Top critical review
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the proof is in the proofreading
on April 20, 2010
Before reading Greg Jarboe's book I already had an in-depth knowledge of YouTube and online video with a number of successful campaigns behind me. I still learned a lot from the book and am the better for it. Mr. Jarboe certainly spent some time compiling data and examples to help illustrate his points. This made the book much more interesting and useful.
So why only three stars? Firstly, as in most books of this kind, it was artificially bloated. The information would have fit on 100 pages or so. Okay, I can accept that. The publisher wants to make some money, fine.
But what really annoyed me was the prevalence of mistakes, as if it was still in draft stage. Certainly this book was not given a final proofreading. For example on page 290 a paragraph begins with, "-marketing for PC Computering from 1988 to 1991 and then worked for William Ziff, Jr. ..." Not only is this not a sentence and makes no sense, it also has nothing to do with the previous paragraph. There seems to be some text missing from this page and the way it stands it is incomprehensible. On the other side of the spectrum, on page 300 a paragraph begins with, "As you learned in Chapter 7 ..." and then a list of three tips follows. On Page 301 this paragraph repeats itself exactly. There are many other instances of this throughout the book. Some people might think I am being petty, but when I spend $20.00 on a book (actually I spent more since I bought it in Europe) I don't think it is expecting too much that someone read over the manuscript before printing thousands of copies. It gives one the feeling that it was a rush job and not carefully written. Ultimately such blatant errors call into question the veracity of the factual content of the book.
In the end I can't say it's a great book, but I would still recommend it. There are not that many books on the subject anyway and this may very well be the best of the lot.