube rise from what was once just a site for sharing video content, to what is now a powerful marketing tool for businesses and brands. Because of this exciting growth and the new and relatively untapped opportunity that now exists, we've also seen a rise of so-called "video marketing experts" offering best practices guides, training series, and books. For someone like myself who is relatively experienced with digital video and internet marketing, it was incredibly refreshing for discover this book, which was written by a true expert in YouTube Marketing (Greg Jarboe). Greg writes for several well-respected internet marketing related websites ([...]) and speaks at conferences worldwide about YouTube strategies and best practices for marketing. I had the honor of attending a YouTube best practices workshop that Greg was the instructor for at a leading search engine marketing conference. Suffice to say that he not only knows how to talk the talk, but he walks the walk as well.

The book covers, in-depth, pretty much everything you'd ever want to know about YouTube, from how it got started and who's using it, to specific tactics that can be used to better optimize uploaded videos for search.

Pros: Easy to read, in-depth content, written by a true expert, well organized, up-to-date
Cons: You might learn more than you wanted.
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