Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.
Whether you're a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success.
Understand YouTube and other players in the video space
Ask all the right questions when mapping out your video marketing strategy
Produce content worth sharing and videos worth watching
Set up a YouTube channel and select an online video provider
Optimize your video for YouTube and major search engines
Build some buzz for your video on other sites and blogs
Track, measure, and analyze your video marketing results
Discover how marketers, advertisers, creators, and partners use YouTube
You'll also find:
Tips for creating better videos and engaging the YouTube community
Real-world case studies that illustrate successes to learn from and mistakes to avoid
Praise for YouTube and Video Marketing: An Hour a Day, Second Edition
"Greg Jarboe gets to the heart of why YouTube video marketing is so powerful. This book will help you create video that enchants, inspires, and engages your viewers."
—Guy Kawasaki, cofounder of Alltop.com, former chief evangelist of Apple, and author of ten books, including Enchantment: The Art of Changing Hearts, Minds, and Actions
"This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true success—creating compelling web video content that's worth sharing."
—Mark Robertson, Founder and Publisher, ReelSEO
"This is not only one of the best business books I've ever come across on YouTube video marketing, I consider it mandatory reading for any brand trying to figure out how to maximize the opportunities on YouTube."
—Bill Hunt, President, Back Azimuth Consulting, and coauthor of Search Engine Marketing, Inc.
"Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. It's a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy."
—Michael Miller, Author of YouTube for Business
This book is a great primer and a must read for anyone who is thinking about using You Tube to promote their products and services.
The best part is that it breaks down everything you need to know in hour a day tasks so you can go at your own speed without feeling overwhelmed.
Reviewing similar books on the shelf to (the 1st ed) this book just reaffirmed what my internet search had found - this is the book for me.
This is a good book to have in your library of videography books. Greg did a good job of pulling in professional people from all angle so you learn a lot.Published 8 months ago by Bryant Malone
This book, titled "Youtube and Video Marketing: An Hour a Day," is the second edition of the series written by Greg Jarboe, the CEO of SEO-PR, a company that specializes in search... Read morePublished 22 months ago by Maggie
First off, this is book is over 500 pages, and covers many different aspects of video marketing. Jarboe is one of the authorities on SEO and digital PR, and has done a fantastic... Read morePublished 23 months ago by R. Garner
You Tube marketing is a bit complicated. Earning a measurable return on it is not easy, as
there are many issues to consider when utilizing this medium. Read more
Since the order till the receiving of the book was a great experience it was done very professionally and it was fastPublished on September 22, 2012 by Quickbooks pro
I just picked up a copy at the recommendation of REELSEO. Looking forward to reading it. I am pretty well versed in Video Marketing but also know that the game is always changing... Read morePublished on May 28, 2012 by Kyle Clouse
This is the right book for understanding youtube production, promotion, and all the other arcane aspects of building a channel on YouTube. Read morePublished on March 29, 2012 by Jim Louderback