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Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up Hardcover – June 8, 2010

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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (June 8, 2010)
  • Language: English
  • ISBN-10: 0470417803
  • ISBN-13: 978-0470417805
  • Product Dimensions: 6.3 x 0.8 x 9.3 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,117,147 in Books (See Top 100 in Books)

Editorial Reviews


"Every new generation gets a lot of attention, though it's not always positive. But if millennials have been scrutinized more closely than any generation since the 1960s, it's because of one factor; they're plugged deep into the internet and have the skills to make the most of its opportunities. Salkowitz's book takes this idea and runs with it, globally. He shows how tiny startups in India, Brazil and other nations whose populations trend young are building online businesses on investment shoestrings, collaborating with others in their cohort (often across borders) and creating innovative approaches to maximize minimal resources." (Delta Sky Magazine, July 2010)

"I highly recommend the insightful and visionary book by Rob Salkowitz, to anyone seeking a more complete understanding of the youth based entrepreneurial ITC boom sweeping the developing world. The book will inspire governments, corporations, international organizations, and non-governmental agencies to seek fresh, market based initiatives to ensure that the entrepreneurial revolution continues without being derailed by special interests..." (BlogBusinessWorld, July 31, 2010)

"The world-changing ideas of the near future might not come from settled, industrialized countries, or even from 10-ton economic gorilla China, argues Salkowitz, but from the developing world. Their populations are extremely young, driven to improve their lives, and have unprecedented access to and familiarity with technology." (CIO Magazine, July 13, 2010)

"Three forces are reshaping the world of the 21st century: youth, ICT and entrepreneurship," says Rob Salkowitz in Young World Rising. While he believes these intertwined forces will have some impact in the Western world, he expects them to completely remake business in less developed nations with populations that skew toward youth, including India, Vietnam, Nigeria, South Africa, Ghana, Mexico and Columbia. Tech-savvy twenty-something's with mobile devices in hand will figure out ways to serve base-of-the pyramid markets, he says-and then scale their operations globally to rewrite the rules of business." (BizEd, July/August 2010)

From the Inside Flap

It's the business story of the decade: all around the world, young people wired with unprecedented access to networks and information technologies are poised to transform the global knowledge economy from the bottom up. Armed with new ideas, new ways to engage customers, new solutions to age-old problems, and new organizational models, businesses in youthful emerging markets like India, South Africa, Brazil, the Philippines, Nigeria, Mexico, Indonesia, Colombia, and Vietnam are changing their futures—and ours.

Intelligent, timely, and compelling, Young World Rising by Rob Salkowitz—author of Generation Blend and coauthor of Listening to the Future—spells out how your organization can engage with these young entrepreneurs in a variety of ways to create new market opportunities and drive sustainable growth in the wake of the global recession.

Young World Rising offers a close-up look at the emergence of a new ethos of entrepreneurship fueled by the spread of network connectivity and the titanic ambitions of a generation of young people more than 4 billion strong. It explores how the Net Generation, global in scope and marinated in digital technology, is blending social and commercial goals, reinventing organizations, and making ingenious use of networks and mobility to build an equitable economy for the twenty-first century.

How can your business engage with new partners in new markets? How can you tap into the opportunities of Young World innovation and growth? How can Young World talent bolster the aging workforces of Europe and North America? What are the opportunities for cooperation—and competition—as Young World businesses rise to the fore? Young World Rising challenges today's organizations to keep pace with the global flood of innovation.

Rich with research and studies, this book gives voice to the rising entrepreneurs around the world, exploring the similarities and differences in the attitudes of the Net Generation in developed and emerging countries. If you're curious about where the future of work is headed, you need look no further than Young World Rising.

More About the Author

Rob Salkowitz writes, speaks and consults on the future of digital media and the global digital generation. His latest book, Comic-Con and the Business of Pop Culture, looks at the future of entertainment and communications through the lens of the world's wildest trade show, the San Diego Comic-Con. His prior works include Young World Rising (2010), exploring the impact of young entrepreneurs around the world, and Generation Blend (2008), on the digital age gap in the workplace. Rob is a founding partner in MediaPlant, LLC, a Seattle-based communications firm. He teaches digital media at the University of Washington and serves on the board of several non-profits. He has keynoted events worldwide and writes frequently for and Internet Evolution.

Customer Reviews

4.8 out of 5 stars
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See all 15 customer reviews
It is well-researched and presented with an engaging style.
Michael Dover
This book sparked a lively debate in my class over the role developing countries play in the global economy.
Thomas Kamber
Excellent, real-life stories of heroes of technology, not just from the developed world, but ALL world.

