Crises have no boundaries. Any company, organization and institution is vulnerable. A shooting or other violence in the workplace. An explosion. Product recall. Release of toxic substance. Natural disaster. This book is the complete guide to crisis communictions. The better a management team is prepared, the better it will be able to communicate and contain and incident before it becomes a crisis. This should be required reading for anyone running a successful enterprise in today's crisis-prone environment. For a senior manager, it could be job insurance!
Rene A. Henry has had diverse careers in public relations, sports marketing, housing and real estate, television and entertainment, politics, federal service, higher education and as a trade association executive.
He has created and produced award-winning videos and television documentaries and authored books on land investment, utility cogeneration, sports and public relations. His latest book, The Iron Indians, is about the remarkable 1953 William & Mary football team that lost only once in its first six games with only 24 players and 15 scholarships.
His two books on crisis - Communicating In A Crisis; You'd Better Have a Hose If You Want to Put Out the Fire - and Marketing Public Relations are used by professionals, professors and students. Offsides!, a book about officiating in the National Football League, was published in August 2001.
He received his A.B. degree in economics from The College of William & Mary, did graduate study in marketing at West Virginia University and has taken executive courses at Harvard University and Georgetown University law schools. In 2010 he was awarded the William & Mary Alumni Medallion, the highest honor the college's alumni association can bestow on a graduate.
