16 of 19 people found the following review helpful
on November 2, 2000
The author provides case study after case study with practically no analysis himself. He spends an entire chapter promoting himself and lambasting a client who didn't heed his advice.
Is this a good book for newcomers? Possibly. If you're a student and don't know much about public relations this book will probably interest you. If you're a practioner and this book is anything other than remidal reading, it may be time to consider finding a new career.
To his credit, the author does present case studies that run the gamut from non-profits, to disasters, to educational instituions, to criminal clients. He does provide a wide array of different situations.
I have no doubt that the author is an excellent practioner of the art of public relations. As a journalist and an instructor, the book leaves something to be desired.
12 of 14 people found the following review helpful
on March 16, 2000
I found this to be one of the best books out there on risk and crisis communication. The author succinctly presents a wealth of practical information and tips. This book is as useful for newcomers to the field, as well as those who have weathered many a crisis. In addition, its universal advice applies to all organizations--whether you are in industry, government, education, sports, or non-profit. I've bought copies for all my staff!