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YouTube and Video Marketing: An Hour a Day Paperback – November 1, 2011
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From the Back Cover
Craft Video Marketing Strategies that Deliver
A Step-by-Step Guide
Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.
Whether you're a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success.
- Understand YouTube and other players in the video space
- Ask all the right questions when mapping out your video marketing strategy
- Produce content worth sharing and videos worth watching
- Set up a YouTube channel and select an online video provider
- Optimize your video for YouTube and major search engines
- Build some buzz for your video on other sites and blogs
- Track, measure, and analyze your video marketing results
- Discover how marketers, advertisers, creators, and partners use YouTube
You'll also find:
- Tips for creating better videos and engaging the YouTube community
- Real-world case studies that illustrate successes to learn from and mistakes to avoid
Praise for YouTube and Video Marketing: An Hour a Day, Second Edition
"Greg Jarboe gets to the heart of why YouTube video marketing is so powerful. This book will help you create video that enchants, inspires, and engages your viewers."
Guy Kawasaki, cofounder of Alltop.com, former chief evangelist of Apple, and author of ten books, including Enchantment: The Art of Changing Hearts, Minds, and Actions.
"This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true successcreating compelling web video content that's worth sharing."
Mark Robertson, Founder and Publisher, ReelSEO
"This is not only one of the best business books I've ever come across on YouTube video marketing, I consider it mandatory reading for any brand trying to figure out how to maximize the opportunities on YouTube."
Bill Hunt, President, Back Azimuth Consulting, and coauthor of Search Engine Marketing, Inc.
"Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It's a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy."
Michael Miller, Author of YouTube for Business
About the Author
Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
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Top Customer Reviews
Greg's book "YouTube Video Marketing: An Hour a Day" does not disappoint! It'll tell you everything you need to know to build a presence on YouTube and leverage it across the web. Greg never fails to include little twists and details that can impact your results even more than just covering the basics.
The second edition is fully up-to-date and is rarely on our office's bookshelf for long, as our staff continually refers to it. If you want to make the most of YouTube, this is the guide!
The book covers, in-depth, pretty much everything you'd ever want to know about YouTube, from how it got started and who's using it, to specific tactics that can be used to better optimize uploaded videos for search.
Pros: Easy to read, in-depth content, written by a true expert, well organized, up-to-date
Cons: You might learn more than you wanted.
When it comes to YouTube and video marketing, Greg Jarboe is the master. Not only because he can write about it thoughtfully, elegantly and with great precision and clarity, but because he practices what he preaches. A digital marketer extraordinaire, he's been architecting and executing video marketing campaigns for clients and brands ranging from educational institutions, professional trade shows, and a host of other clients - with great success.
How much success? Not to be shamelessly self promotional or anything, but when I was writing my new book,Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech), I turned to Jarboe with the request that he supply case studies for the chapters on video marketing and online PR (which he most obligingly did).
An enormous roadblock to publishing any book on subject digital is how quickly the information can become outdated. With this new edition, Jarboe has refreshed and updated all anyone needs to know to leverage online video advertising.
Most Recent Customer Reviews
This is a good book to have in your library of videography books. Greg did a good job of pulling in professional people from all angle so you learn a lot.Published 23 months ago by Bryant Malone
This book, titled "Youtube and Video Marketing: An Hour a Day," is the second edition of the series written by Greg Jarboe, the CEO of SEO-PR, a company that specializes in search... Read morePublished on April 18, 2013 by Maggie
First off, this is book is over 500 pages, and covers many different aspects of video marketing. Jarboe is one of the authorities on SEO and digital PR, and has done a fantastic... Read morePublished on April 2, 2013 by R. Garner
Sorry, I read the first 200 pages and got bored reading about how YouTube started and the rest of the back story, so I skimmed the rest and yes, the book is going back. Read morePublished on March 18, 2013 by Robert S.D.
You Tube marketing is a bit complicated. Earning a measurable return on it is not easy, as
there are many issues to consider when utilizing this medium. Read more
Since the order till the receiving of the book was a great experience it was done very professionally and it was fastPublished on September 22, 2012 by Quickbooks pro
I just picked up a copy at the recommendation of REELSEO. Looking forward to reading it. I am pretty well versed in Video Marketing but also know that the game is always changing... Read morePublished on May 28, 2012 by Kyle Clouse