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Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up Hardcover – June 8, 2010
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"I highly recommend the insightful and visionary book by Rob Salkowitz, to anyone seeking a more complete understanding of the youth based entrepreneurial ITC boom sweeping the developing world. The book will inspire governments, corporations, international organizations, and non-governmental agencies to seek fresh, market based initiatives to ensure that the entrepreneurial revolution continues without being derailed by special interests..." (BlogBusinessWorld, July 31, 2010)
"The world-changing ideas of the near future might not come from settled, industrialized countries, or even from 10-ton economic gorilla China, argues Salkowitz, but from the developing world. Their populations are extremely young, driven to improve their lives, and have unprecedented access to and familiarity with technology." (CIO Magazine, July 13, 2010)
"Three forces are reshaping the world of the 21st century: youth, ICT and entrepreneurship," says Rob Salkowitz in Young World Rising. While he believes these intertwined forces will have some impact in the Western world, he expects them to completely remake business in less developed nations with populations that skew toward youth, including India, Vietnam, Nigeria, South Africa, Ghana, Mexico and Columbia. Tech-savvy twenty-something's with mobile devices in hand will figure out ways to serve base-of-the pyramid markets, he says-and then scale their operations globally to rewrite the rules of business." (BizEd, July/August 2010)
From the Inside Flap
Intelligent, timely, and compelling, Young World Rising by Rob Salkowitz—author of Generation Blend and coauthor of Listening to the Future—spells out how your organization can engage with these young entrepreneurs in a variety of ways to create new market opportunities and drive sustainable growth in the wake of the global recession.
Young World Rising offers a close-up look at the emergence of a new ethos of entrepreneurship fueled by the spread of network connectivity and the titanic ambitions of a generation of young people more than 4 billion strong. It explores how the Net Generation, global in scope and marinated in digital technology, is blending social and commercial goals, reinventing organizations, and making ingenious use of networks and mobility to build an equitable economy for the twenty-first century.
How can your business engage with new partners in new markets? How can you tap into the opportunities of Young World innovation and growth? How can Young World talent bolster the aging workforces of Europe and North America? What are the opportunities for cooperation—and competition—as Young World businesses rise to the fore? Young World Rising challenges today's organizations to keep pace with the global flood of innovation.
Rich with research and studies, this book gives voice to the rising entrepreneurs around the world, exploring the similarities and differences in the attitudes of the Net Generation in developed and emerging countries. If you're curious about where the future of work is headed, you need look no further than Young World Rising.
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Top Customer Reviews
Another case study that intrigued my interest is of three entrepreneurs from the mountains of coffee-growing region of Colombia, who created an innovative touch-screen display to enable visually-impaired students to experience online educational material. The solution was not developed in any high-tech corporate lab. Instead, it was created by students, who are generally expected to start a family and grow coffee, as a prototype for a thesis in computer science. These stories not only give hope but also reiterate that age and place is no barrier to innovation.
I thought this book is a very good read for global executives, who are looking to penetrate the BOP markets.Read more ›
Salkowitz is a very good storyteller and his book is written in tight, accessible prose. I appreciated that YWR provided my students concrete examples of young entrepreneurs, cross-sector partnerships, and the intersection of technology and social change. There were times where country-specific descriptions left me with questions still unanswered, but the nature of the book is snapshot and many of the cases were nascent and their stories are very much still unfolding. My students appreciated that the book shifted their thinking from "What can we in the West offer emerging markets?" and instead made them think, "What changes will the West have to make in how we engage with emerging markets given the innovation afoot?"
Through well researched and documented case studies from all around the emerging world (which accurately does not include China), Salkowitz expertly demonstrates how new global entrepreneurs take the lead by-passing the historical institutions, such as the IMF and World Bank, AND their own government, to positively solicit Western investors and generate employment and revenue for their countrymen.
From the mountains of Colombia to Accra, Manila, Buenos Aires, etc., this book explains what is truly going on around the world and how each individual and business can contribute and profit from the creation of this unstoppable, sustainable global partnership. Global partnership that Salkowitz and a handful of visionaries rightly perceive as the only answer to a world that is already operating without borders and much hierarchy.
1. What are the implications of demographic patterns across nations that show a divergence based on age, as some countries are aging and others are comparatively much younger?
2. How do demographics intersect with technology use in developing countries where "legacy systems" (wire-line, mainframe, etc.) never achieved full market penetration, and now mobile, cloud, and social networking technologies are growing rapidly?
3. What is the impact on the global competitive environment when young entrepreneurs armed with sophisticated information and communications technologies begin exporting solutions and services across national boundaries? How are these entrepreneurs avoiding the corruption and restrictions that held back development in the past?
This book sparked a lively debate in my class over the role developing countries play in the global economy. Salkowitz forces us to reconsider the long-term competitive advantage of nations in the context of significant variation in technology use and demographics, and suggests that the next wave of economic innovators may well emerge from countries some of us currently think of as economic laggards.
Most Recent Customer Reviews
Great theory for the future of the global economy. I would definitely recommend buying this book, well worth the read.Published on September 17, 2012 by richard
First off, I am a huge supporter of the work of Rob Salkowitz. Secondly, Young World Rising is one of the most powerful books I've read in the last year! Read morePublished on March 14, 2011 by Laura J. Goodrich
Rob Salkowitz is looking into the opportunties created and enabled by the digital natives across the globe. Read morePublished on February 4, 2011 by Mark M-E
As a retired Microsoft executive and an entrepreneur who worked with Rob during the 1990s to build a few Internet startups, I can say that his observations about technology,... Read morePublished on January 23, 2011 by Min Sun Yee
Tomorrow's world will not be the place we grew up in. Our children will live in a country with a very different place in the world. Read morePublished on December 17, 2010 by Daniel W. Rasmus
The book provides a global view of the perspectives of Gen X and Y. It is a bit more academic than I expected but a good read none the less.Published on August 27, 2010 by LFD
Rob Salkowitz's book gives us a terrific tour of three trends that may significantly impact the direction in which our world develops. Read morePublished on July 27, 2010 by Nicholas Dew
This book has helped my business partner and I generate literally a dozen ideas for the growth of our company. Read morePublished on July 9, 2010 by jgleason
The interplay of demographics, globalization, aging populations and technology is a subject that many have weighed in on, but few manage to illuminate in new ways. Read morePublished on July 9, 2010 by Venkatesh Rao