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By A. Gupta on June 11, 2010
Format: Hardcover
Young World Rising is undoubtedly one of the best books that I have read in years. This book is a very good read for anyone trying to decipher changing dynamics of demographics, technology and globalization and how these factors are creating new opportunities for poor young world and the old world economies. It opens up your mind as it explores how the next generation's approaches and capabilities of addressing 21st centaury challenges are different and unique. Young World Rising, unravels how new digital global economy is allowing anyone with a breakthrough idea, strategy, and great business model to succeed, irrespective of their background and location. The author, Rob Salkowitz, gives numerous inspirational examples of social/individual entrepreneurs from Ghana, Colombia, Argentina, Philippines and India that have found their ways in the global economy and are successful examples to follow today, such as a story of Suhas Gopinath, who became the youngest member of World Economic Forum at age of 21 by building Web sites for businesses in the U.S. (started his business at age 14 from a Cybercafe)!

Another case study that intrigued my interest is of three entrepreneurs from the mountains of coffee-growing region of Colombia, who created an innovative touch-screen display to enable visually-impaired students to experience online educational material. The solution was not developed in any high-tech corporate lab. Instead, it was created by students, who are generally expected to start a family and grow coffee, as a prototype for a thesis in computer science. These stories not only give hope but also reiterate that age and place is no barrier to innovation.

I thought this book is a very good read for global executives, who are looking to penetrate the BOP markets.
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2 of 2 people found the following review helpful By Fremont Historic on November 3, 2010
Format: Hardcover Verified Purchase
I was made aware of Rob Salkowitz's book, Young World Rising, the summer before I taught a fall graduate level class on emerging markets in digital media. The book lays out compelling cases that support scholarship around the proposed "demographic dividend"--that countries with predominantly young populations (much of the low to middle income countries in the world), if given the right infrastructure and support will produce a new breed of entrepreneur. This "Net Generation" entrepreneur in turn will contribute to the advancement of their particular country, and will operate with a broad definition of "community," "partnerships," and "networks," based on their familiarity and use of technology, social media platforms, and general connectivity.

Salkowitz is a very good storyteller and his book is written in tight, accessible prose. I appreciated that YWR provided my students concrete examples of young entrepreneurs, cross-sector partnerships, and the intersection of technology and social change. There were times where country-specific descriptions left me with questions still unanswered, but the nature of the book is snapshot and many of the cases were nascent and their stories are very much still unfolding. My students appreciated that the book shifted their thinking from "What can we in the West offer emerging markets?" and instead made them think, "What changes will the West have to make in how we engage with emerging markets given the innovation afoot?"
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2 of 2 people found the following review helpful By Thomas Kamber on June 30, 2010
Format: Hardcover
I assigned this book to my Urban Studies class at Columbia University and it was an excellent source of information and analysis on global demographic trends, technology, and entrepreneurship. Salkowitz addresses three "big ideas" in an accessible way:

1. What are the implications of demographic patterns across nations that show a divergence based on age, as some countries are aging and others are comparatively much younger?

2. How do demographics intersect with technology use in developing countries where "legacy systems" (wire-line, mainframe, etc.) never achieved full market penetration, and now mobile, cloud, and social networking technologies are growing rapidly?

3. What is the impact on the global competitive environment when young entrepreneurs armed with sophisticated information and communications technologies begin exporting solutions and services across national boundaries? How are these entrepreneurs avoiding the corruption and restrictions that held back development in the past?

This book sparked a lively debate in my class over the role developing countries play in the global economy. Salkowitz forces us to reconsider the long-term competitive advantage of nations in the context of significant variation in technology use and demographics, and suggests that the next wave of economic innovators may well emerge from countries some of us currently think of as economic laggards.

Highly recommended.
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2 of 2 people found the following review helpful By Valerie Antoinette on December 7, 2010
Format: Hardcover
Following in the footsteps of Antoine van Agtmael and Fareed Zakaria, Salkowitz's new book, Young World Rising, depicts with great sobriety a rising world and business model that few Americans have been willing to acknowledge as the potential new world order.

Through well researched and documented case studies from all around the emerging world (which accurately does not include China), Salkowitz expertly demonstrates how new global entrepreneurs take the lead by-passing the historical institutions, such as the IMF and World Bank, AND their own government, to positively solicit Western investors and generate employment and revenue for their countrymen.

From the mountains of Colombia to Accra, Manila, Buenos Aires, etc., this book explains what is truly going on around the world and how each individual and business can contribute and profit from the creation of this unstoppable, sustainable global partnership. Global partnership that Salkowitz and a handful of visionaries rightly perceive as the only answer to a world that is already operating without borders and much hierarchy.
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