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Your Band Is A Virus - Expanded Edition [Kindle Edition]

James Moore
4.7 out of 5 stars  See all reviews (42 customer reviews)

Print List Price: $18.99
Kindle Price: $7.99
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Book Description

As featured on, Think Like A Label, I Am Entertainment Magazine,, and recommended by countless music publications, "Your Band Is A Virus! Expanded Edition" is the bigger and better version of the best selling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician". At double the size of it's predecessor, it is the ultimate music marketing guide for serious independent musicians and bands.

Independent musicians in 2012 find themselves more confused than ever before. "Your Band Is A Virus - Expanded Edition" presents a complete paradigm shift in both the way artists promote and why they do it. 

Advocating breaking the rules, bringing truly original expressions to the world, encouraging controversy, timing a release for optimum impact, promoting to music publications with his behind-the-scenes method, taking advantage of the user-generated revolution with a freelancers army, properly marketing music videos, embracing the free music model, and thinking outside the box, "Your Band Is A Virus" presents an actionable and inspired approach to music marketing coming from James Moore, founder of Independent Music Promotions. James's words have been shared by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible,, the DIY Daily and

"The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I'm a music promoter. This book wasn't written by an entertainment lawyer or a label CEO. I'm DIY and I write about what has worked for me, and many of the ideas I'm happy to say just don't get talked about anywhere else. It's all straight talk and actionable advice. Musicians have the most trouble and confusion about generating press, so that's what I focus on. There's a lot of misinformation out there, so I hope this book inspires and brings clarity to artists" says Moore.

This special expanded edition also includes an industry insiders interview series featuring legendary producer Stuart Epps (Led Zeppelin, Elton John), HIP Video Promo CEO Andy Gesner (HIP has worked with Johnny Cash, Bon Iver, Pearl Jam, Of Montreal), Justin Wayne of the Justin Wayne show, Katie O'Halloran of and Crystal Lee of Vandala Concepts Magazine.

Get your copy now.

Editorial Reviews


  • "Bottom Line: This book can really change your life." - Indie Music Digest
  • "Your Band Is A Virus - Expanded Edition," is inspiring, relevant and informative." -
  • "Buy this book." - Target Audience Magazine
  • "We can safely highly recommend Your Band Is A Virus." - Aarti Kelapure,
  • "Something for everyone, regardless of your specific role within the music industry." -
  • James Moore's book, "Your Band is a Virus", is an incredible starting point and will help you set a plan to make your dreams come alive. 5 out of 5." - Rebecca Hosking, SKOPE Magazine
  • "One of the premiere promotional tools available to independent musicians who have a strong desire to succeed in today's music business." - Senseitional, Editor, I Am Entertainment Magazine
  • "This book has meat." - Heather Jacks, The Noise Beneath The Apple
  • "There are hundreds, if not thousands of relevant links in this book." - Two Guys Metal Reviews
  • "If you read Malcom Gladwell's best-seller "The Tipping Point" and you were wondering "now how do I apply this to market my music?"- Moore is here to answer your prayers." - Red House Reviews
  • "If you're an Independent band, then this book is a MUST read." - The Mosh Pit Music
  • "A complete marketing guide for musicians." -
  • "Mr. Moore's knowledge becomes advice for us all." - Your Spokesman Speaks
  • "Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. -
  • "Highly recommended for anyone who is looking to sell their art form for public consumption." - Nathan Pike, All What's Rock

From the Author

Hi everyone, I'm particularly excited about releasing "Your Band Is A Virus - Expanded Edition", as the main goal of the book was to have a real, human conversation free from hype and illusory promises. There is so much unnecessary talk in the music industry, and it's easy to become distracted. The over-arching philosophy has become convoluted and confused, and artists are confused too.
With my experience being a music promoter working only with "music with depth", my perspective, I feel, is radically different from many others in the business. While I do explore avenues on making more money, my main expertise and passion is getting high amounts of press and coverage for meaningful art. So if you play music with depth, or even if you're an entrepreneur or small business owner looking for creative ways to get your product known, I'd love for you to join the conversation. 
I hope you enjoy the book.
James Moore

