You'Ve Got to Be Believed to Be Heard [Hardcover]

Bert Decker (Author)

Book Description

Publication Date: March 1992

A communications expert integrates anecdotes, case studies, and practical exercises to introduce a powerful new approach to speaking that emphasizes linking with the First Brain, the heart of human emotion, to promote effective communication.

Editorial Reviews

Review

"this is a breakthrough book, with new important ideas. After reading it you will be a believer...that success and fulfillment are achievable only if you're an effective communicator. And it shows the way." --W. Pendleton Tudor, Chairman, AdWeek

"Bert Decker makes communicating come alive...A must read!" --Coauthor, The One Minute Manager

"The sentences are alive and vital. Bert Decker says something and says it powerfully." --Dr. Normal Vincent Peale

"The Decker Method is a must for anyone who truly wants to succeed." --Charles Schwab, Chaiman Charles Schwab & Co.

"If you want to get ahead read Decker's masterpiece. It's a great book." --Al Ries, Coauthor, Positioning

"Bert Decker is to communicating what Tom Peters is to management." --Judith Briles, Author, The Confidence Factor

"Enjoyable, easy-to-read, informative...This book is going to help a lot of people." --Ben Sotille, Chairman and CEO, Gibson Greetings, Inc.

--This text refers to an out of print or unavailable edition of this title.

About the Author

Bert Decker is chairman and founder of Decker Communications, Inc. For more than a quarter of a century, he and his associates have trained and transformed hundreds of thousands of executives, managers, and salespeople, for corporate clients such as AT&T, Charles Schwab & Co., HP, Pfizer, State Farm Insurance, Wells Fargo, and many others.  Currently Decker spends much of his time speaking to associations and corporations across the country. He graduated with a B.A. in psychology from Yale University, is a past director of the National Speakers Association, and is chairman of the San Francisco Advisory Board of the Salvation Army. He lives with his wife in San Francisco, California.

--This text refers to an alternate Hardcover edition.

See all Editorial Reviews

Product Details

• Hardcover: 300 pages
• Publisher: St Martins Pr; 1st edition (March 1992)
• Language: English
• ISBN-10: 0312069359
• ISBN-13: 978-0312069353
• Product Dimensions: 9.2 x 6 x 1.2 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (19 customer reviews)
• Amazon Best Sellers Rank: #2,533,059 in Books (See Top 100 in Books)

More About the Author

' Founder and Chairman of Decker Communications, Inc., a leading communication training company for over 20 years.
' Coach to Charles Schwab, Hon. Nancy Pelosi, House Minority Leader, former Mattel CEO's John Ammerman and Jill Barrad, Olympians Bonnie Blair and Tom Dolan, SF 49er all pro Brent Jones, and dozens of other executives and leaders
' Consultant to Million Dollar Round Table, PricewaterhouseCoopers, Principal Financial Group, Seimens, State Farm, Sullenger Financial Group and many others
' Communications Expert, appearing on the NBC TODAY Show several times, commentator on Presidential Debates, and featured on ABC's 20/20 and dozens of other print and broadcast media
' Professional Speaker and Best Selling Author of 'You've Got To Be Believed To Be Heard,' 'Creating Messages That Motivate,' 'Speaking With Bold Assurance' and other books and media
' Businessman and Entrepreneur, founder of seven companies and organizations, Founder of Bold Assurance Ministries, and Vice Chairman Advisory Board The Salvation Army and others
' Co-producer of an Academy Award Documentary, the 20th Century Fox release, 'Fillmore: The Last Days'
' Filmmaker of over 150 movies, commercials and documentaries

Education
Bachelor of Arts, Psychology, Yale University

About Decker Communications, Inc.
An executive development company, Decker Communications, Inc. specializes in coaching executives and leaders. Over the past 25 years, the firm has continued to evolve and enhance its signature programs to help individuals create for their listeners the most effective communications experience possible.

Biography

Office: 415-543-8100
Fax: [phone]
[e-mail]
www.DeckerCommunications.com

575 Market Street, Suite 1925
San Francisco, CA 94105

Customer Reviews

Most Helpful Customer Reviews

40 of 48 people found the following review helpful:

1.0 out of 5 stars Repetitive and a bore!, May 2, 2001

By 

Walk Softly "Walk Softly" (Roseburg, OR) - See all my reviews

This review is from: You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life (Paperback)

The main premise of this book is that you, as a speaker, must speak in such a manner that the listener will believe you on a subconscious level, that is, with their "first brain," the primitive brain consisting of the brain stem and limbic system and opposed to the "new brain," that advanced, intellectual, conscious part developed later in our evolution and known as the cerebral cortex. This is accomplished by speaking naturally, comfortably, and with animation, speaking the truth. Unfortunately, the author takes the first 70 pages to establish this premise, something that could easily have been done in 10 pages. He provides example after example of speakers who do and do not speak to the first brain.

I could not finish this book because it was so dreadfully boring, repetitive and annoying! The editor should have slashed through half the text and tightened it up. An example of unnecessary writing follows: "If one is telling the truth there is nothing to be nervous about. And confidence will show. And listeners will see it. The continuous mind chatter of the listener will tell him or her about the behavior of the communicator. And what will be believed and trusted. Or not..." (Two paragraphs later) "So we need to establish trust immediately if we are to be believed. In your first meeting with a huge potential client in a selling situation-you need to establish trust. When you are in a seemingly compromising situation that is perceived erroneously-you need to establish trust. When you are the leader of a new group-you need to establish trust. You must get to trust, or you get nowhere." What's that again? Trust, you say? This type of writing goes on for PAGES!

If you, as a speaker, stand behind a podium, move very little, speak in a monotone voice, and recite facts from a piece of paper, then this book could not hurt you. If you are already adept at speaking to an audience from your heart with animation, then pass this up. It will be painful. I tried for several days to finish this book and just couldn't. And for me, that is rare.

10 of 11 people found the following review helpful:

5.0 out of 5 stars Bert Decker Knows How to Talk, March 21, 2000

By 

Bill F. (San Diego, CA USA) - See all my reviews

This review is from: You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life (Paperback)

This book provides the reader with a wonderful series of insights about how public speaking works. There are none of the old stereotypes -- and there is none of the usual advice (ie seeing the audience in their underwear). This is fresh information, delivered by a master. The kind of book that will make a difference in your life if public speaking is occasionally important to you.

10 of 11 people found the following review helpful:

5.0 out of 5 stars An excellent how-to guide to persuasive public speaking, November 24, 1998

By A Customer

This review is from: You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life (Paperback)

One of the greatest fears the average person has is public speaking.Most people end up reading presentations,voices racing in a monotone,sweaty hands gripping a podium. This book gives both a conceptual and practical guide to persuasive public speaking.It explains why certain techniques are more interesting to listeners and how to adapt those techniques to develop your own style. The authors don't have any magic, no effort tricks.Like most things,to look effortless in public speaking requires practice,practice,practice.BUt the time spent will reap immeasurable returns.