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Your Band Is A Virus - Expanded Edition (Volume 2) Paperback – November 29, 2012


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Your Band Is A Virus - Expanded Edition (Volume 2) + Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands on a Budget (Revised & Updated) + All You Need to Know About the Music Business: Eighth Edition
Price for all three: $58.86

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Product Details

  • Series: Your Band Is A Virus
  • Paperback: 192 pages
  • Publisher: CreateSpace Independent Publishing Platform; 2 edition (November 29, 2012)
  • Language: English
  • ISBN-10: 1481118811
  • ISBN-13: 978-1481118811
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #1,001,829 in Books (See Top 100 in Books)

Editorial Reviews

Review

  • "Bottom Line: This book can really change your life." - Indie Music Digest
  • "Your Band Is A Virus - Expanded Edition," is inspiring, relevant and informative." - Examiner.com
  • "We can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm
  • "This book is one of the premiere promotional tools available to independent musicians." - I Am Entertainment Magazine
  • "This book has meat." - Heather Jacks, The Noise Beneath The Apple
  • "If you're an Independent band, then this book is a MUST read." - The Mosh Pit Music


  • "There are hundreds, if not thousands of relevant links in this book." - Two Guys Metal Reviews
  • "If you read Malcom Gladwell's best-seller "The Tipping Point" and you were wondering "now how do I apply this to market my music?"- Moore is here to answer your prayers." - Red House Reviews
  • "A complete marketing guide for musicians." - Musicperk.com
  • "This book is a must read." - Your Spokesman Speaks
  • "Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - Muzicnotez.com


  • "James Moore has refreshed what was already a very essential and fruitful publication, and made it thoroughly more relevant across the board, including something for everyone, regardless of your specific role within the music industry." - Thinklikealabel.com
  • "James Moore's book, "Your Band is a Virus", is an incredible starting point and will help you set a plan to make your dreams come alive. All you have to do is read and do the work, it is that simple. 5 out of 5." - Rebecca Hosking, SKOPE Magazine


  • ""Your Band is a Virus Expanded Edition" comes highly recommended for anyone who is looking to sell their art form for public consumption." - Nathan Pike, All What's Rock
  • "A book you should read if you're hoping to get some tips about making your band more successful." - Alan Cross, alancross.ca
  • "James Moore has done us a huge favor here by "synthesizing" everything you need to know how to start putting out your music out there." - How-To-Publish-A-Book.org


  • "Having read Your Band Is A Virus myself, I can highly recommend it to any serious independent musicians and bands to get hold of a copy." - Jabberdi.com
  • "Your Band Is A Virus is definitely the ultimate music marketing guide as the cover suggests. From front to back, this is one of the most thorough books on indie music marketing I have read since discovering Bob Baker of the Buzz Factor in 2007." - Joshua Smotherman, Midtnmusic.com
  • "To avoid getting overwhelmed by what it really takes to succeed in the music business, buy this book." - Ellen Eldridge, Target Audience Magazine

From the Author

Hi everyone, I'm particularly excited about releasing "Your Band Is A Virus - Expanded Edition", as the main goal of the book was to have a real, human conversation free from hype and illusory promises. There is so much unnecessary talk in the music industry, and it's easy to become distracted. The over-arching philosophy has become convoluted and confused, and artists are confused too.
With my experience being a music promoter working only with "music with depth", my perspective, I feel, is radically different from many others in the business. While I do explore avenues on making more money, my main expertise and passion is getting high amounts of press and coverage for meaningful art. So if you play music with depth, or even if you're an entrepreneur or small business owner looking for creative ways to get your product known, I'd love for you to join the conversation. 
I hope you enjoy the book.
Sincerely,
James Moore

More About the Author

James Moore is a Canadian music promoter and author of the best selling "Your Band Is A Virus" music marketing book series. Growing up on artists like The Beatles, Public Enemy, Nirvana, and Tom Waits, he's always connected with music that spoke from the soul. He works directly with independent bands and solo artists through his company Independent Music Promotions (www.independentmusicpromotions.com).

I.M.P works worldwide exclusively with "artists with depth". James has also contributed to a host of music publications such as The Muse's Muse, Skope Magazine, Target Audience Magazine, Evor, and Music Think Tank. His work, most notably his "Can We Get In Pitchfork?" piece, has become one of the most shared pieces on Music Think Tank, having been spread by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible, Indie-Music.com, the DIY Daily and Buzzsonic.com.