Product Details

  • File Size: 1157 KB
  • Print Length: 194 pages
  • Page Numbers Source ISBN: 1481118811
  • Simultaneous Device Usage: Unlimited
  • Publisher: James Moore; 2 edition (November 25, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #381,908 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
4.0 out of 5 stars James Moore's wealth of useful information December 2, 2012
By Dan
Format:Kindle Edition|Verified Purchase
Anybody not living under a rock knows the music business has changed -- forever. With Your Band is a Virus, James Moore wastes no time bemoaning how it used to be because those days won't be coming back. The idea that a band can get signed, record a hit album and live in the lap of luxury forevermore is an outdated notion, if it ever even truly existed -- except for a special few.

The best thing about Moore's book is how much information it contains. It is stocked with countless links, for instance, related to his various music business chapters. Sure, you can spend your days searching the internet for relevant websites. But why not buy Moore's book and have them all at your fingertips? I'm not a musician, but a music journalist, and I found at least five good writing leads from this book; ones I didn't even know existed before reading the book.

More than just listing links, though, this work contains Moore's experienced commentary on each link. He's contacted many of these himself and gives his honest opinion on whether or not they're worth a musician's time.

It's also the way he goes into the pros and cons of different music business hot topics. For instance, if you're a musician and you're wondering if you should give away free music, this book contains Moore's sound opinion on the topic. Granted, everybody wants to make money. But in today's world, musicians won't make any money until they create a track record proving they're worth it. The title of his book speaks of how a band/musician is a virus. In other words, you're no longer a producer of products for sale. Rather, you ARE the product. You must make yourself a valuable commodity. You need to get yourself talked about. You need to get listened to.
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4 of 4 people found the following review helpful
5.0 out of 5 stars And you better know how to beat the innoculations December 3, 2012
By Brian
Format:Kindle Edition|Verified Purchase
Henry Rollin's "Get In The Van" was the bible for how to make music independently twenty years ago, though not nearly as cool, "Your Band Is A Virus" serves the same purpose here and now. So while not nearly as cool as living in vans and physically threatening vomit crusted bar owners for your pay, getting attention on the internet at least smells better. This book covers everything, and most importantly and continuing the title's metaphor, that work and saving money makes you SARS. The biggest hurdle to come over, the thing everyone has been inoculated with regarding finding a band on the internet is the thought "who the hell cares". This book covers a lot of ground to get past that vaccine.
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4 of 4 people found the following review helpful
5.0 out of 5 stars A MUST HAVE for ALL MUSICIANS! December 2, 2012
By Ms July
Format:Kindle Edition|Verified Purchase
Your Band Is A Virus is a serious guide for musicians, whether pro or weekend warrior. YBIAV is jam packed with useful tips and tools for getting your art heard, seen and submitted to the right people and most importantly, building a brand name and fan base efficiently and effectively. Author James Moore has done his research, several years of it in fact, and makes it available to those who need it most, the artist.

The book is not only informative and humorous at times, but it's also motivational as you'll find yourself encouraged to actually put it's content to use. Your Band Is A Virus is essential to anyone who wants to learn how to gain exposure without spending a fortune. It also clearly demonstrates how marketing works and how important it is to get 'behind the scenes'.

If you're an aspiring artist or band, do yourself a favor and PICK UP THIS BOOK! With your potential career at stake, this book will guide you through each step, while keeping you from making crucial mistakes that many artists often make because they were misinformed or just plain lazy.

Skope Magazine
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3 of 3 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This book is an absolute essential read for every independent musician that wants to know "what actually works in the world of getting the word-of-mouth engine buzzing online."

James has at least one little-used-yet-powerful-marketing-concept on every page of this book.

