Craft Video Marketing Strategies that Deliver
A Step-by-Step Guide
Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.
Whether you're a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success.
You'll also find:
Praise for YouTube and Video Marketing: An Hour a Day, Second Edition
"Greg Jarboe gets to the heart of why YouTube video marketing is so powerful. This book will help you create video that enchants, inspires, and engages your viewers."
Guy Kawasaki, cofounder of Alltop.com, former chief evangelist of Apple, and author of ten books, including Enchantment: The Art of Changing Hearts, Minds, and Actions.
"This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true successcreating compelling web video content that's worth sharing."
Mark Robertson, Founder and Publisher, ReelSEO
"This is not only one of the best business books I've ever come across on YouTube video marketing, I consider it mandatory reading for any brand trying to figure out how to maximize the opportunities on YouTube."
Bill Hunt, President, Back Azimuth Consulting, and coauthor of Search Engine Marketing, Inc.
"Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It's a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy."
Michael Miller, Author of YouTube for Business
Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
This is a good book to have in your library of videography books. Greg did a good job of pulling in professional people from all angle so you learn a lot.Published 14 months ago by Bryant Malone
This book, titled "Youtube and Video Marketing: An Hour a Day," is the second edition of the series written by Greg Jarboe, the CEO of SEO-PR, a company that specializes in search... Read morePublished on April 18, 2013 by Maggie
First off, this is book is over 500 pages, and covers many different aspects of video marketing. Jarboe is one of the authorities on SEO and digital PR, and has done a fantastic... Read morePublished on April 2, 2013 by R. Garner
You Tube marketing is a bit complicated. Earning a measurable return on it is not easy, as
there are many issues to consider when utilizing this medium. Read more
Since the order till the receiving of the book was a great experience it was done very professionally and it was fastPublished on September 22, 2012 by Quickbooks pro
I just picked up a copy at the recommendation of REELSEO. Looking forward to reading it. I am pretty well versed in Video Marketing but also know that the game is always changing... Read morePublished on May 28, 2012 by Kyle Clouse
This is the right book for understanding youtube production, promotion, and all the other arcane aspects of building a channel on YouTube. Read morePublished on March 29, 2012 by Jim Louderback