Customer Reviews

I would definitely recommend this to any independent musician who wants to make it in the music industry!
Kate Derringer Barclay
If you are in a band or are a musician or support an independent band who is trying to "make it", this book will help you create an effective plan of attack.
Miami teacher
If you're a musician that's just getting started, you will save yourself a lot of headaches if you read this book first.
Dan

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Dan on December 2, 2012
Format: Kindle Edition Verified Purchase
Anybody not living under a rock knows the music business has changed -- forever. With Your Band is a Virus, James Moore wastes no time bemoaning how it used to be because those days won't be coming back. The idea that a band can get signed, record a hit album and live in the lap of luxury forevermore is an outdated notion, if it ever even truly existed -- except for a special few.

The best thing about Moore's book is how much information it contains. It is stocked with countless links, for instance, related to his various music business chapters. Sure, you can spend your days searching the internet for relevant websites. But why not buy Moore's book and have them all at your fingertips? I'm not a musician, but a music journalist, and I found at least five good writing leads from this book; ones I didn't even know existed before reading the book.

More than just listing links, though, this work contains Moore's experienced commentary on each link. He's contacted many of these himself and gives his honest opinion on whether or not they're worth a musician's time.

It's also the way he goes into the pros and cons of different music business hot topics. For instance, if you're a musician and you're wondering if you should give away free music, this book contains Moore's sound opinion on the topic. Granted, everybody wants to make money. But in today's world, musicians won't make any money until they create a track record proving they're worth it. The title of his book speaks of how a band/musician is a virus. In other words, you're no longer a producer of products for sale. Rather, you ARE the product. You must make yourself a valuable commodity. You need to get yourself talked about. You need to get listened to.
Read more ›
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4 of 4 people found the following review helpful By Brian on December 3, 2012
Format: Kindle Edition Verified Purchase
Henry Rollin's "Get In The Van" was the bible for how to make music independently twenty years ago, though not nearly as cool, "Your Band Is A Virus" serves the same purpose here and now. So while not nearly as cool as living in vans and physically threatening vomit crusted bar owners for your pay, getting attention on the internet at least smells better. This book covers everything, and most importantly and continuing the title's metaphor, that work and saving money makes you SARS. The biggest hurdle to come over, the thing everyone has been inoculated with regarding finding a band on the internet is the thought "who the hell cares". This book covers a lot of ground to get past that vaccine.
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4 of 4 people found the following review helpful By Ms July on December 2, 2012
Format: Kindle Edition Verified Purchase
Your Band Is A Virus is a serious guide for musicians, whether pro or weekend warrior. YBIAV is jam packed with useful tips and tools for getting your art heard, seen and submitted to the right people and most importantly, building a brand name and fan base efficiently and effectively. Author James Moore has done his research, several years of it in fact, and makes it available to those who need it most, the artist.

The book is not only informative and humorous at times, but it's also motivational as you'll find yourself encouraged to actually put it's content to use. Your Band Is A Virus is essential to anyone who wants to learn how to gain exposure without spending a fortune. It also clearly demonstrates how marketing works and how important it is to get 'behind the scenes'.

If you're an aspiring artist or band, do yourself a favor and PICK UP THIS BOOK! With your potential career at stake, this book will guide you through each step, while keeping you from making crucial mistakes that many artists often make because they were misinformed or just plain lazy.

-DiGDuGDisaster
Skope Magazine
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3 of 3 people found the following review helpful By joshdiymusic on May 5, 2013
Format: Kindle Edition Verified Purchase
This book is an absolute essential read for every independent musician that wants to know "what actually works in the world of getting the word-of-mouth engine buzzing online."

James has at least one little-used-yet-powerful-marketing-concept on every page of this book.

I have a full review here:
[...]

I'm about to release a new bunch of new singles/tracks from both bands I play/write for and I'm excited as hell about putting even Moore of this book into action!

joshua c liston
DIY Music Movement (dot) com
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2 of 2 people found the following review helpful By Daisha on May 10, 2013
Format: Kindle Edition Verified Purchase
Out of all the books on marketing indie music this is definitely my fave! If your serious about building your fan base get it
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1 of 1 people found the following review helpful By Fred LNF on July 1, 2013
Format: Kindle Edition
Right from the start I could tell this book was the real deal. I've checked several "band self help" books but rarely found much insight in them that was applicable to my own band, and this was usually because such books only offer ambiguous "you should" lists. But then here comes 'You're Band Is A Virus' with very specific and pragmatic tips and techniques - just a few pages in I was already fitting its puzzle pieces into my own business strategy. I'm very thankful for this resource and hope more musicians will benefit from it.
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1 of 1 people found the following review helpful By relaxSonic on May 7, 2013
Format: Kindle Edition Verified Purchase
I Just devoured your band is a virus for the 3rd time in two days!! I leave for a national tour of music festival in 8 days and are scrambling with my band mates to fill some of things we have overlooked. Thank you so much for this honest face slap of a book. We were doing many things right instinctively but many things wrong as well. Thanks for the map to right the ship! Seriously the best $15 I spent this year in regards to marketing. So stoked I found it!
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