I have a full review here:

I'm about to release a new bunch of new singles/tracks from both bands I play/write for and I'm excited as hell about putting even Moore of this book into action!

joshua c liston
DIY Music Movement (dot) com
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2 of 2 people found the following review helpful
5.0 out of 5 stars Dope Read! May 10, 2013
By Daisha
Format:Kindle Edition|Verified Purchase
Out of all the books on marketing indie music this is definitely my fave! If your serious about building your fan base get it
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1 of 1 people found the following review helpful
5.0 out of 5 stars The Antidote to Ambiguity July 1, 2013
Format:Kindle Edition
Right from the start I could tell this book was the real deal. I've checked several "band self help" books but rarely found much insight in them that was applicable to my own band, and this was usually because such books only offer ambiguous "you should" lists. But then here comes 'You're Band Is A Virus' with very specific and pragmatic tips and techniques - just a few pages in I was already fitting its puzzle pieces into my own business strategy. I'm very thankful for this resource and hope more musicians will benefit from it.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Best $15 I spent on my band this year! May 7, 2013
Format:Kindle Edition|Verified Purchase
I Just devoured your band is a virus for the 3rd time in two days!! I leave for a national tour of music festival in 8 days and are scrambling with my band mates to fill some of things we have overlooked. Thank you so much for this honest face slap of a book. We were doing many things right instinctively but many things wrong as well. Thanks for the map to right the ship! Seriously the best $15 I spent this year in regards to marketing. So stoked I found it!
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
awesome book!
Published 1 month ago by T. Alger
2.0 out of 5 stars Not terrible if you do not know anything about music promotion
Kind of outdated and simplistic. Not terrible if you do not know anything about music promotion...but nothing revolutionary or new that anyone with any experience wouldn't know... Read more
Published 3 months ago by Michael D Burke
5.0 out of 5 stars buy it right now
Buy more for everyone in the band
Published 4 months ago by Amazon Customer
1.0 out of 5 stars Diluted, General, Nonsense. It's not marketing, at all.
Good Title! Content, however, is not helpful. I used to work for an actual "Guerilla Marketing" company as a marketing rep/model. Read more
Published 4 months ago by StoryTeller
5.0 out of 5 stars Five Stars
Love it
Published 5 months ago by Brian Baker
5.0 out of 5 stars useful book to add to the list
haven't finished reading it yet but so far it's awesome! There is a lot of information that can save you time by not having to find it out for yourself trial and error -... Read more
Published 5 months ago by LD
4.0 out of 5 stars If you are one of your children are in a band you need to read this
In your band is a virus-expanded edition (volume 2) James Moore presents a very matter of fact way for 21st-century musicians to get the attention that they deserve. Read more
Published 9 months ago by Amazon Customer
5.0 out of 5 stars Good for aspiring Musicians for sure, but also good for any aspiring...
I'm one of those freelance writers in James' network. Reading this is so refreshing as I've consulted hundreds of hugely talented artists that struggle getting even 1,000 plays on... Read more
Published 11 months ago by Robbie Metcalf
5.0 out of 5 stars Absolute solid advice for the hard-working indie artist
I'm only a third of the way into the book, and taking the time to write a review - something I rarely do. That should speak to how great a ebook this truly is. Read more
Published 12 months ago by Amazon Customer
5.0 out of 5 stars Your Band Is A Virus is a priceless well integrated guide for the...
I found 'Your Band Is A Virus' to be a practical, thorough, well integrated guide
on how to take action through the exercises and suggestions spelled out in this book. Read more
Published 14 months ago by Brian Kroll
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More About the Author

James Moore is a Canadian music promoter and author of the best selling "Your Band Is A Virus" music marketing book series. Growing up on artists like The Beatles, Public Enemy, Nirvana, and Tom Waits, he's always connected with music that spoke from the soul. He works directly with independent bands and solo artists through his company Independent Music Promotions (

I.M.P works worldwide exclusively with "artists with depth". James has also contributed to a host of music publications such as The Muse's Muse, Skope Magazine, Target Audience Magazine, Evor, and Music Think Tank. His work, most notably his "Can We Get In Pitchfork?" piece, has become one of the most shared pieces on Music Think Tank, having been spread by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible,, the DIY Daily and


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